Social Media and the Talent Landscape

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<p>PowerPoint Presentation</p> <p>Tuesday, March 20, 2012Social Media and the Talent Landscape: What HR Needs to Know About Social Media</p> <p>To download todays materials, please visit: www.manpower.us/materials</p> <p> Innovative Workforce Solutions </p> <p>Manpower</p> <p>1</p> <p>General InformationShare the webinarAsk a questionVotes (polling questions)Rate (before you leave)</p> <p>To access todays materials, please visit:www.manpower.us/materials</p> <p>Manpower</p> <p>2</p> <p>Having Audio Problems?</p> <p>The audio for this event is streaming to your computer</p> <p>If you cant hear through your computer speakers:</p> <p>US Dial-in Number: 1 857 244 7575 Passcode: 425 124 02# </p> <p>Manpower</p> <p>3</p> <p>Tweet along: #mpwebinar</p> <p>Follow us on Twitter: @Manpower_US</p> <p>Find us on Facebook: facebook.com/manpowerUS</p> <p>Manpower</p> <p>4</p> <p>Earning HRCI CreditTo receive 1 HRCI for this Webinar, participants must:Attend the Webinar for in its entirety (one person per computer)To access todays materials, please visit:www.manpower.us/materials</p> <p>Manpower</p> <p>5</p> <p>6Meet our Presenters: </p> <p>Gail HoustonIntuit Right Talent</p> <p>Recognized on Fortunes 100 Best Places To Work for 11 years in a row</p> <p>Named #2 most social company by NetProspex</p> <p>Manpower</p> <p>Intuit Inc. has been recognized on Fortunes 100 Best Places To Work list for 11 years in a row and is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals.With over 8,000 employees, Intuit is well known for being socially savvy and was recently named the #2 most social company by NetProspex. That level of passion for innovation allows Intuit to take risks and try new ingenious ways to help customers achieve their dreams.6</p> <p>7Meet our Presenters: </p> <p>Mark TothChief Legal Officer</p> <p>Manpower</p> <p>Intuit Inc. has been recognized on Fortunes 100 Best Places To Work list for 11 years in a row and is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals.With over 8,000 employees, Intuit is well known for being socially savvy and was recently named the #2 most social company by NetProspex. That level of passion for innovation allows Intuit to take risks and try new ingenious ways to help customers achieve their dreams.7</p> <p>Official DisclaimerThe presentation you are about to witness should not be relied upon or construed as legal advice. For specific information on recent legal developments, particular factual situations or the effect of a particular law, the opinion of qualified legal counsel should be sought.Failure to stay awake for the remainder of this presentation could result in potentially long-lasting side-effects, including litigation headaches, recurring nightmares, and/or severe gastrointestinal discomfort from having to spend too much time with lawyers.Please consult with your own Legal and/or HR departments before making any major changes.</p> <p>Manpower</p> <p>Because Im a lawyer, I have to start w/some legalese. Heres our official disclaimer </p> <p>The presentation you are about to witness should not be relied upon or construed as legal advice. For specific information on recent legal developments, particular factual situations or the effect of a particular law, the opinion of qualified legal counsel should be sought. </p> <p>Failure to stay awake for the remainder of this presentation could result in potentially long-lasting side-effects, including litigation headaches, recurring nightmares and/or severe gastrointestinal discomfort from having to spend too much time with lawyers.</p> <p>And please please please consult with your own Legal and/or HR departments before making any major changes.</p> <p>In other words, you cant sue me, ManpowerGroup or anyone else based on anything you hear today. You have been warned.8</p> <p>Creating a Social Recruiting Strategy Why Intuit created a social media recruiting strategy Where Intuit started What Intuit learned Where Intuit is going How to avoid the legal pitfalls of social recruiting</p> <p>9</p> <p>Manpower</p> <p>9</p> <p>Intuits Social Recruiting Journey </p> <p>and what you can learn from it.