linkedin - smx social media 2007

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n o n ~ l i n e a r c r e a t i o n s OTTAWA: 613.241.2067 TORONTO: 416.203.2997 n o n ~ l i n e a r c r e a t i o n s OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA n o n ~ l i n e a r c r e a t i o n s OTTAWA: 613.241.2067 TORONTO: 416.203.2997 Marketing on LinkedIn SMX Social, New York October 17th, 2007 Helen M. Overland Director, Search Engine Marketing Wednesday, October 17th, 2007 VISIT US AT: WWW.NONLINEAR.CA

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Similar to the SES Toronto 2007 presentation, here is the presentation on "Marketing on LinkedIn" at SMX Social Media in New York in 2007 See further discussion on this topic here: http://www.nonlinearcreations.com/blog/index.php/2007/06/26/effective-marketing-on-linkedin/

TRANSCRIPT

Page 1: LinkedIn - SMX Social Media 2007

VISIT US AT: WWW.NONLINEAR.CA

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Marketing on LinkedInSMX Social, New YorkOctober 17th, 2007

Helen M. OverlandDirector, Search Engine Marketing

Wednesday, October 17th, 2007

VISIT US AT: WWW.NONLINEAR.CA

Page 2: LinkedIn - SMX Social Media 2007

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, October 17th, 2007

VISIT US AT: WWW.NONLINEAR.CA

agenda for today’s discussion

» Part 1: An Introduction to NLC

» Part 2: An Overview of LinkedIn

» Part 3: Marketing Strategies on LinkedIn

» Part 4: Case Study

Page 3: LinkedIn - SMX Social Media 2007

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, October 17th, 2007

VISIT US AT: WWW.NONLINEAR.CA

about non-linear creations

» Founded in 1995

» NLC is an e-business integrator that consistently delivers

mission critical, technically challenging projects under tight

timelines.

» More than 750 completed projects

» Offices in Toronto and Ottawa

» 50+ full-time specialists

» Privately held company, profitable & stable

• CMS practice area established in 2000

• Enterprise Search practice area established 2002

• SEM practice area established 2004

• Microsoft Solutions Group established 2006

TECHNOLOGY PARTNERS

Page 4: LinkedIn - SMX Social Media 2007

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, October 17th, 2007

VISIT US AT: WWW.NONLINEAR.CA

a sample of our clients

RETAIL MEDIA NGO’S LEGALTECHNOLOGY

FINANCIAL

Page 5: LinkedIn - SMX Social Media 2007

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, October 17th, 2007

VISIT US AT: WWW.NONLINEAR.CA

An Overview of LinkedIn

What is LinkedIn?

» A professional social networking site

» Connect with acquaintances and business colleagues

» View connections to 3 degrees

» Reach ~15 million professionals

» Average Income of LinkedIn users is $140k

?

“Every 25 days, another 1 million people join LinkedIn” – New York Times Blog

Page 6: LinkedIn - SMX Social Media 2007

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, October 17th, 2007

VISIT US AT: WWW.NONLINEAR.CA

An Overview of LinkedIn

Your Network: “Quality” or “Quantity”?

» Volume of

Contacts?

or…

» Trusted

Contacts?

» Maybe…

Both!

Page 7: LinkedIn - SMX Social Media 2007

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, October 17th, 2007

VISIT US AT: WWW.NONLINEAR.CA

An Overview of LinkedIn

» Increase Visibility & Branding

» Generate Direct Sales

» Generate Traffic & Support

SEO

What You Can Do with LinkedIn

Page 8: LinkedIn - SMX Social Media 2007

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, October 17th, 2007

VISIT US AT: WWW.NONLINEAR.CA

Marketing on LinkedIn

Goal #1: Increase the Visibility of Your Brand

Strategies:

» Display your expertise in “Answers”

» Announce your new website or service

» Drive readers to your blog posts

» Get your service recommended

» Get Noticed

Page 9: LinkedIn - SMX Social Media 2007

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, October 17th, 2007

VISIT US AT: WWW.NONLINEAR.CA

Marketing on LinkedIn

Goal #1: Increase the Visibility of Your Brand

Example:

Page 10: LinkedIn - SMX Social Media 2007

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, October 17th, 2007

VISIT US AT: WWW.NONLINEAR.CA

Marketing on LinkedIn

» Research potential clients and partners

» Respond to service requests in “Answers”

» Get your service recommended

Goal #2: Direct Sales

Strategies:

Page 11: LinkedIn - SMX Social Media 2007

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, October 17th, 2007

VISIT US AT: WWW.NONLINEAR.CA

Marketing on LinkedIn

» Answers pages are indexed – drive traffic with relevant

links

» Use LinkedIn “vanity URL” to add keywords to profile

URL

» Have employees link back to your website

Goal #3: Generate Traffic & Support SEO

Strategies:

Page 12: LinkedIn - SMX Social Media 2007

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, October 17th, 2007

VISIT US AT: WWW.NONLINEAR.CA

Marketing on LinkedIn

Page 13: LinkedIn - SMX Social Media 2007

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, October 17th, 2007

VISIT US AT: WWW.NONLINEAR.CA

Case Studies

Case Study #1: “Organic”

MarketingDuring the period of April 1 - June 5th,

2007

Page 14: LinkedIn - SMX Social Media 2007

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

Wednesday, October 17th, 2007

VISIT US AT: WWW.NONLINEAR.CA

Key Takeaway

Key Takeaway

» Reach the “right” people

» Take WOM to the next

level

» It’s Free

» The potential is limitless

Page 15: LinkedIn - SMX Social Media 2007

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997

n o n ~ l i n e a r c r e a t i o n s

OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA

Questions & Contacts

That’s It!

» Helen M. Overland – Director, Search Engine [email protected] x242

» NLC Internet Marketing Blog : www.nlcblog.ca

Wednesday, October 17th, 2007

VISIT US AT: WWW.NONLINEAR.CA