social media report - banking brands may 2016

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May 1 st May 31 st 2016 Top Banking Brands (APAC Region) on Social Media

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Page 1: Social Media Report - Banking Brands May 2016

May 1st – May 31st 2016

Top Banking Brands (APAC Region)

on Social Media

Page 2: Social Media Report - Banking Brands May 2016

Banking Brands: Social Media Report

This report captures the performance of

Banking Brands

(APAC Region) on Social Media between

May 1st – May 31st, 2016

Page 3: Social Media Report - Banking Brands May 2016

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Page 4: Social Media Report - Banking Brands May 2016

Comparison of

BANKS (APAC Region) Facebook Pages

May 01, 2016 - May 31, 2016

Page 5: Social Media Report - Banking Brands May 2016

SCB Thailand had the largest fan base of 3,089,614 while UBL Products showed the highest fan growth of 10.97%.

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K

Gro

wth

%

Number of Fans

China Trust Taiwan FB CIMB Indonesia CIMB Malaysia SCB Thailand Mandiri Fiesta

UBL Products BPI Maybank Soft Bank jp RHBGroup

Fans

Page 6: Social Media Report - Banking Brands May 2016

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

CIMB Malaysia RHBGroup BPI SCB Thailand Maybank China Trust

Taiwan FB

Mandiri Fiesta UBL Products CIMB

Indonesia

Soft Bank jp

Philippines Countries < 2% Saudi Arabia Taiwan Pakistan Malaysia Thailand Indonesia Other Countries Japan

Fans - Geography

Page 7: Social Media Report - Banking Brands May 2016

BPI had the highest PTAT of 10.18% as a percentage of its average number of Fans during this time period.

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K

Pe

op

le t

alk

ing a

bo

ut (a

s %

of

Fa

ns)

Average Number of Fans

China Trust Taiwan FB CIMB Indonesia SCB Thailand CIMB Malaysia Mandiri Fiesta UBL Products Maybank BPI Soft Bank jp RHBGroup

Conversations

Page 8: Social Media Report - Banking Brands May 2016

Mandiri Fiesta published the greatest number of posts (206). BPI had the highest average engagement, with a score of 596.

0 50 100 150 200 250

0 100 200 300 400 500 600 700

China Trust …

CIMB Indonesia

CIMB Malaysia

SCB Thailand

Mandiri Fiesta

UBL Products

BPI

Maybank

Soft Bank jp

RHBGroup

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Page 9: Social Media Report - Banking Brands May 2016

BPI received the most number of Likes (170,310) and the most number of Comments (5,349) and SCB Thailand had the most

number of Shares (15,185).

0K 20K 40K 60K 80K 100K 120K 140K 160K 180K

China Trust Taiwan FB

CIMB Indonesia

SCB Thailand

CIMB Malaysia

Mandiri Fiesta

UBL Products

Maybank

BPI

Soft Bank jp

RHBGroup

Likes Comments Shares

Engagement Breakdown

Page 10: Social Media Report - Banking Brands May 2016

Most Engaging Brand Posts Mandiri Fiesta

17-MAY-16, TUE 4:00AM

Santai menikmati Avocado Coffee bersama

teman adalah kombinasi yang pas. Mampir

ke Excelso yuk, Saha ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 52,521 32 8 Neutral

Mandiri Fiesta

02-MAY-16, MON 4:23AM

Buat Sahabat yang hobi baca buku,

jangan sampai melewatkan Lelang

#MandiriBBW hari ini ya! Kamu bisa ..

BPI

26-MAY-16, THU 1:00AM

Get P200 off when you buy gift certificates

from Sodexo, SM, Rustan's and more via

www.GCRegalo.com. ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 76,774 19 3 Neutral

ENGMT. LIKES COMMENTS SHARES

999 47,491 92 49

Page 11: Social Media Report - Banking Brands May 2016

Most Engaging Brand Posts UBL Products

20-MAY-16, FRI 8:00AM

We at UBL thank each and everyone of you

for helping us reach a Million Fans on

Facebook.

ENGMT. LIKES COMMENTS SHARES

999 29,507 802 1,456

China Trust Taiwan FB

18-MAY-16, WED 11:31PM

????中信ATM【免費送】7-11購物金????快來拿!!!

????注意囉!!!有使用中信ATM《跨行》提款/轉帳/存款/繳費交易的朋友,活動期間105/3/1~5/31只要《每滿5筆》交易,即可 ..

UBL Products

16-MAY-16, MON 9:26AM

UBL wins the Best Bank in Pakistan Award

at the first Pakistan Banking Awards 2016!

We are thankful ..

ENGMT. LIKES COMMENTS SHARES

998 11,389 1,051 1,059

ENGMT. LIKES COMMENTS SHARES

998 35,775 644 691

Page 12: Social Media Report - Banking Brands May 2016

SCB Thailand's Facebook Page saw the highest number of Fan posts (595).

0 100 200 300 400 500 600 700

CIMB Indonesia

CIMB Malaysia

SCB Thailand

Mandiri Fiesta

Maybank

RHBGroup

Number of Fan Posts

Fan Posts

Page 13: Social Media Report - Banking Brands May 2016

RHBGroup received the highest percentage of Positive Sentiment (26.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

CIMB Indonesia

CIMB Malaysia

SCB Thailand

Mandiri Fiesta

Maybank

RHBGroup

Negative Neutral Positive

Sentiment Analysis

Page 14: Social Media Report - Banking Brands May 2016

Maybank responded to the highest percentage of Fan posts (75.08%).

