7 dos & don'ts of video marketing
TRANSCRIPT
A GU IDE ON WHAT TO DO AND WHATNOT TO DO WHEN PRODUC ING V IDEO
M E D I A B O S S T V . C O M
7DOS & DON ' T SOF V IDEO MARKE T I NG
By 2017, video willaccount for 69% ofconsumer traffic.
We hope you find thefollowing
list of Dos & Don'tsfor marketing
with video helpful!
source: Cisco
Don't Hirethe
Cheapest(or the Most Expensive)
Hire the companythat shows theycan be your
creative partner
and deliver thebest quality video
to you
on messageand on time.
Do Havea Goal
Identify the buyer persona you are targeting and decidewhat action you'd like the video to compel them to take.
Whatever the goal is,make sure your video's message,
tone & visuals all support it.
Don'tFocus
on Views
Measure viewerengagement instead!
Check the analytics on your hosting site.Use custom URLs for your CTAs
Pay attention to the comment field.
DoPromoteYour Video
ButDON'T
Publish itJustOnce
Yourpublishingstrategyshould
include morethan yourwebsite.
Your target audiencemay not frequent
your site often enoughto notice
your new video!
DoPublishIt AcrossPlatforms
Think aboutwhere yourbuyer
personashang out onthe internet!
Post your video there!Customize the content
with different thumbnails&
short snippetsof the video, etc.
Looking to expand yourvideo marketing efforts?
Contact us.
We'd love to help!
1-508-405-0323