social media tools wkshp

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Social Media Tools Capilano University January 23, 2010 Facilitator : David Brear

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This workshop on Social Media Tools for Personal and Business Use was presented at Capilano University, January 23, 2010. There are many interesting and exciting links embedded in it.

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Page 1: Social Media Tools Wkshp

Social Media ToolsSocial Media Tools

Capilano UniversityJanuary 23, 2010

Facilitator : David Brear

Capilano UniversityJanuary 23, 2010

Facilitator : David Brear

Page 2: Social Media Tools Wkshp

Workshop OutlineWorkshop Outline

• Class Introductions• Definitions• Collaborative Wiki - Your Input• Social Media Tools Wkshp

• Personal Use• Business Use

• Class Introductions• Definitions• Collaborative Wiki - Your Input• Social Media Tools Wkshp

• Personal Use• Business Use

Page 3: Social Media Tools Wkshp

Workshop Web SiteSocial Media Tools

http://sites.google.com/site/socialmediatoolssite/

Workshop Web SiteSocial Media Tools

http://sites.google.com/site/socialmediatoolssite/

Page 4: Social Media Tools Wkshp

Personal UsePersonal Use• Individuals use social media tools in three

main areas :• for interacting with friends and for

dealing with personal content• for interacting with colleagues and for

dealing with professional content• when working on behalf of their

business (or other organization) and dealing with organizational content.

• Individuals use social media tools in three main areas :• for interacting with friends and for

dealing with personal content• for interacting with colleagues and for

dealing with professional content• when working on behalf of their

business (or other organization) and dealing with organizational content.

Page 5: Social Media Tools Wkshp

Sample Web 2.0 Personal Tools

Sample Web 2.0 Personal Tools

Page 6: Social Media Tools Wkshp

Sample Web 2.0 Personal Tools

Sample Web 2.0 Personal Tools

• GENIEO - is a new personalization platform that

finds, filters and organizes relevant information into a personal, private homepage, created especially for you. Unlike regular start pages, such as iGoogle or Netvibes, Genieo does not require your explicit intervention or customization; it automatically finds and organizes the most interesting information for you personally.

• thisMoment - is an inventive new place for people to save and share their life's moments. By incorporating everything people already do on the Web and on mobile devices - photo- and video-sharing, blogging and social networking - thisMoment allows people to easily and spontaneously capture meaningful Moments in a rich, visual presentation, as well as share and collaborate on those Moments with their family and friends.

• GENIEO - is a new personalization platform that

finds, filters and organizes relevant information into a personal, private homepage, created especially for you. Unlike regular start pages, such as iGoogle or Netvibes, Genieo does not require your explicit intervention or customization; it automatically finds and organizes the most interesting information for you personally.

• thisMoment - is an inventive new place for people to save and share their life's moments. By incorporating everything people already do on the Web and on mobile devices - photo- and video-sharing, blogging and social networking - thisMoment allows people to easily and spontaneously capture meaningful Moments in a rich, visual presentation, as well as share and collaborate on those Moments with their family and friends.

Page 7: Social Media Tools Wkshp

Business Use of Social Media Tools

Studies show that :

Business Use of Social Media Tools

Studies show that :• improved interactions with employees,

customers, and suppliers

• more innovative products and services • more effective marketing • better access to knowledge • lower cost of doing business • And higher revenues

• improved interactions with employees, customers, and suppliers

• more innovative products and services • more effective marketing • better access to knowledge • lower cost of doing business • And higher revenues

Page 8: Social Media Tools Wkshp

Sample Web 2.0 Business Tools

Sample Web 2.0 Business Tools

Page 9: Social Media Tools Wkshp

Sample Web 2.0 Business Tools

Sample Web 2.0 Business Tools

• Startups - Your business. Your Questions.

• CeeVee- quick and painless résumé management.

• Siwapp - An open source web application meant to help manage & create invoices in a

simple, straightforward way.

• Startups - Your business. Your Questions.

• CeeVee- quick and painless résumé management.

• Siwapp - An open source web application meant to help manage & create invoices in a

simple, straightforward way.

Page 10: Social Media Tools Wkshp

Sample Web 2.0 Marketing Tools

Sample Web 2.0 Marketing Tools

Page 11: Social Media Tools Wkshp

Sample Web 2.0 Marketing Tools

Sample Web 2.0 Marketing Tools

• myADengine - is a dashboard for online marketing - to create, optimize, and report on multiple marketing channels from within the one application. Targeted at ecommerce businesses, MyAdEngine reduces the time required to manage your online marketing by half.

• Qoof - allows the user to easily upload Usermercials onto the Qoof.com website through its seamless, easy-to-use backend software platform. Each Usermercial is linked with a simple 'click to buy' button that is associated with that user’s affiliate code, enabling them to make a profit off of each purchase generated from their lead.

• myADengine - is a dashboard for online marketing - to create, optimize, and report on multiple marketing channels from within the one application. Targeted at ecommerce businesses, MyAdEngine reduces the time required to manage your online marketing by half.

• Qoof - allows the user to easily upload Usermercials onto the Qoof.com website through its seamless, easy-to-use backend software platform. Each Usermercial is linked with a simple 'click to buy' button that is associated with that user’s affiliate code, enabling them to make a profit off of each purchase generated from their lead.

Page 12: Social Media Tools Wkshp

Sample Web 2.0 Advertising Tools

Sample Web 2.0 Advertising Tools

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Sample Web 2.0 Advertising Tools

Sample Web 2.0 Advertising Tools

• Pixazza - provides an internet service

that turns static images into engaging content, while generating incremental income for web publishers. Pixazza enables consumers to simply mouse over images on their favorite websites to learn more and see related products.

• GoSasa - is a metasearch engine for free online classifieds which crawls more than 52,000 sources and presents results in real time (while deleting expired listings). Users can search for merchandise, jobs, real estate, rentals, services, and vehicles.

• Pixazza - provides an internet service

that turns static images into engaging content, while generating incremental income for web publishers. Pixazza enables consumers to simply mouse over images on their favorite websites to learn more and see related products.

• GoSasa - is a metasearch engine for free online classifieds which crawls more than 52,000 sources and presents results in real time (while deleting expired listings). Users can search for merchandise, jobs, real estate, rentals, services, and vehicles.

Page 14: Social Media Tools Wkshp

Social Media Discussion Points Social Media Discussion Points Social Media,

Connecting on the Web

Social Media, Extra Exciting Tools

Social Media, Interesting Developments

Social Media, Resource Books

Social Media, Connecting on the Web

Social Media, Extra Exciting Tools

Social Media, Interesting Developments

Social Media, Resource Books

Social Media, Social Networking Examples

Social Media, Web Based Business Examples

Social Media, Web Based Office Solutions

Social Media, Web Based Resources

Social Media, Social Networking Examples

Social Media, Web Based Business Examples

Social Media, Web Based Office Solutions

Social Media, Web Based Resources

Page 15: Social Media Tools Wkshp

What comes Next !! Practical Stuff

What comes Next !! Practical Stuff

• Working through iGoogle, known as an aggregator, creating a specialized home page.

• Setting up a Web presence using Google Sites

• Working through iGoogle, known as an aggregator, creating a specialized home page.

• Setting up a Web presence using Google Sites