THE COMPREHENSIVE GUIDE TO SEO IN 2014

• Challenging times ahead as Google continues to develop and take action against websites

• Battle to compete in markets against guideline breakers continues to evolve

• Mission to comply with Google Guidelines made harder as website owners become scared to link/attribute credit

• Confusion continues surrounding Google – No clarity, just generic answers

SEO 2014 - Fight or Flee

THE YEARS OF GOOGLE CHANGE

Google make more than 500 algorithm changes a year

Google Panda and Penguin continued to operate and became more frequent

More Webmaster Tools Transparency

Introduction of localised search queries

Google Hummingbird created Aug 20th 2013

GOOGLE 2011-13 YEARS OF CHANGE

WAS 2013 THE DEATH OF BLACKHAT SEO?

2013?

BlackHat

Blackhat techniques are still very clear within the SERPs

Some organic rankings dominated by spammy, hacked and low quality websites

Google algorithms failing to auto-detect, meaning that manual clean ups are needed

Google takes out one Blackhat scheme as another is being created – Leaving them 1 step behind

DID BLACKHAT SEO DIE IN 2013?

Examples

Anglo Rank – Blackhat SEO LinkNetwork Found and Eliminated

In 2014

Bishop of WhitbyRanking #10 “Payday Loans”

Fashion Designer Roberto Cavalli Promoting Online Casinos?

Ranking #8 “best online casinos”

Link Networks In Large Scale UsageLink Networks

SEO 2014 – IS SEO STILL RELEVANT?

SEO

Broad definition of SEO means many don’t fully understand what SEO really is

On-page Optimisation will always be relevant

Off-page Optimisation is still needed, although it has evolved

Backlinks still a major part of SEO, although rankings are based on more than just links – A wider process needed

IS SEO STILL RELEVANT IN 2014?

SEO IS CHANGING WITHDIVERSITY THE KEY

Elements of website creation need to work together to gain strong, more solid rankings within the organic results

Backlinks are still needed but form part of a wider requirement in what Google are looking for

Social exposure, strong page mark-up and a strong Brand presence needed

Quality over quantity in all aspects

SEO – DIVERSITY THE KEY

SEARCH ENGINES – BIGGER, STRONGER & FASTER

Google make no secret of their love for fresh and unique content

Enhancing technology will allow search engines to become faster at auto-detection of low quality websites and providing website information to site owners

The speed of de-indexation within the search engines will improve and provide a better search experience for users

SEARCH ENGINES WILL DEVELOP & EVOLVE

SOCIAL & SEO

Google insist social does not have a direct correlation to better organic rankings

Google Plus already revealed not to improve ranking positions directly but small scale indirect evidence seen

A strong social presence and following allows for direct marketing of content and news to targeted markets

Avoid automating social accounts – They lack the ability to interact directly with users

SOCIAL PRESENCE & SEO

MOBILE COMPATIBILITY

Google continue to tell us to build a website that offers users an experience that they will enjoy and remember

Search engine changes and developments continue to share the same aim, make a better user experience

Look at the structure of your site and how that would interact with various visitors

Your main focus has to be to ensure that your content is available to all variations of visitor – Accommodate!

Think responsive!

DO I NEED TO BE MOBILE COMPATIBLE IN 2014?

GIVE SEARCH ENGINES WHAT THEY WANT

Create fresh and unique content regularly

Share your expertise and experience of the market your website is within

Create a brand both through your backlink profile and through social networks – Give visitors a reason to search by your brand

Stay within the Google guidelines for longer term success – Blackhat is still a short term strategy

Deliver a good user experience – Compatibility and value are key

GIVING THE SEARCH ENGINE WHAT THEY ARE LOOKING FOR

SEO IN 2014WHERE SHOULD YOU FOCUS?

Become a brand – Both socially and organically

Create a backlink profile that offers quality over quantity

Increase your market awareness – Gain PR Coverage, actively monitor your backlinks

Ensure your on-page SEO is strong – Avoid Google Panda

Be Fresh, Be Unique – Content and Innovation

Maintain and Monitor – On and Off-page SEO

WHAT TO FOCUS ON IN 2014

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@bronco + @davenaylor