linkedin for lawyers - social media training

Create Momentum with LinkedIn®

A Lawyers Do Social Media™ Program

www.LawyersLaunchpad.com

You Can Create Momentum in Your Law

Practice When You

Leverage the Power of LinkedIn.

© Copyright 2014 Upward Action LLC All Rights Reserved.

10 Reasons to Leverage LinkedIn

1. Increase your online visibility2. Expand your digital footprint3. Build trust4. Establish expert status5. Initiative, discover and add value to profitable

conversations6. Expand your network 7. Build and maintain relationships8. Shorten the cycle for winning engagements9. Increase your revenue per engagement10. Leverage your time to increase your impact


A Picture Is Worth a

THOUSAND Words


First Impressions are Lasting Impressions.

Make Your Photo Count!

Your Photo Tells a Story About Your Brand.

Must be in focus Must appeal to your ideal client


Create a Compelling Headline

Keyword Rich Descriptive


Create a Compelling Headline


Include the URL for 3 websites in your profile.

Identify each URL with a keyword rich title.

Customize the URL for your LinkedIn profile. Use your name or the name of your law firm.


Customize Your LinkedIn Profile

Turbo Charge Your LinkedIn ProfileBe: www.WordPress.orgB

Write your summary description for prospective clients and search engines.


Turbo Charge Your LinkedIn Profile

This profile is included as a reference only. This is an image of this lawyer’s public profile. Neither UpwardAction® nor any of its affiliates have any affiliation with this attorney or law firm.

Sample Summary Section

This profile is included as a reference only. This is an image of this attorney’s public profile. Neither UpwardAction® nor any of its affiliates have any affiliation with this attorney or law firm.

Write descriptions of your past work

experiences for (1) prospective clients +

(2) search engines.


Let LinkedIn Help You: Complete Your Profile

Places of employment

Educational institutions

Leadership positions in professional organizations

Leadership positions in charitable institutions


Expand Your Network by Letting LinkedIn Do the Heavy Lifting.

Use Video To Stand Out & Make A Lasting Impression


Manage Your Privacy Settings


Create a company page for your law firm.

Write the description with prospective clients +

search engines in mind.


Turbo Charge Your LinkedIn Profile

This profile is included as a reference only. This is an image of this lawyer’s public profile. Neither UpwardAction® nor any of its affiliates have any affiliation with this attorney or law firm.

Sample Law Firm Page

This law firm profile is included as a reference only. This is an image this law firm’s public profile. Neither UpwardAction® nor any of its affiliates have any affiliation with this law firm.

Increase the Impact of Your Law Firm’s Company Page

by creating Showcase Pages for your practice

areas.


Attract Prospective Clients via Active Engagement

Join industry related groups Join practice area groups Join alumni groups


Strategically Join LinkedIn Groups

Connect to ENGAGEEngage to INFLUENCE

Invite INFLUENCERS to connect by sharing valuable information.

Invite “PEOPLE OF INTEREST” to connect by sharing valuable information.

Always send a custom invitation when expanding your network. Do not ever use

the default request to connect.


Always Add Value

LinkedIn Group Discussions

LinkedIn Answers

Share Your Content

Share Third-Party Content

Comment on Discussions

Comment on Answers


Tasha “TC” Cooper, Esq. (aka “Coach TC”) is an attorney, social marketing strategist and digital media buyer. She is CEO of UpwardAction® and founder of the LawyersLaunchpad™ community, where she teaches lawyers how to attract and convert clients by leveraging the power of social marketing and media buying.

TC’s proven strategies help law firms, corporations and associations leverage the power of compelling brand messages + social marketing to create profitable and sustainable momentum.

TC is available for speaking engagements, corporate retreats, executive coaching, social media training and strategic planning sessions.


Contact Us

Upward Action LLC718 7th Street, NW 2nd FloorWashington, DC 20001

T: 1.800.753.6576E: [email protected]: www.UpwardAction.com


UpwardAction® is social marketing and media buying agency. We specialize in lead generation for the financial services, insurance and legal industries.

LawyersLaunchpad™ provides an online training portal for lawyers who are responsible for generating business.

Twitter: http://Twitter.com/UpwardActionFacebook: http://Facebook.com/UpwardActionLinkedIn: http://LinkedIn.com/Companies/upwardaction-llc

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http://Facebook.com/UpwardAction

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