the art of innovation by guy kawasaki 16285

7/29/2019 The Art of Innovation by Guy Kawasaki 16285

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1. Make meaning


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A woman is often measured by the things she cannotcontrol. She is measured by the way her body curves ordoesnt curve.

By where she is flat or straight or round. She is measuredby 36-24-36 and inches and ages and numbers. By all the

outside things that dont ever add up to who she is on theinside.

And so if a woman is to be measured, let her be measuredby the things she can control, by who she is and who sheis trying to become because as every woman knows,measurements are only statistics, and statistics lie.


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2. Make mantra


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The mission of Wendys is to deliver

superior quality products and services

for our customers and communitiesthrough leadership, innovation, and

partnerships.


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Wendys Healthy fast food


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Nike Authentic athletic performance


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FedEx Peace of mind


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FedEx Peace of mind

eBay Democratize commerce


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Dilbert Mission Statement Generator

We exist to professionally build long-

term high-impact sources so that we

may endeavor to synergistically

leverage existing effective deliverablesto stay competitive in tomorrows

world.


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3. Jump to the next curve


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4. Roll the DICEE


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Deep: Fanning (Reef)


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Intelligent: BF-104 Flashlight

(Panasonic)


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Complete: Lexus


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Elegant: Nano (Apple)


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Emotive: Harley Davidson


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5. Dont worry, be crappy


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6. Polarize people


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7. Let a hundred flowers

blossom


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8. Churn, baby, churn


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9. Niche thyself


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Ability

to provideunique

product or

service

Value to customer


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Ability

to provideunique

product or

service

Value to customer

Price


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Ability

to provideunique

product or

service

Value to customer

Stupid

Price


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Ability

to provideunique

product or

service

Value to customer

Stupid

PriceDotcom


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Ability

to provideunique

product or

service

Value to customer

Stupid

Price

X

Dotcom


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Ability

to provideunique

product or

service

Value to customer

Stupid

Price

X

Dotcom

Breitling Emergency


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Ability

to provideunique

product or

service

Value to customer

Stupid

Price

X

Dotcom

Smart Car


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Ability

to provideunique

product or

service

Value to customer

Stupid

Price

X

Dotcom

LG Kimchi refrigerator


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10. Follow the 10/20/30 rule


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10 slides


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20 minutes


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30 point font

This is 20 pointsThis is 14 points

This is 12 points and what youre using now


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11. Dont let the bozos grind

you down


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I think there is a world market for maybe five

computers.

Thomas WatsonChairman, IBM

1943


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This telephone has too many shortcomings

to be seriously considered as a means of

communication. The device is inherently ofno value to us.

Western Union internal memo

1876


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There is no reason why anyone would want a

computer in their home.

Ken OlsenFounder, Digital Equipment Corp.

1977


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Its too far to drive, and I dont see how it can

be a business.

Guy Kawasaki

Bozo


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Blog.guykawasaki.com

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the art of innovation by guy kawasaki 16285

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