social media and the talent landscape
TRANSCRIPT
Innovative Workforce Solutions
Tuesday, March 20, 2012
Social Media and the Talent Landscape: What HR Needs to Know About Social Media
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Meet our Presenters:
Gail HoustonIntuit Right Talent
Recognized on Fortune’s “100 Best Places To Work” for 11 years in a row
Named #2 most social company by NetProspex
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Meet our Presenters:
Mark TothChief Legal Officer
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Official DisclaimerThe presentation you are about to witness should not be relied upon or construed as legal advice. For specific information on recent legal developments, particular factual situations or the effect of a particular law, the opinion of qualified legal counsel should be sought.
Failure to stay awake for the remainder of this presentation could result in potentially long-lasting side-effects, including litigation headaches, recurring nightmares, and/or severe gastrointestinal discomfort from having to spend too much time with lawyers.
Please consult with your own Legal and/or HR departments before making any major changes.
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Creating a Social Recruiting Strategy
• Why Intuit created a social media recruiting strategy
• Where Intuit started
• What Intuit learned
• Where Intuit is going
• How to avoid the legal pitfalls of social recruiting
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Intuit’s Social Recruiting Journey
and what you can learn from it.
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Social Used to Mean In-Person Meetings…But conversations moved online and communities formed
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Recruiters Began to Join LinkedIn…And thought that candidates were lined up to be found
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So recruiters must learn how to recruit using social media.
Over 850 million users
150 million users
Over 360 million users 100 million
active users
Because Candidates are Living in Social…
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POLLING QUESTION• Does your company use social media for recruiting?
A. YesB. No
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According to TweetMyJobs SurveyJan 2012:
• 57% of companies say social media improves branding
• 48% of companies say social results in more referrals
• 46% of applicants spend 6 hours or more on social sites for job search purposes
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According to the 2011 JobVite Report – 33 Essential Recruiting Stats:
• 73% of applicants age 18-34 found their job through social networks compared to 53% through a job board
• 89% of US companies will use social media for recruiting
• Facebook had 43% of referral hires compared to 41% from LinkedIn
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With the move of candidates to Social…Intuit created a strategy to engage
Tools for creating the conversation
Tools for creatingthe buzz
VideoPhoto
RSS &Job Post
WallPosts
LiveChat
Events
DiscussionBoards &Groups
MobileDevices
Share
Polls &Quizzes
Podcast
Blogs
StatusUpdates
Career Site
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Intuit Started with LinkedInCompany Page, Groups, Personal Profiles
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Looked for New Ways to Engage on Facebook…Video Chats, Wall Discussions, Job Posts, Blogs
Facebook Fans
http://www.linqto.com/PlaybackRoom.aspx?roomname=intuitcareers&name=SingleExplicit_2010_09_16_13_33_30_244
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Created @Intuitcareers on TwitterHave to do more than just post jobs.
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Created Intuit Careers YouTube Channel
• “Your website is outstanding, and
your video that directly speaks to hiring people who are customer-focused is a best practice”
Former Disney Executive
http://www.youtube.com/watch?v=_IWRdDN7NjU
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As Intuit Looked for New Ways to Engage…Slideshare became Intuit’s 5th social channel –
www.slideshare.net/intuitcareers
72,598 total presentation views.
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Created Social Media BootcampTrained recruiters on how to be effective social recruiters.
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Social is only social if you have a conversation
• Whether digitally or in-person, social media is called social because it works best when you have a conversation.
