The Social Landscape

We’re a full-service marketing and communications firmwith offices in Albany, NY and San Jose, CA.

• Social Media• Public Relations• Branding• Executive Positioning• Design• Web Development• Exhibit design and production

WHO IS ZONE 5?

The Social Landscape: How to Harness Social Media toMeet Business Goals and Build Your Personal Brand

WHY ARE WE HERE TODAY?

SUCCESS STORIES: MEETING BUSINESS GOALS

• CONTENT: Found a creative way to make typically boring things – eyewear and their annual report - really cool.

• CUSTOMER SERVICE: Social channel response is phenomenal.• CONVERSATION: They don’t just talk at their customers; they have conversations with

them.

SUCCESS STORIES: BUILDING A PERSONAL BRAND

RICHARD BRANSON

• 3.3M Twitter Followers• 4.7M Google+ Followers• 2.1M LinkedIn Influencer Blog Followers

SUCCESS STORIES: BUILDING A PERSONAL BRAND

TODD SHIMKUS

• Twitter• LinkedIn• Facebook

NETWORK SEGMENTATION

Coworkers

Board Members

Clients

Prospects

Professors

Vendors

Friends

Old Classmates

Social Club Members

Other Parents

NETWORK SEGMENTATION

Board Members

Prospects

Professors

Friends

Social Club Members

Other Parents

Coworkers

Clients

Old Classmates

Vendors

CONTENT TYPES

CONTENT TYPES

More than a place to post your resume

• Networking• Establish personal brand• Demonstrate thought leadership

LINKEDIN: A DEEPER DIVE

COMPANY PAGE

EDUCATION

GROUPS

• Show work samples• List skills• Connect to causes• Display experience• Display education• Upload a picture• Show your LinkedIn activity

PERSONAL PROFILE

TWITTER: A DEEPER DIVE

TWITTER IS:

• A passive source of discovery.• A tool & service.• More than just social.

TWITTER: A DEEPER DIVE

BLOGS ARE:

• The third most popular source of sharable content.

• The fifth most trustworthy sourceoverall for information on the net.

• The third most influential digitalresource for making purchases

BLOGS: A DEEPER DIVE

PAY ATTENTION TO:

• Social Media Optimization (Subscriptions & Sharing Tools/Code)• Original Content

BLOGS: A DEEPER DIVE

• Share industry-specific content (vertical or horizontal)• Energy• Cleantech• Marketing• Community Relations• Graphic Design• Business Development

• Conferences – live tweeting or recaps

• Original content – you ARE a thought leader!

CONTENT SOURCES

PULSE

GOOGLE NEWS

GOOGLE TRENDS

Questions?