social media 101: linkedin. agenda personal background social media background why linkedin? how do...
TRANSCRIPT
Social Media 101: LinkedIn
Agenda• Personal Background• Social Media Background• Why LinkedIn?• How do you use LinkedIn, in general?– Profile Setup– What should you do?– What shouldn’t you do?
• Content Requirement• Engagement
Personal Background
• Kevin MacDonald CMA–Business Coach–CMA; Lean Six Sigma Training – Black
Belt–Lover of Social Media
Social Media Background
• Kevin MacDonald CMA• Twitter since March 2009–@k_macd11–@L6SBC–@EdmOKFanBus
• Facebook since January 2008–Edmonton Oil Kings Fan Bus
• LinkedIn since July 2007
Social Media History
Why LinkedIn?
• LinkedIn redirects four times as many users to company home pages as Facebook and Twitter
• LinkedIn generates the highest visitor-to-lead conversion rate, about 2.74 percent, about three times that of Facebook and Twitter
• Highest Average Income of Users ($83K/yr)• Professional ‘Facebook’
Profile Setup
• Have a Profile Picture
Profile Setup
• Have a Profile Picture• Use Your Real Name
Profile Setup
• Have a Profile Picture• Use Your Real Name• Headline
Headline
• Two Different Forms, Depending on Intent– Company & Title
Headline
• Two Different Forms, Depending on Intent– Skill Set
Headline
Paid Ads
Profile Setup
• Have a Profile Picture• Use Your Real Name• Headline• Web Site
Profile Setup
• Have a Profile Picture• Use Your Real Name• Headline• Web Site• Profile Content– Resume vs Functional– Recommendations
Recommendation: Found in Two Different Spots
Directly with Related Position
Recommendation: Found in Two Different Spots
All Recommendations Together
What To Do?
• Add Connections
Add Connections
Add Connections
Add Connections
Add Connections
What To Do?
• Add Connections– Third Party• Virtual Introduction via Common Connection
Virtual Introduction via Common Connection
Default Message – Interesting?
Personalized Message
What To Do?
• Add Connections• Research Your Network
Research Your Network
What To Do?
• Add Connections• Research Your Network• Follow Clients & Prospects• Join Groups
Join Groups
• Relevant to:– Your Profession/Industry
Join Groups
Join Groups
• Relevant to:– Your Profession/Industry– Your Customers/Suppliers
Join Groups
What To Do?
• Add Connections• Research Your Network• Follow Clients & Prospects• Join Groups• Share/Develop Industry Relevant Content
Group Setting: What Doesn’t Fit?
What To Do?
• Add Connections• Research Your Network• Follow Clients & Prospects• Join Groups• Share/Develop Industry Relevant Content
What To Do?
• Add Connections• Research Your Network• Follow Clients & Prospects• Join Groups• Share/Develop Industry Relevant Content• Consistent & Quality• Recommendations
What Not To Do?
• Do More than Sell! Engage and Converse!• Don’t Self-Promote but Add Value• Don’t Post like Facebook
Don’t Post like Facebook
What Not To Do?
• Do More than Sell! Engage and Converse!• Don’t Self-Promote but Add Value• Don’t Post like Facebook• Posting without a Photo/Video
Posting without a Photo/Video
Lost!
What Not To Do?
• Do More than Sell! Engage and Converse!• Don’t Self-Promote but Add Value• Don’t Post like Facebook• Posting without a Photo• Not personalizing your introduction
How to Engage with People
• User Level– 47.6% of users use LinkedIn 0-2 hours per week– 26% use it from 3 to 4 hours a week– 12.2 % use it for 5-6 hours per week (that is nearly
1,400 minutes per month)• Use Groups• Connect with People in your Network• Be Personable
Helpful Hints
• 60% of Posting is Content; 30% Engagement (higher if possible); 10% Call to Action
• Use Tools– http://hootsuite.com/– LinkedIn Analystics
LinkedIn Analytics
LinkedIn Analytics
LinkedIn Analytics
LinkedIn Analytics
LinkedIn Analytics
LinkedIn Analytics
LinkedIn Analytics
LinkedIn Analytics
One-on-One Coaching
• One hour per seminar purchased• Doesn’t expire• Coaching Available with Kevin or….• Jim Zittlaw – Social Media Specialist for DESCA– MacEwan University– Bachelor's Degree– Professional Communication
Please Remember!
•Any Additional Questions?
Sites to Help You
• http://who.unfollowed.me/• http://hootsuite.com/• http://analytics.twitter.com/
Articles to Read
• 5 Customer Service Mistakes to Avoid When Using Social Media
• How to Build a Social-Media Strategy That Works
• A 9-Step Guide to Creating a Social Media Marketing Plan
• How to Setup a Social Media Business Strategy
Suggested Video: Build Your Brand
Suggested Video: Social Media Tips
