link building dos and don'ts
TRANSCRIPT
No Virginia, Link Building Is Not Illegal
First Off... Who Am I?
Co-author: The Art of SEO CEO: Stone Temple Consulting, 30+
person Digital Marketing and SEO firm Columnist:
Interviewer:
Matt Cutts on “Link Building”
“It segments you into a mindset, and people get focused on the wrong things”
July 9, 2012 interviewWith Eric Enge
@stonetemple / + Eric Enge
‘CauseMattCuttsSaidSo
Links Must Be Valid Citations
You Can’t Vote For Yourself
You Can’t Stuff the Ballot Box
Not Bought
Not Bartered
Not Stolen
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Add your comment here
Press Releases - DO
Press Releases – DON’T
Widgets – DON’T
Why? Links not seen as valid citations
Infographics - DO
If they are:
• Accurate• Relevant• High Quality Info
Infographics – DON’T
If they are:
• Not Accurate, OR• Not Relevant, OR• Not High Quality Info
Matt Cutts on Panda/Penguin - Infographics
“I would not be surprised if at some point in the future we did not start to discount these infographic-type links to a degree.”
July 9, 2012 interviewWith Eric Enge
@stonetemple / + Eric Enge
Manage The Relevance Chain
Syndication - DO
Syndication – DON’T
• Don’t forget to do at least one of the following:– Noindex the page on the site receiving the content– Rel=canonical the page back to the original page– Include a link on the duplicated page back to the
original page
Guest Posting – DO Columns
Guest Posting – DO High Quality One Offs
Guest Posting – DON’TThink About Maximizing The # of Domains
Guest Post – DON’TImplement Stupid Links Like This
Guest Posting - DON’TUnrelated Content Using Rich Anchor Text
Guest Posting – DON’TRelated Content Using Rich Anchor Text
How to Get the Best Travel Deals
• Book early. People who wait until the last minute almost always pay higher prices.
• Use the Internet. Websites such as travelocity can help you save hundreds of dollars on air travel and hotels.
• Try a vacation rental rather than a hotel.• Look for travel package deals to help cut down the overall cost of
both airfare and hotels combined. This guest post was provided by Sarah Smith an avid traveler who also blogs for www.Travelocity.com.
Guest Posting – DON’TRich Anchor Text in Attribution
Susie Powers writes about wealth automation software for The Acme Software Company.
DOAim High
Cultivate Author
Authority
Five Judgments of Link Quality
“Would you have invested time to get this link if Google and Bing did not exist?”
“Would you proudly show this to a prospective customer pre-sale?”
“Would you show it to your children?”
“Did the person giving you the link mean it as a genuine endorsement?”
“If you have to argue it that it’s a good link, It’s NOT.”
