social networking dos and don'ts
TRANSCRIPT
Pam Broviak
Civil Engineerrr Motherrr Wiferr Sisterrr Genealogistrr Public Servantrr Social Media Userrr Writerrr Bloggerrr
Civil Engineerrr
Motherrr
Wiferr
Sisterrr
Genealogistrr
Public Servantrr
Writerrr
Bloggerrr
Don't fear social networking
I don't know how
I don't have the time
Can't affordthe cost
My information is private
I can't controlwhat people
might say
Do keep these basic rules in mind as you interact online
Be niceBe patientBe carefulBe helpful
Be encouraging
ShareContribute
Make friends
Do be aware of and obey copyright laws
Look for terms of use and licenses
http://www.creativecommons.org
Do create an online profile
Photo
Username
Summary
Online
Profile
pbroviakLicensed civil engineer working for a municipality in Illinois. Interested in social media and its use in engineering/public works/government.
Don’t share inappropriate personal information
• Personal phone number on a public site
• Excessive “Party” photos
• Private opinions that get you into trouble
Do understand online social networking is facilitating a
cultural shift
• Everyone matters
• All of us are smarter than one of us
• Democratization of information/knowledge
• Transparency
Do prepare for the rise of the influencers
today anyone can wield influence farbeyond their immediate social group – Universal McCann, Next Thing Now, Sept. 2008
• Things have changed forever• Everybody is an influencer• Anyone can influence anyone• Friendship is no longer local or face
to face
Do create a social media policy
• Keep it simple
• Build on what you already have
• Make it fit your organization
• Get approval by legal dept.
Do prepare for generational expectations
• Ryan Tracy thought he'd entered the Dark Ages when he graduated college and arrived in the working world. By MARTHA IRVINE (AP) – Jul 12, 2009
Do teach your employees how to use social networking
“One also has to get over the condescension about how easily people will misuse the technology and take an appropriate level of responsibility for helping them.” - Dannielle Blumenthal, GovLoop
Do define your agency before someone else does
“It’s not true if it’s not on Facebook” – by Ron Shulkin on July 24, 2009, Chicago Social Networking Examiner
Do create a meaningful dialogue with the public
“Particularly in government … it is nothing less than an obligation on our part to embrace every possible means to serve the public better, faster, and cheaper than anyone has ever thought possible.” - Dannielle Blumenthal, GovLoop
Don’t think social networking is going away
250 million active registered users
Worldwide unique visitors (June, 2009). Source: comScore
1. Google Sites: 844 million 2. Microsoft Sites: 691 million 3. Yahoo! Sites: 581 million 4. Facebook: 340 million 5. Wikimedia Foundation sites: 303 million 6. AOL: 280 million 7. eBay: 233 million 8. CBS Interactive: 186 million 9. Amazon: 183 million 10. Ask Network: 174 million
TechCrunch “Facebook Is Now the Fourth Largest Site In The World” -Erick Schonfeld on August 4, 2009
Do check out these resources:
http://www.localgovwiki.org
http://www.publicworksgroup.com/YSMJBH09/YSMJBH09.PDF
http://www.mashable.com
http://www.munigov.org
For learning: For local govt:
For the latest: