benefits of internet marketing
DESCRIPTION
Benefits of Internet Marketing deliver increased sales leads and reduced marketing costs.Proteus Internet Marketing experienced in Marketing SEO Consulting SEO Services.TRANSCRIPT
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Toolswww.ProteusISM.com
An Introduction to
Search Engine Optimization SEO and Search Engine Marketing SEM with
Proteus Internet Sales and Marketing
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Toolswww.ProteusISM.com
To Attract More Visitors to
Your WebSite
To Convert More Visitors to RFQ’s
or Sales Leads
Different Businesses Have Different Website Marketing Needs
What Are Yours?
or
We Deliver Measurable Cost Effective Internet Marketing Solutions for Small Businesses
“Working with Proteus Internet Marketing the quantity of RFQ’s being received
by Freeman Schwabe direct from the company website has
increased by 400%, and it continues to increase. ......”
Greg DeFisher - CEO & President of Freeman Schwabe, Cincinnati, Ohio.
“We reached more people and attracted more visitors than ever to our website. Proteus Internet Marketing delivered our
ambitious website traffic goal on time and within the budget.
Thats why we are working with them again .......” Nancy Rozzi - Rozzi’s Famous Fireworks,
CIncinnati, Ohio.
Improve your current Website ROI with a Cost Effective Internet Marketing Solution
Proteus Internet Marketing & Sales Proven Marketing Skills applied to the Latest Internet Marketing Tools
SEO (Search Engine Optimization) and SEM (Search Engine Marketing)
Request a FREE website Assessment
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Toolswww.ProteusISM.com
Internet Marketing
and Sales
Benefits of Internet Marketing in a FLAT WORLD
Global Reach
Specific Customer Targeting Low
Entry Cost
FlexibilityMeasurableROI
Niche ProductAdvantage
Image Technology
Competitive Advantage
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Toolswww.ProteusISM.com
Internet Marketing Strategy - Website Marketing R.O.I.FOCUS ON VISIBILITY / IMPROVE RANKINGS on SELECTED KEYWORDS
Links Strategy Business Goals Keywords& Content
CompetitorsSWOT
Competitive Positioning
VisibilityImproved Rankings
Sales Leads RFQConversion
METRICS METRICS METRICS METRICS METRICS METRICS METRICS METRICS METRICS METRICS
METRICS METRICS METRICS METRICS METRICS METRICS METRICS METRICS
METRICS METRICS METRICS METRICS METRICS METRICS METRICS
METRICS METRICS METRICS METRICS METRICS
Web Site Marketing
R.O.I.
BUILD KNOWLEDGE
BASE
WORK WITHCURRENT
SITE
2 -3 MONTHSBUILDING & LEARNING
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Toolswww.ProteusISM.com
The Company Website is the Hub of B2B Marketing
Company Vision and Positioning
Image Branding
Competitive Advantage
Current CustomersRelationship Building
Sales Leads Potential
CustomersWWW.yourwebsite.com
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Toolswww.ProteusISM.com
Developing a Web Site to Drive RFQs and Sales
Core Company Skills & Unique Proposition • Objectives • Target Keyword Research & Analysis • Research Competitors sites• Links Analysis and Action Plan
Design Site Architecture & Rich Content
• Customers, Geography, Language, Data, • Ease of Navigation, Solutions, Testimonials• Submission to Directories & Search Engines
Target Potential Customers• Set Targets and Metrics • Profile, Search Needs, Priority Products• Call To Action / Landing Page• Measure and Improve
Ongoing Improvement Programs• Monitor Results and Adjust, Add Links, Promotion• Improve Conversion Pathways, New Copy• Invest in Search Engine Marketing
ATTENTION
INTEREST
DESIRE
ACTION
By Applying Proven Marketing Skills applied to the Latest Internet Marketing ToolsPROVEN
MARKETING & SALESSTRATEGIC MIX
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Toolswww.ProteusISM.com
Developing a Web Site to Drive RFQs and SalesBy Applying Proven Marketing Skills applied to the Latest Internet Marketing Tools
Core Company Skills & Unique Proposition • Objectives • Target Keyword Research & Analysis • Research Competitors sites• Links Analysis and Action Plan
Design Site Architecture & Rich Content
• Customers, Geography, Language, Data, • Ease of Navigation, Solutions, Testimonials• Submission to Directories & Search Engines
Target Potential Customers• Set Targets and Metrics • Profile, Search Needs, Priority Products• Call To Action / Landing Page• Measure and Improve
Ongoing Improvement Programs• Monitor Results and Adjust, Add Links, Promotion• Improve Conversion Pathways, New Copy• Invest in Search Engine Marketing
ATTENTION
INTEREST
DESIRE
ACTION
Point of DifferencePositioning
Google / YahooRANKING
Competitive AdvantageCONTENT
Ease of Navigation
Qualified Customers
FIT CUSTOMER NEEDS
RFQ and
Sales PipelineCONVERSION
PROVEN MARKETING & SALES
STRATEGIC MIX
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Toolswww.ProteusISM.com
How do you Improve Search Engine Rankings?
On-Page Factors• Content is King
– Evaluate existing content– Develop additional content with targeted keyword
phrases in mind– Prominence of keywords in content– Regular updates will bring spiders more often >> higher
rankings• Build
– Spiderability or Indexability» Site Navigation & Site Map
– Title, <H1>, meta and alt tags
Off-Page Factors• Link Popularity
– Quality of Incoming Links (backlinks) e.g. PR4+– Age of backlinks– Links in prominent directories (ODP, Yahoo Directory)– Anchor text of inbound links
• Age of Site
Developing a Web Site to Drive RFQs and SalesBy Applying Proven Marketing Skills applied to the Latest Internet Marketing Tools
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Toolswww.ProteusISM.com
Organic / Natural Search Results
Keywords or Search Words
Developing a Web Site to Drive RFQs and SalesBy Applying Proven Marketing Skills applied to the Latest Internet Marketing Tools
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Toolswww.ProteusISM.com
Organic Search Engine Optimization
Results take 2 to 4 months Requires ongoing learning to achieve results Requires regular monitoring
Generally more cost-effective
Difficult to compete in highly competitive market
Exposure on related websites and directories
By Applying Proven Marketing Skills applied to the Latest Internet Marketing ToolsDeveloping a Web Site to Drive RFQs and Sales
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Toolswww.ProteusISM.com
Sponsored Linksor
Pay Per Click(PPC)
Keywords
Developing a Web Site to Drive RFQs and SalesBy Applying Proven Marketing Skills applied to the Latest Internet Marketing Tools
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Toolswww.ProteusISM.com
Pay-Per-Click (PPC) Search Engine Marketing
Results in 1-2 days
Ability to turn on and off at any moment
Generally more costly per visitor and per conversion
Fewer impressions and exposure
Easier to compete in highly competitive market space
Ability to target “local” markets
Developing a Web Site to Drive RFQs and SalesBy Applying Proven Marketing Skills applied to the Latest Internet Marketing Tools
Proteus Internet Marketing & Sales - Proven Marketing Skills applied to the Latest Internet Marketing Toolswww.ProteusISM.com
John Cullen - Core Skills & Knowledge
• Internet Marketing and Sales
• Strategic Planning / Brand Marketing Planning- Brand / Company Positioning- Competitive Analysis- SWOT Analysis
• Experience and Success in B2C and B2B
email: [email protected]