blogging dos and don'ts

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Blogging Dos and Don’ts Academy

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  • 1. AcademyBloggingDos and Donts

2. Welcome!Academy 3. Academy 4. It shows your expertise! 5. It shows your personality! 6. It breaks the People Dont Read rule 7. It gives you shareable content! 8. Places you can share your blog:And LinkedIn GroupsAnd TumblrAnd 9. Academy 10. new content 11. www.RedSageOnline.comIn the first month we had recordable blog traffic, August 2012, wehad 270 visits to our blog. Last month, August 2014, we had949. 12. www.RedSageOnline.comComparing the number of visits to our website annuallyfrom 2011, the year we started our blog, to last year: 13. Academy 14. Blogging DONT!Dont forget who your audience is. 15. Blogging DO!Choose great topics that are interesting toyour audience! 16. Blogging DONT!Dont postirregularly,dude.Yeah, well, dontjust slap blogstogether either. 17. Blogging DO!Plan your posts withan editorial calendarhttp://offers.hubspot.com/blog-editorial-calendar 18. Blogging DO!Build in accountability 19. Academy 20. The Value of aGreat HeadlineOn average, 5X as many people readthe headline as read the body copy. 21. Blogging DO!Make your headline the right length. Blogging Blogging is the best way to drivetraffic to your website, Learn Why 22. Blogging DONT!Dont settle for a boring headlineBlogging 101How to BlogStart a blogBlogging Tips 23. Blogging DO!Make your headline excitingso people will click on it! How to write a killer blog that gets results Top 10 ways to grow your blog audience 5 reasons why you need to start a blogtoday! 5 easy ways to make your blog awesome! 24. Blogging DO!Create headlines that follow these bestpractices: Use numbers: Top 10 ways, 5 reasonswhy etc. Use interesting adjectives: awesome,cool, trendy etc. Make promises: to help you, to makeyour life easier, to get results etc. 25. Blogging DO!Use Portents Title maker tool to help youget ideas:www.Portent.com/tools/title-maker 26. Academy 27. Blogging DO!Hubspots Blog types: The How To Post The List-Based Post The Curated Collection Post The Slideshare Presentation Post The Newsjacking Post 28. Blogging DO!Get Hubspots free blog post templateshttp://offers.hubspot.com/blog-post-templates 29. Academy 30. Blogging DONT!Dont use images illegally! Use photosfrom these sites: StockPhotosforFree.com FreeImages.com Canva.comCheck out this awesome blog for great tips onhow to find creative commonsphotos on Flickr (plus other tips):http://amylynnandrews.com/using-images/#legally 31. Blogging DO!Put text on your imagesUse www.Canva.com 32. Blogging DO!Size your images for the feed!http://www.omnicoreagency.com/essential-social-media-design-sizing-cheat-sheet/ 33. Blogging DO!Size your images for the feed!http://www.omnicoreagency.com/essential-social-media-design-sizing-cheat-sheet/ 34. Academy 35. Blogging DO!Be a GUEST on someone elses blog toincrease your exposure and build qualityback links to your website. 36. Blogging DO!Invite others to be GUESTS on your blog also to increase exposure 37. Academy 38. Blogging DONT!Dont post your blog without havingsomeone else review it for overall quality,correct grammar and spelling 39. Blogging DO!Cross link to other blog articles or content on yourwebsite or on another website. 40. Blogging DO!Cross link to other blog articles or content on yourwebsite or on another website. 41. Blogging DO!Cross link to other blog articles or content on yourwebsite or on another website. 42. Blogging DO!Cross link to other blog articles or content on yourwebsite or on another website. 43. Blogging DONT!Dont repurpose your posts (repost oldposts) unless you say how theinformation has been updated 44. Blogging DO!Share your post on social media 45. Blogging DO!Include a call to action at the end ofeach blog. 46. Blogging DO!Know WHEN to post! 47. Blogging DO!Know WHEN to post!http://writtent.com/blog/scheduling-your-business-blog-how-often-to-blog-and-the-best-times-to-publish/ 48. Blogging DO!Know WHEN to post!http://writtent.com/blog/scheduling-your-business-blog-how-often-to-blog-and-the-best-times-to-publish/ 49. Blogging DONT!Dont only post your blog one time. Findways to promote it with a number ofposts. 50. Blogging DO!Register as a Google Authorhttps://plus.google.com/authorship 51. Academy 52. Blogging DO!Use Google Analytics to analyze how your blogdrives traffic to your website. 53. Blogging DO!Track engagement with your blogs comments,shares, likes, verbal feedback 54. Blogging DO!Use a spreadsheet to track blog engagement 55. Blogging DO!Use a spreadsheet to track social media & web 56. Academy 57. Blogging DO!We have a range of services to help you! Graphics assistance Reviewing/editing blogs Analyzing and optimizing content for SEOwith Scribe software Complete blog writing services 1 on 1 personalized training and advice 58. Academy