linkedin - smx social media 2007
DESCRIPTION
Similar to the SES Toronto 2007 presentation, here is the presentation on "Marketing on LinkedIn" at SMX Social Media in New York in 2007 See further discussion on this topic here: http://www.nonlinearcreations.com/blog/index.php/2007/06/26/effective-marketing-on-linkedin/TRANSCRIPT
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Marketing on LinkedInSMX Social, New YorkOctober 17th, 2007
Helen M. OverlandDirector, Search Engine Marketing
Wednesday, October 17th, 2007
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Wednesday, October 17th, 2007
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agenda for today’s discussion
» Part 1: An Introduction to NLC
» Part 2: An Overview of LinkedIn
» Part 3: Marketing Strategies on LinkedIn
» Part 4: Case Study
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n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, October 17th, 2007
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about non-linear creations
» Founded in 1995
» NLC is an e-business integrator that consistently delivers
mission critical, technically challenging projects under tight
timelines.
» More than 750 completed projects
» Offices in Toronto and Ottawa
» 50+ full-time specialists
» Privately held company, profitable & stable
• CMS practice area established in 2000
• Enterprise Search practice area established 2002
• SEM practice area established 2004
• Microsoft Solutions Group established 2006
TECHNOLOGY PARTNERS
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Wednesday, October 17th, 2007
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a sample of our clients
RETAIL MEDIA NGO’S LEGALTECHNOLOGY
FINANCIAL
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Wednesday, October 17th, 2007
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An Overview of LinkedIn
What is LinkedIn?
» A professional social networking site
» Connect with acquaintances and business colleagues
» View connections to 3 degrees
» Reach ~15 million professionals
» Average Income of LinkedIn users is $140k
?
“Every 25 days, another 1 million people join LinkedIn” – New York Times Blog
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Wednesday, October 17th, 2007
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An Overview of LinkedIn
Your Network: “Quality” or “Quantity”?
» Volume of
Contacts?
or…
» Trusted
Contacts?
» Maybe…
Both!
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An Overview of LinkedIn
» Increase Visibility & Branding
» Generate Direct Sales
» Generate Traffic & Support
SEO
What You Can Do with LinkedIn
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Marketing on LinkedIn
Goal #1: Increase the Visibility of Your Brand
Strategies:
» Display your expertise in “Answers”
» Announce your new website or service
» Drive readers to your blog posts
» Get your service recommended
» Get Noticed
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, October 17th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Marketing on LinkedIn
Goal #1: Increase the Visibility of Your Brand
Example:
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Wednesday, October 17th, 2007
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Marketing on LinkedIn
» Research potential clients and partners
» Respond to service requests in “Answers”
» Get your service recommended
Goal #2: Direct Sales
Strategies:
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Wednesday, October 17th, 2007
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Marketing on LinkedIn
» Answers pages are indexed – drive traffic with relevant
links
» Use LinkedIn “vanity URL” to add keywords to profile
URL
» Have employees link back to your website
Goal #3: Generate Traffic & Support SEO
Strategies:
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Wednesday, October 17th, 2007
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Marketing on LinkedIn
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Wednesday, October 17th, 2007
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Case Studies
Case Study #1: “Organic”
MarketingDuring the period of April 1 - June 5th,
2007
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Key Takeaway
Key Takeaway
» Reach the “right” people
» Take WOM to the next
level
» It’s Free
» The potential is limitless
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Questions & Contacts
That’s It!
» Helen M. Overland – Director, Search Engine [email protected] x242
» NLC Internet Marketing Blog : www.nlcblog.ca
Wednesday, October 17th, 2007
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