social media: linkedin for business

Social Media

LinkedIn for Business


What is LinkedIn?• LinkedIn is a business orientated social

networking site• LinkedIn started in 2003 but planning for this

social networking site started in the 1990’s• They currently have over 300 million users• LinkedIn is about creating professional networks• 24 million UK users


To view the full infographic go to http://www.pinterest.com/pin/175499716705106817/

http://www.pinterest.com/pin/175499716705106817/

Social Media: LinkedIn Key Facts To Remember

• 300 Million users• Business oriented social networking site• Brands that are participating are corporate

brands giving potential and current associates a place to network and connect

• The best times to share content: 7:00-8:30am, 5:00-6:00pm

• Nearly 50% of LinkedIn users are the final decision makers for their companies.

LinkedIn for Business: Personal Profiles

Create a great profile:• Use a good professional image of yourself

(profiles with images get 14 x more views than ones without an image)

• Create a headline that ensures the right people are finding you

• Insure your profile includes terms that you would want to be found for

• Answer ALL the questions

LinkedIn for Business: Personal Profiles

• Use your summary section wisely (Profiles with a summary get 10 x more views)

• Be yourself, be honest and be personable• Highlight your skills and expertise • Ensure your profile has recommendations from

colleagues, clients and customers • Add rich media • Make sure your profile is ALWAYS up to date!!!

LinkedIn for Business: Tips for YOU!

Use messaging functionUpgrade your accountFollow news/industry expertsJoin groups and interactShare content and updates regularlyGrow your networkEndorse/recommend

LinkedIn for Business: Company Pages

Create a GREAT company page• Ensure you go into detail• Make sure all the info is correct and filled in• Get a custom URL• Imagery is important • Link page to your company website

LinkedIn for Business: Company Pages

Create ShowCase Pages• ShowCase pages allow you to showcase

specific services or products to individual marketing personas

• They link to the company page• Custom URL (great for SEO purposes)• Create ongoing content• Use as part of your lead generation

LinkedIn for Business: Tips for your company page!

Create and implement a content strategy

Share content and updates regularlyUse ShowCase pages Show relevant groupsUse rich media Link to website

LinkedIn for Business: Groups

Benefit’s of groups: Common interests Targeted audience Group discussions allow for sharing of ideas and

a soft sell Members can message one another and view

each other’s profiles A platform to promote (personally &

professionally) Statistics of group members gives great insight

Social Media: B2B vs. B2C

To see the full infographic visit: https://www.pinterest.com/pin/175499716705022926/

Social Media: Best Practices

Here are 15 points to bare in mind when engaging on social media platforms:

• Establish and manage your expectations• Create a content strategy and calendar• Develop your voice and tone • Keep an eye on your competition• Stay aware• Read, watch and share • Follow the 60/40 rule

Using LinkedIn for Business

Lead Generation• Call to actions in updates and on profiles • Links to websites• Messaging functionality• Group discussions• ShowCase Pages

Brand/Company AwarenessGrow your network


Advertising• Targeted adverts• Boosted Updates

Showcase Skills/Products• Via ShowCase pages• Via updates Website Traffic Source• Analytics • Call to actions


Reach the RIGHT people• Business tone• Attract investors• Attract new employees• Attract the customers/clients Use it as a fact finder• Connect with prospective customers/clients• Ensure service providers are legitimate • Search for endorsements and recommendations

LinkedIn for Business: Common Mistakes

People/Company Mistakes:• Informal updates• Irregular updates• Inappropriate imagery• No personalised connection requests• People skip their summary or forget to list skills• General terms “Account Managers”• Stalking• Spam

LinkedIn for Business: Best Practices

Make sure you do this:• Create and implement a content strategy• Get involved• Connect with people & grow your network• Monitor who is looking at your profile• Monitor the success of your company profile• Use a analytics tool• Link your company page to the website and your

website to LinkedIn

LinkedIn for Business: Best Practices

Make sure you do this:• Use rich media• Ask questions• Stay informed and up to date• Conform to regulation• Get your staff on board• Make sure selected company updates are

shared by key staff members• Keep up to date with latest trends (e.g. New

custom backround images)

Social Media: Best Practices

• Think different• Commit, 100%!!!!!• Monitor your success • Use rich media (videos,

whitepapers, infographics)• Keep the social in social media• ALWAYS respond to both negative and positive

feedback• Be proactive, verse reactive • Be transparent

How to get started

You want to do itYou need to do it

You do not know where to start

How to get started

To do list:

• Simply start and of course start simply• Set clear business objectives• Set clear sales targets • Create a content strategy• Create engaging and relevant content • Implement • Measure and monitor the results

Time to connect with us!

Jessica Lee Brown• www.linkedin.com/pub/jessica-lee-brown/4a/13a/563/• [email protected]• https://twitter.com/Jigzbrown • www.ashgrovemarketing.com

Sue Gee • http://uk.linkedin.com/pub/sue-gee/9/a31/a18

• [email protected]

• https://twitter.com/suegeeTLC

• www.tlc.co.im

TLC Social Media: Upcoming Courses

Facebook for Business (10/11/14)Online Marketing: Creating an Effective

and Integrated Strategy (26/11/14)

Contact Janet for more info: [email protected]