</p> <p>Manpower</p> <p>10</p> <p>Social Used to Mean In-Person MeetingsBut conversations moved online and communities formed</p> <p>Manpower</p> <p>11</p> <p>Recruiters Began to Join LinkedInAnd thought that candidates were lined up to be found</p> <p>Manpower</p> <p>12</p> <p>So recruiters must learn how to recruit using social media. </p> <p>Over 850 million users</p> <p>150 million users</p> <p>Over 360 million users 100 million active users</p> <p>Because Candidates are Living in Social</p> <p>Manpower</p> <p>13</p> <p>POLLING QUESTIONDoes your company use social media for recruiting?YesNo</p> <p>14</p> <p>Manpower</p> <p>14</p> <p>According to TweetMyJobs SurveyJan 2012:57% of companies say social media improves branding48% of companies say social results in more referrals46% of applicants spend 6 hours or more on social sites for job search purposes</p> <p>15</p> <p>Manpower</p> <p>15</p> <p>According to the 2011 JobVite Report 33 Essential Recruiting Stats: 73% of applicants age 18-34 found their job through social networks compared to 53% through a job board89% of US companies will use social media for recruitingFacebook had 43% of referral hires compared to 41% from LinkedIn</p> <p>16</p> <p>Manpower</p> <p>16</p> <p>With the move of candidates to SocialIntuit created a strategy to engage </p> <p>Tools for creating the conversationTools for creatingthe buzz</p> <p>EmailVideoPhotoRSS &amp;Job PostWallPostsLiveChatEventsDiscussionBoards &amp;GroupsMobileDevicesSharePolls &amp;QuizzesPodcastBlogsStatusUpdates</p> <p>Career Site</p> <p>Manpower</p> <p>17</p> <p>Intuit Started with LinkedIn</p> <p>Company Page, Groups, Personal Profiles</p> <p>Manpower</p> <p>Your LinkedIn initiative has spurred my interest in Intuit all the more. MBA Grad 2010</p> <p>18</p> <p>Looked for New Ways to Engage on FacebookVideo Chats, Wall Discussions, Job Posts, Blogs</p> <p>Facebook Fanshttp://www.linqto.com/PlaybackRoom.aspx?roomname=intuitcareers&amp;name=SingleExplicit_2010_09_16_13_33_30_244</p> <p>Manpower</p> <p>Intuit Applicant on Facebook said: There are not too many companies, especially on the Best Companies to Work for Lists that have active recruiters who offer advice, communicate and respond to applicants, encourage social media, etc. I think it says a lot!</p> <p>19</p> <p>Created @Intuitcareers on TwitterHave to do more than just post jobs.</p> <p>Manpower</p> <p>Intuit Careers Recognized Top 100 US &amp; Canadian Companies Using Social Media to Recruit Jan 2012 per @MikeVangel </p> <p>3,890 Tweets2,165 Following2,250 Followers</p> <p>20</p> <p>Created Intuit Careers YouTube ChannelYour website is outstanding, and your video that directly speaks to hiring people who are customer-focused is a best practice Former Disney Executive </p> <p>http://www.youtube.com/watch?v=_IWRdDN7NjU </p> <p>Manpower</p> <p>Videos resonated with jobseekers and passive candidates.</p> <p>48,996 video views52 uploads21</p> <p>As Intuit Looked for New Ways to EngageSlideshare became Intuits 5th social channel www.slideshare.net/intuitcareers </p> <p>72,598 total presentation views.</p> <p>Manpower</p> <p>22</p> <p>Created Social Media BootcampTrained recruiters on how to be effective social recruiters.</p> <p>Manpower</p> <p>I am quickly being recognized by my peers as a Subject Matter Expert in social recruiting and have been asked to speak at conferences, been interviewed by an online marketing site, The MarketingSherpa, and most recently been asked to publish articles for a recruiting and employment site, HireCentrix. The most significant thing the social media boot camp did to make me a better recruiter was to reignite my passion for recruiting via the social channel! Leslie Mason, Intuit Social Media Recruiting Expert and Sourcer</p> <p>23</p> <p>Social is only social if you have a conversationWhether digitally or in-person, social media is called social because it works best when you have a conversation. </p> <p>Manpower</p> <p>Ive read several posts from you online to candidates who were concerned with their interview process and have been personally very impressed with your responses. It tells me what Ive thought for a long time, that Intuit is a place I would really like to work - Current Hi-tech Regional Manager</p> <p>24</p> <p>Intuit Stopped Shortening URLsAnd discovered the power of the bit.ly bundle</p> <p>Bit.ly bundle views: 7,600</p> <p>https://bitly.com/bundles/intuitcareers/n </p> <p>Manpower</p> <p>25</p> <p>EmailMeetupFacebookDigg</p> <p>LinkedInTwitterJob FairIn-person</p> <p>Social is only One Tool</p> <p>Manpower</p> <p>26</p> <p>Intuit Learned Which Numbers Really MatteredQuantitative MeasuresQualitative MeasuresSocial Media SitesFollowers FansMembers SubscribersBrandViews Comments MentionsRetweets User ExperienceResultsApplications InterviewsOffers HiresParticipation RatesEmployees BusinessesAll Candidates The Right TalentInvestmentTime Cost Resources</p> <p>Manpower</p> <p>27</p> <p>Intuit Added Google AnalyticsAs they engaged in conversations, social stats rose...