Guy Kawasaki

Managing DirectorGarage Technology Ventures

By,B. Sandeep RamanujA30601908065

THE ART OF STARTTHE ART OF START GIST (GREAT IDEAS FOR STARTING THINGS)

This book comes out with a top-ten list of the most important things an entrepreneur must accomplish.

MAKE MEANINGMAKE MEANING

Increase the quality of lifeIncrease the quality of life Right a wrongRight a wrong Prevent the end of something goodPrevent the end of something good

MAKE MANTRAMAKE MANTRA

Instead of a mission statement and all the baggage that comes with it, craft a mantra for your organization.

“Authentic athletic performance” Nike“Fun family entertainment” Disney“Rewarding everyday moments” Starbucks “Think” IBM “Peace of mind” FedEx

“If your organization never existed, the worldwould be worse off because _________________________”.

GET GOINGGET GOING

Think differentThink different Polarize peoplePolarize people Find a few soul matesFind a few soul mates

DEFINE A BUSINESS MODELDEFINE A BUSINESS MODEL

Be specific Be specific Keep it simpleKeep it simple Ask womenAsk women

Weave a MAT (milestones, Weave a MAT (milestones, assumptions, tasks)assumptions, tasks)

Milestone “Finish design”Milestone “Finish design” Assumption “Sales calls/day”Assumption “Sales calls/day” Task “Rent an office”Task “Rent an office”

Niche thyselfNiche thyself

Ability to Provide UniqueProduct or Service

Value to customer

stupid X

Dotcom Price

Follow the 10/20/30 ruleFollow the 10/20/30 rule 10 slides10 slides Title Marketing and salesTitle Marketing and sales Problem CompetitionProblem Competition Solution TeamSolution Team Business model ProjectionsBusiness model Projections Underlying magic Status and timelineUnderlying magic Status and timeline

20 minutes20 minutes

30 point font30 point fontThis is 20 pointsThis is 20 pointsThis is 14 pointsThis is 14 pointsThis is 12 points and what you’re using nowThis is 12 points and what you’re using now

Hire infected peopleHire infected people

Ignore the irrelevantIgnore the irrelevant Hire better than yourselfHire better than yourself Apply the shopping center testApply the shopping center test

Lower the barriers to adoptionLower the barriers to adoption

Flatten the learning curveFlatten the learning curve Don’t ask people to do something that you Don’t ask people to do something that you

wouldn’twouldn’t Embrace your evangelistsEmbrace your evangelists

Seed the cloudsSeed the clouds

Let a hundred flowers blossomLet a hundred flowers blossom Enable test drivesEnable test drives Find the influencersFind the influencers

Be a menschBe a mensch

Help people who cannot help youHelp people who cannot help you Do the right thing, the right wayDo the right thing, the right way Pay back societyPay back society

“Guy has done it again evangelized something useful and meaningful. This time, it’s a bottom up business approach profound in it’s simplicityFocus on what’s real and forget the fluff and please read the last chapter first”

- Pierre Omidyar Founder of eBay co-founder of Omidyar network