the e-commerce business’s approach to facebook performance marketing

Ft. Tommy Walker of Shopify Plus&

Sarah Rogers of CPC Strategy

The Art of Selling on Facebook

Today’s Event Speakers

Tommy WalkerEditor In ChiefShopify+ Blog

Sarah RogersPerformance Social Manager

CPC Strategy

Event Logistics

•Submit Questions In the Chat Box to the Right

•Session Recording Will Be Sent 10/6/16

•More Resources In the Handouts Section to the

Right

•Poll Questions Throughout Presentation

About CPC Strategy

OVERVIEW

•Founded in 2007

•Recognized as an Official Google Shopping Partner

•350+ Active Retail Clients

•Top 50 fastest growing company in San Diego 4 years

•Recognized as one of the Top 10 best places to work in SD

SOLUTIONS

•Retail-focused Paid Search (PPC)

•Google Shopping Management

•Shopping Channel Management

•Amazon Sales Acceleration

•Facebook Advertising Management

Poll For The Audience…

Are you currently utilizing Facebook as an advertising channel?

A.Yes

B.No

C.Just getting started

Let Me Set The Stage

Human Beings Attention Spans Are Now Less Than a Goldfish

We Are Now Spending Between 8-12 Hours a Day Consuming Media

And we’re spending 105% more time online than we were just 5 years ago.

Slide title

Could it be that the sales process hasn’t really evolved in 6,000 years?

Slide title

But...

What if we just eliminated the funnel all together?

Facebook Buy Button

What Are Some Ways We Can Use This?

Have Facebook Exclusive product linesUse your Facebook Shop is a secondary market, where old inventory is sold at a discountCrowdsourcing exclusive product linesTesting and validating new product ideas before they go live on your primary ecommerce siteTaking advantage of Facebook’s network effect and use your Shop for flash sales

Rethink Your Facebook Merchandising Strategy

2. Participate in Trending Topics

Use “cornerstone” trends relevant to your marketBuild “inspired by” product lines to capitalizeIncorporate rapid design/dropshipping into your supply chain to quickly capitalize on relevant trends

Use spreadsheet to track groupsListen & LearnPartner with “Micro-influencers”Cross-promote / highlight talented members from groups Sponsor the group

3. Use Facebook Groups to Listen to Your Market

4. Boost Shared Posts to Tap Into Newsfeed Ecommerce

Nail the Unboxing Experience

Thank You

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Link (In-Chat): http://bit.ly/shopifycpc

the e-commerce business’s approach to facebook performance marketing

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