</p> <p>http://emarketinguide.com/2011/03/google-analytics-upcoming-layout-new-features-design/</p> <p>Manpower</p> <p>28</p> <p>By Encouraging Social Culture, Intuit Recognized #2 Most Social CompanyIn the presence of companies like: New York Times (#1)Adobe (#4)Amazon (#6)Google (#8)Microsoft (#9)Disney (#11)Apple (#15 - tie)eBay (#15 tie)http://www.huffingtonpost.com/2011/07/27/the-most-social-companies_n_908763.html#s316219&amp;title=15_tie_</p> <p>Manpower</p> <p>29</p> <p>POLLING QUESTIONWhat sites do you use most for recruiting?LinkedinTwitterFacebookYoutube</p> <p>30</p> <p>Manpower</p> <p>Exploring the FutureBy talking to customersHow are they using social?What do they want to talk about?Who do they want to hear from?What will prompt them to engage?</p> <p>Manpower</p> <p>31</p> <p>And Exploring New Sites</p> <p>https://plus.google.com/u/0/114527969442901187111/about#114527969442901187111/about </p> <p>Manpower</p> <p>Will Google+ become the new Facebook?Does Pinterest have a place in a recruitment strategy?32</p> <p>And using innovative toolsLike QR codes for enhanced candidate experience </p> <p>Intuit QR Code Cookies</p> <p>Manpower</p> <p>33</p> <p>Social Recruiting &amp; the Law</p> <p>Manpower</p> <p>POLLING QUESTIONHave you been formally trained in how to use social media for recruiting?YesNo</p> <p>35</p> <p>Manpower</p> <p>Sources: SHRM, Clearswift, DLA Piper, CiscoWednesday, June 29, 2016What Are Employers Really Doing?73% do no SM training58% say SM benefits &gt; risks56% use SM to screen19% ban SM</p> <p>Manpower</p> <p>36</p> <p>Source: SHRMWhat Are Employers Really Using?95% LinkedIn58% Facebook42% Twitter29% Professional Sites</p> <p>3% MySpace1% Foursquare1% Second Life6% Other</p> <p>Manpower</p> <p>37</p> <p>Source: MindflashWednesday, June 29, 2016What Are Employers Really Finding?35%: Bad Stuff53% inappropriate photos/info44% drugs/alcohol35% disparaging comments29% bad communication skills26% discriminatory comments24% lies about qualifications</p> <p>18%: Good Stuff50% good personality39% strong qualifications38% creative abilities35% good communication skills19% valid references15% awards/accolades</p> <p>Manpower</p> <p>38</p> <p>True or False?None of the laws that apply in the real world apply in the social media universe and therefore I can completely lose my mind and absolutely anything goes.</p> <p>Manpower</p> <p>39</p> <p>Source: SHRMSame Old LawsDiscriminationNLRAFCRAGINA</p> <p>Negligent hiringOff-duty conductArrest recordsEverything else</p> <p>Manpower</p> <p>40</p> <p>Same Old Test41</p> <p>Manpower</p> <p>Companies with SM Legal Issues42</p> <p>Manpower</p> <p>Stay Out of Court BasicsKnow the lawAdopt a reasonable policyConsistently enforce itConsider SM agreementsTrain searchers and managers43</p> <p>Manpower</p> <p>Search ChecklistBe ConsistentAll candidates or certain categoriesSame phase of interview process</p> <p>Designate SearchersLimited # of employees or 3rd partyNot hiring manager44</p> <p>Manpower</p> <p>Search ChecklistLimit ScopeJob-related, job-related, job-relatedCertain approved sitesNo protected class info</p> <p>DiscloseNotify candidatesInclude in application45</p> <p>Manpower</p> <p>Search ChecklistDocumentConsistent processJob-related reasons for not hiringRetention policy46</p> <p>Manpower</p> <p>POLLING QUESTIONDoes your company have a formal social media policy?YesNoI dont know</p> <p>47</p> <p>Manpower</p> <p>building the perfectsocial mediapolicy</p> <p>Manpower</p> <p>10 Essential Elements Tie to Vision + Code + Handbook Set clear + reasonable expectations Define SM broooooooooadly Protect trade secrets Clarify who owns what49</p> <p>Manpower</p> <p>10 Essential Elements Ban disparagement/harassment Respect copyrights Include NLRA disclaimer Impose duty to report violations Enforce up to and including discharge50</p> <p>Manpower</p> <p>SM Starter KitBlawg: manpowerblogs.com/tothLatest legalishnessSM 101SM best practicesSample SM policies51</p> <p>Manpower</p> <p>Questions</p> <p>Manpower</p> <p>52</p> <p>Did you watch this webinar as a recording? </p> <p>Please request your certificate at www.manpower.us/requesthrci</p> <p>Manpower</p> <p>Chart10.850.15</p> <p>Series 1</p>