The Benefits of having a Marketing Plan

Reference: Marketing Plan

The benefits of having a marketing plan is essential for a small business owner and there are many benefits that you will enjoy when you develop and commit to an integrated approach to your business marketing that is only possible

when you consistently implement the actions in your marketing plan.

The first benefit is having a clear vision for your business – this is the foundation of your plan. When you have clarity

on where you are and where you want to be, you can more readily identify the resource and skill gaps that need to be

closed and develop key strategies that directly support achieving your vision.

This leads to the second benefit – focus. When you have developed a set of objectives that act as your business

goals you are far less likely to become distracted by activities and opportunities that take you off course. As a small business owner, you are likely to have limited time

and budget and that makes it all the more important to stay focused.

The third and fourth benefits of having a marketing plan for your business are relief and accountability! Once you have your vision, objectives and strategies in place the

world of business growth no longer seems as daunting. A clear plan of action is mapped out, you know your

priorities and you are able to track the results of campaigns and initiatives against your goals. This allows you to

continue what is working and to tweak or let go of what isn’t working for your business.

Finally (for now!) the fifth benefit of having a marketing plan is the ability to more clearly identify the

strategic alliance partners that you could collaborate with to help you achieve your marketing and business growth goals. If you’re a beautician looking to connect with more

women who appreciate self care, a partnership with a local gym or hairdresser could be a perfect partnership and this

clarity often emerges when you have a concise and focused marketing plan.

What are you waiting for ?

give us call 1300 998 558 or visit us at

wwww.ideasintoaction.com.au