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Intuit Stopped Shortening URLs…And discovered the power of the bit.ly bundle
Bit.ly bundle views: 7,600
https://bitly.com/bundles/intuitcareers/n
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• Meetup
• Digg
• Job Fair
• In-person
Social is only One Tool
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Intuit Learned Which Numbers Really Mattered
Quantitative Measures Qualitative Measures
Social Media SitesFollowers • FansMembers • Subscribers
BrandViews • Comments • MentionsRetweets • User Experience
ResultsApplications • InterviewsOffers • Hires
Participation RatesEmployees • BusinessesAll Candidates • The Right Talent
InvestmentTime • Cost • Resources
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Intuit Added Google AnalyticsAs they engaged in conversations, social stats rose...
http://emarketinguide.com/2011/03/google-analytics-upcoming-layout-new-features-design/
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By Encouraging Social Culture, Intuit Recognized #2 Most Social CompanyIn the presence of companies like: • New York Times (#1)
• Adobe (#4)
• Amazon (#6)
• Google (#8)
• Microsoft (#9)
• Disney (#11)
• Apple (#15 - tie)
• eBay (#15 – tie)http://www.huffingtonpost.com/2011/07/27/the-most-social-
companies_n_908763.html#s316219&title=15_tie_
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POLLING QUESTION• What sites do you use most for recruiting?
A. LinkedinB. TwitterC. FacebookD. Youtube
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Exploring the Future…By talking to customers
• How are they using social?
• What do they want to talk about?
• Who do they want to hear from?
• What will prompt them to engage?
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And Exploring New Sites…
https://plus.google.com/u/0/114527969442901187111/about#114527969442901187111/about
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And using innovative toolsLike QR codes for enhanced candidate experience
Intuit QR Code Cookies
Social Recruiting & the Law
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POLLING QUESTION• Have you been formally trained in how to use social
media for recruiting?A. YesB. No
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Sources: SHRM, Clearswift, DLA Piper, Cisco
Wednesday, May 3, 2023
What Are Employers Really Doing?• 73% do no SM training
• 58% say SM benefits > risks
• 56% use SM to screen
• 19% ban SM
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Source: SHRM
What Are Employers Really Using?• 95% LinkedIn
• 58% Facebook
• 42% Twitter
• 29% Professional Sites
• 3% MySpace
• 1% Foursquare
• 1% Second Life
• 6% Other
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Source: MindflashWednesday, May 3, 2023
What Are Employers Really Finding?
35%: Bad Stuff• 53% inappropriate photos/info
• 44% drugs/alcohol
• 35% disparaging comments
• 29% bad communication skills
• 26% discriminatory comments
• 24% lies about qualifications
18%: Good Stuff• 50% good personality
• 39% strong qualifications
• 38% creative abilities
• 35% good communication skills
• 19% valid references
• 15% awards/accolades
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True or False?None of the laws that apply in the real world apply in the social media universe and therefore I can completely lose my mind and absolutely anything goes.
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Source: SHRM
Same Old Laws• Discrimination
• NLRA
• FCRA
• GINA
• Negligent hiring
• Off-duty conduct
• Arrest records
• Everything else
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Same Old Test
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job-related
job-related
job-related
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Companies with SM Legal Issues
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Stay Out of Court Basics• Know the law
• Adopt a reasonable policy
• Consistently enforce it
• Consider SM agreements
• Train searchers and managers
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Search Checklist• Be Consistent
– All candidates or certain categories– Same phase of interview process
• Designate Searchers– Limited # of employees or 3rd party– Not hiring manager
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Search Checklist• Limit Scope
– Job-related, job-related, job-related– Certain approved sites– No protected class info
• Disclose– Notify candidates– Include in application
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Search Checklist• Document
– Consistent process– Job-related reasons for not hiring– Retention policy
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POLLING QUESTION• Does your company have a formal social media policy?
A. YesB. NoC. I don’t know
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building the perfect
social mediapolicy
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10 Essential Elements
1. Tie to Vision + Code + Handbook
2. Set clear + reasonable expectations
3. Define SM broooooooooadly
4. Protect trade secrets
5. Clarify who owns what
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10 Essential Elements
6. Ban disparagement/harassment
7. Respect copyrights
8. Include NLRA disclaimer
9. Impose duty to report violations
10. Enforce “up to and including discharge”
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SM Starter Kit• Blawg: manpowerblogs.com/toth
• Latest legalishness
• SM 101
• SM best practices
• Sample SM policies
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Questions
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