social media in banking
DESCRIPTION
How social media is usefull for banksTRANSCRIPT
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social media in banking
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contents
• • Definition• Social media statements• Examples of social media• Challenges• Usage of social media in banks• How social media help banking industry
• Practice tips• conclusion
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Social media
•
Social media is the collective of online communications channels dedicated to community-based input, interaction,
content-sharing and collaboration
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Social media
• Time spent on social networks is growing
at3X the overall internet rate, accounting
~10% of all time
93% of social media users believe a company should have a presence in
social media
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Which banks are doing well on face book?
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Social media presence
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Examples of social media
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New challenges for banks
•
e
• Enhance communications towards employees, market and shareholders
• Listens(from communications to conversations)
• Monitor conversations(which are out of their control)
Bank’s communications cannot afford to ignore
social media
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Customer service
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Conversations with customers
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Alternative media
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Mash up
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How social media help banking industry
• •Monitor their brand identity•Test and get feedbacks on new products
•Develop conversations and build trust•Launch innovative services• Increase web visits and conversions•Product/service alerts via “tweets”/messages
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Social Media ‘Traffic Cops’ Can Keep Banks’ Compliance People Happy
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7 Things Banks & Credit Unions Don’t Do In Social Channels (But Should)
According to the 2013 Efma Marketing Survey, 84% of banks actively use Face book as part of their marketing strategy, and most everyone else plans to do the same in the near future
7 best practice tips:
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1.Go all-in
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2. Get the strategy ironed out
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3. Don’t just inform..Entertain
INFORMATIONENTERTAINMENT
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4. BUILD YOUR COMMUNITY THROUGH PERSONAL INTERACTIONS
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5. RESOLVE CUSTOMER ISSUES PUBLICLY
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6. GET CREATIVE
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7. MONITOR & MEASURE
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CONCLUSION
“If approached with a clear-cut plan, commitment, and creativity, social media can be a great tool for banks”
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REFERENCES
=http://www.americanbanker.com/bankthink/avoiding-social-media-will-cost-banks-customers-1059853-1.html=http://thefinancialbrand.com/32224/7-tips-for-social-media-in-banking/=http://thefinancialbrand.com/32334/temenos-banking-social-media-compliance-tool/
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