d&co wkshp channels_7breakthroughideas_preview_slides_26mar15_v3b

Workshop will begin shortly

© Davis & Company •

Facilitated by


Alison Davis & Caroline HeyMarch 26, 2015

7 breakthrough ideas for creating engaging channels


© Davis & Company • 2

Meet today’s speakers

Alison Davis

• Employee communication expert• Co-author of:

– The Definitive Guide to HR Communication

– Your Attention, Please. • Featured conference speaker

– The Conference Board– SHRM Strategy Conference– PRSA Conference

• Seasoned blogger

Caroline Hey

• World-class communication strategies and tools expert

• Certified in Crisis Communication• Current clients include Consumer

Reports, Dun & Bradstreet and Janssen Pharmaceuticals

• Developed a wide range of communications initiatives for multinational and Fortune 500 companies



© Davis & Company • 37 breakthrough ideas for creating engaging channels

Here are some quick rules

Quiet phones

Hang up and

call back(don’t put us

on “hold”)

Need to leave? Questions?

Use chat feature on Connect

Put on “mute” or press *6



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“Everyday we are challenged with information overload

7 breakthrough ideas for creating engaging channels 5

In one day we create 1.5 billion pieces

of content, 500 million tweets,

and 2 million videos…

Source: Jeff Bullas, 9 Awesome Reasons to Use Infographics in Your Content Marketing, 2012

”…creating a need for new ways of communicating data.



It’s more difficult than ever to capture attention

Three seconds…for an employee to decide whether to look at a message or discard/skip it






Quiet phones

Hang up and


on “hold”)







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Over 288 million

active users

Over 1.4 billion users

Over 300 million users

Social media is a way of life




How organizations engage with employees

Source: IABC Research Foundation, Employee Engagement Survey 2011

81%

72%

46%

41%

29%

26%

24%

18%

18%

16%

Emails

Intranet

Face-to-face

Website

Posters/flyers

Print publications

Town hall meetings

Virtual meetings

Videos

Social media





Quiet phones

Hang up and


on “hold”)






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Communication transpires in the blink of an eye

Source: Statisticsbrain.com, Twitter Statistics


9,100 tweets are posted every second



Videos are rapidly taking over

74% of all internet trafficin 2017 is predicted to be video

Source: Brainshark.com, Ideas Blog, Ten video marketing statistics and what they mean to you, March 2014





Quiet phones

Hang up and


on “hold”)






Facilitated by






Need quick advice?


e

One-hour consulting session

www.davisandco.com/service/one-hour-consulting-session


© Davis & Company • 18Use design to make your communication more powerful

49 Ways eBook

http://davisandco.com/products/49-ways-improve-employee-communication-ebook-kindle



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Davis & Company Employee Communication



Visit our website to find out more

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www.davisandco.com



Revitalize communication channels to strengthen your core

Our next web workshopLearn more


Facilitated by Alison Davis and Sam ViscomiApril 21, 2015

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