Quick Reference: Google AdWords Consultant

Benefits of having a Google Adwords Consultant

Managing a Google AdWords campaign is a process that requires inherent knowledge of product and medium. Business owners, of course, know their

products in-depth. In fact, they should be the go to source for anyone looking for information about their

products. It is theirs after all.

Because of this, a lot of business owners see themselves as the right person to manage their

Google AdWords campaign. They know how to best market their own product along with what type of

customers they want to attract.

How do I know if a professional is managing my Google AdWords?

Our team at Find Your Ideal Customers is made up of two types of PPC professionals:

1. A Google AdWords Manager: This person will have had 1-3 years experience in managing Google AdWords campaigns. They are mentored by a Google AdWords Consultant to ensure their progression is swift.

2. Google AdWords Consultant: This person will generally have a minimum of 4 years experience in the PPC industry and have managed over $10 million in advertising spend. They are capable of training AdWords Managers and can speak publicly about the intricacies of AdWords

The above is a strong guide to utilise when looking into someone to manage your Google AdWords

campaign. It’s no good signing a contract only to find out that you have been placed in the hands of rookie

Google AdWords Manager who has no Consultant guiding their bids.

The key is to ask to talk to your AdWords Consultant before you sign on with a company. A salesman’s job is to sell, so don’t simply trust that you are “getting

the best” – ask to speak to their best. You’ll then quickly find out the quality of their AdWords team.

You could even run them through the test we gave above!