social media marketing - linkedin

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SOCIAL MEDIA MARKETING LINKEDIN

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Page 1: Social media marketing - LinkedIn

SOCIAL MEDIA

MARKETING

LINKEDIN

Page 2: Social media marketing - LinkedIn

#1: INTERACTIONS

LinkedIn the Serious Network

Page 3: Social media marketing - LinkedIn

DIGITAL MEDIA

LinkedIn Marketing Strategy

“Connect the world’s professionals to make them more

productive and successful.”

A Business Platform

Page 4: Social media marketing - LinkedIn

DIGITAL MEDIA

LinkedIn Marketing Strategy

260,000,000+ Members Worldwide

The World’s Largest Professional Network

184 million unique visitors in Q1 of 2014

1 of every 3 professionals on the planet is on LinkedIn

Content now garners 6x more engagement than jobs

properties on LinkedIn

Page 5: Social media marketing - LinkedIn

DIGITAL MEDIA

LinkedIn Marketing Strategy

PUBLISHING PLATFORM

Brands build RELATIONSHIPS with Professionals

#1 Channel to distribute B2B content

LinkedIn drives more traffic to B2B sites

Most effective social platform for B2B Lead Generation

Page 6: Social media marketing - LinkedIn

DIGITAL MEDIA

LinkedIn Marketing Strategy

LinkedIn a multi-sided platform

RECRUITERS Find the right talent

MARKETERS Reach a qualified

audience

BUSINESS PARTNERS Access to a captive

user base

MEMBERS Connect with peers & find opportunities

Page 7: Social media marketing - LinkedIn

LinkedIn is an Effective Tool for…

COMMUNICATION BUSINESS

New Communication Channel

Brand Visibility on the Internet

Brand E-Reputation Management

Build and cultivate Relationships

Customers Acquisition

Revenue Generation

DIGITAL MEDIA

LinkedIn Marketing Strategy

Page 8: Social media marketing - LinkedIn

#2: ENGAGEMENT

Content Marketing on LinkedIn

Page 9: Social media marketing - LinkedIn

A Powerful Marketing Solution

DIGITAL MEDIA

LinkedIn Marketing Strategy

TARGET PUBLISH EXTEND

Reach a high quality

audience

Relevant content in

professional context Social sharing and

drive traffic to sites

Page 10: Social media marketing - LinkedIn

Marketing Objectives

DIGITAL MEDIA

LinkedIn Marketing Strategy

Generating Awareness

Driving Traffic and Leads

Icreasing Consideration and

Preference

Creating Advocacy

Building Community

Page 11: Social media marketing - LinkedIn

Perform Branding and Lead Generation

DIGITAL MEDIA

LinkedIn Marketing Strategy

Solutions Branding Lead Generation

Company Page X

Showcase Pages X

Follow Company Ads X

Company Updates X X

Sponsored Updates X X

Sponsored InMail X

Content Ads X X

LinkedIn Display Ads X X

LinkedIn Groups X X

LinkedIn Partners X X

Page 12: Social media marketing - LinkedIn

Content drives Action

DIGITAL MEDIA

LinkedIn Marketing Strategy

Useful x Enjoyable

x Inspired =

Innovative Content

Photos Videos Infographics White Papers

Page 13: Social media marketing - LinkedIn

#3: PLAYGROUND

New territory of expression for Brands

Page 14: Social media marketing - LinkedIn

Publish with a Purpose

DIGITAL MEDIA

LinkedIn Marketing Strategy

Showcase our business,

Reach new customers,

And attract great talent

Page 15: Social media marketing - LinkedIn

5 Strategic Marketing Opportunities

DIGITAL MEDIA

LinkedIn Marketing Strategy

1. Company Pages

2. Showcase Pages

3. Company Updates

4. Sponsored Updates Content Marketing in the Professional Feed

5. Display Advertising Reach professionnal Audience in the right context

BRANDING

LEAD

GENERATION

Page 16: Social media marketing - LinkedIn

Focus on Branding Solutions

DIGITAL MEDIA

LinkedIn Marketing Strategy

Company Pages Showcase Pages Company Updates

Through a Company page, you can market your business to the LinkedIn community, telling your company’s story and giving customers and prospects a place to learn about your business, your employees, and your brand

Reach and build a relationship with specific audiences. It’s a distinct platform for each aspect of our business that has its own message to share with its own target audience. It’s a chance to catch the eye of prospective customers.

Powerful way to reach and engage professionals with relevant content. They are sent from the company pages and deliver targeted content into the members’ feed, increasing their engagement with the brand.

Page 17: Social media marketing - LinkedIn

#4: ACTIVATION

My Company Page on LinkedIn

Page 18: Social media marketing - LinkedIn

5 Steps to engaging followers on LinkedIn

DIGITAL MEDIA

LinkedIn Marketing Strategy

1. Establish your presence

2. Attract followers

3. Engage Followers

4. Amplify through the network

5. Analyse and refine

Create a

Brand Ecosystem

Page 19: Social media marketing - LinkedIn

DIGITAL MEDIA

LinkedIn Marketing Strategy

CREATE your Company Page

The central Hub of

MEIKO France

Company description and overview

Banner Image

Logo and Company Name

Share Rich Content (text, images, video…)

Manage your Network

Create your Showcase Pages

Page 20: Social media marketing - LinkedIn

CREATE your Showcase Pages

4 pages = Product segments :

M-iClean, M-iQ, WasteStar, KD

Display product’s information

Share videos, photos, news, infographics

Provide « live information » :

exhibitions, events…

Highlight your

Products

DIGITAL MEDIA

LinkedIn Marketing Strategy

Page 21: Social media marketing - LinkedIn

ATTRACT & ENGAGE with Company Updates – 5 Tips

#1 : Think like a JOURNALIST. Optimize Headlines

#2 : Always include an IMAGE or some type of

RICH MEDIA

#3 : Always include a clear CALL TO ACTION

#4 : Make your content SNACKABLE and

VALUABLE

#5 : Create an EDITORIAL CALENDAR, but react

timely to EVENTS

Share

Rich Content

DIGITAL MEDIA

LinkedIn Marketing Strategy

Page 22: Social media marketing - LinkedIn

One last Tip…

Mobilize your Employees to

Amplify your Message

SHARE

« LIKE »

COMMENT

DIGITAL MEDIA

LinkedIn Marketing Strategy

Page 23: Social media marketing - LinkedIn

MEASURE & ANALYSE your performances

DIGITAL MEDIA

LinkedIn Marketing Strategy

Use

KPIs

#1 : BECOME AWARE of LinkedIn Metrics

#2 : ANALYSE your updates statistics

#3 : REFINE your Content Strategy

#4 : BOOST your Audience and

DRIVE Engagement

Page 24: Social media marketing - LinkedIn

#5: CONCLUSION

Ready to become a LinkedIn Superstar ?

Page 25: Social media marketing - LinkedIn

PS : feel free to add me to your connections on LinkedIn…