WRITTEN BY- GUY KAWASAKI

THE ART OF

START 2.0 summary…

Presented and made by: MANUJ SINGH

Guy Kawasaki• Successful entrepreneur

• Startup Investor

• Former chief evangelist of APPLE

• Chief evangelist of CANVA

BATTLE TESTED KNOWLEDGETo prepare entrepreneur for their startup journey

STEP To a SUCCESSFUL

STARTUP

• HOW TO COME UP WITH GOOD IDEA FEEDBACK

• HOW TO LEAD TEAM TO A COMMON VISION

• HOW TO GROW THROUGH EVANGELISING, SOCIALISING &

PARTNERING.

KEY LEANING’SFROM THE BOOK.

LESSON NO 1:RESIST TEMPTATION

• In the early days of startup the ability to SCALE is OVERRATED thus we have to resist temptation to think “too big too soon”

• Important to find a meaningful product.

• meaningful stories inspire FAITH in you and your product

• Too much information

• Sell vision of a different FUTURE ( positive)

• FAITH NOT FACT’s moves mountains

LESSON NO 2 : STORY TELLING

• Experts know how things work but they are constrained by that knowledge

• new unproven team can came with innovative solutions

LESSON NO 3 : NO BLISSFULL IGNORANCE

• meaningful stories inspire FAITH in you and your product.

• Too much information.

• avoid jargon.

• Sell vision of a different FUTURE ( positive).

• FAITH NOT FACT’s moves mountains.

LESSON NO 4 : KEEP IT SIMPLE

Guy provide

How to avoid common pitfall

FREQUENTLY ASKED QUESTIONS

A detailed Roadmap with insights.

– Guy Kawasaki

“It's easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate.”