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

0 200 400 600 800 1000 1200 1400 1600

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)

CIMB Indonesia CIMB Malaysia SCB Thailand Mandiri Fiesta Maybank RHBGroup

Brand Responses

Page 15: Social Media Report - Banking Brands May 2016

Mandiri Fiesta published the most with 206 posts, among banks studied.

6%

13%

14%

6%

26%

11%

6%

5%

8%

5%

Maybank

SCB Thailand

CIMB Indonesia

RHBGroup

Mandiri Fiesta

China Trust Taiwan FB

UBL Products

BPI

Soft Bank jp

CIMB Malaysia

Share Of Voice – Volume of Posts

Page 16: Social Media Report - Banking Brands May 2016

BPI received the largest volume of Likes (170,313), among the banking brands analyzed.

4%

22%

4%

1%

18%

6%

13%

23%

5% 4%

Maybank

SCB Thailand

CIMB Indonesia

RHBGroup

Mandiri Fiesta

China Trust Taiwan FB

UBL Products

BPI

Soft Bank jp

CIMB Malaysia

Share Of Voice – Likes

Page 17: Social Media Report - Banking Brands May 2016

BPI received the largest volume of Comments (5,349), among the brands studied in this report

6%

20%

10%

1%

1% 7% 21%

24%

1% 9%

Maybank

SCB Thailand

CIMB Indonesia

RHBGroup

Mandiri Fiesta

China Trust Taiwan FB

UBL Products

BPI

Soft Bank jp

CIMB Malaysia

Share Of Voice – Comments

Page 18: Social Media Report - Banking Brands May 2016

SCB Thailand received the largest volume of Shares (15,185), among the Banking brands compared.

6%

51%

12%

1%

0%

5%

10%

11%

3%

1%

Maybank

SCB Thailand

CIMB Indonesia

RHBGroup

Mandiri Fiesta

China Trust Taiwan FB

UBL Products

BPI

Soft Bank jp

CIMB Malaysia

Share Of Voice – Shares

Page 19: Social Media Report - Banking Brands May 2016

During this time period, Can you #GuessTheGame? was the most engaging run by UBL Products. UBL Products published the

most (7) in its Can you #GuessTheGame? campaign.

0 1 2 3 4 5 6 7 8

0 5 10 15 20 25 30 35 40 45 50

Can you

#GuessTheGame?(UBL

Products)

#MGAN2016(Maybank)

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Comparison

Page 20: Social Media Report - Banking Brands May 2016

Analysis of

BPI Facebook Page

May 01, 2016 - May 31, 2016

Page 21: Social Media Report - Banking Brands May 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

1,112,854 21,599 1.98% Philippines

BPI

Page 22: Social Media Report - Banking Brands May 2016

Engagement Score Total Fan Posts

599 0

Total Posts Brand Response Rate

37 0%

Total Likes Avg. Reply Time

172,030 0 sec

Total Comments General Sentiment

5,384 NO User Post For TimePeriod

Total Shares

3,179

Most Engaging Content Type

NO DATA

Least Engaging Content Type

NO DATA

Most Prolific Content Type

NO DATA

Most Engaging Campaign

NO DATA

Most Recent Campaign

NO DATA

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

Page 23: Social Media Report - Banking Brands May 2016

1,080K

1,085K

1,090K

1,095K

1,100K

1,105K

1,110K

1,115K

1-May 8-May 15-May 22-May 29-May

Fan Growth

Total Fans

1,112,854

New Fans

21,599

Page 24: Social Media Report - Banking Brands May 2016

Engagement

0

250

500

750

1,000

1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May

BPI had an average engagement score of 599 and a highest of 926.

Page 25: Social Media Report - Banking Brands May 2016

Community Analysis

BPI fans are largely from Philippines followed by Saudi Arabia.

Distribution of Fans

0K 200K 400K 600K 800K 1,000K 1,200K

Philippines

Saudi Arabia

United Arab Emirates

United States

Qatar

Kuwait

Hong Kong

Singapore

Japan

Page 26: Social Media Report - Banking Brands May 2016

0

1

2

3

4

5

6

1-May 8-May 15-May 22-May 29-May

Brand Posts

Top keywords used Frequency

BPI Debit 8

2016 8

transactions 7

24/7 Banking Advisory 7

BPI Mobile app 5

Page 27: Social Media Report - Banking Brands May 2016

57%

43%

Brand Participation Brand Non Participation

56%

0%

44%

Posititve Negative Neutral

Brand Posts - Engagement

BPI responded to 21 conversations generated by the 37 Posts

they published.

BPI receives more positive than negative vibes from comments on

their Posts.

Brand Responses Sentiment of Brand Posts

Page 28: Social Media Report - Banking Brands May 2016

Most Engaging Brand Posts

26-MAY-16, THU 1:00AM

Get P200 off when you buy gift certificates

from Sodexo, SM, Rustan's and more via

www.GCRegalo.com. ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

999 47,492 92 49 Uncategorized

25-MAY-16, WED 8:00AM

Want to put up your own online business?

Now is the perfect time! Shopify is everything

you need to ..

27-MAY-16, FRI 8:00AM

Get the latest in beauty at Sephora!

Enjoy 10% OFF on everything from makeup, skin care, and more ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

995 35,738 102 67 Uncategorized

ENGMT. LIKES COMMENTS SHARES SENTIMENT

986 29,074 42 18 Uncategorized

NO IMAGE NO IMAGE NO IMAGE

Page 29: Social Media Report - Banking Brands May 2016

Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20 25 30

0 100 200 300 400 500 600 700

Photos

Plain Text

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8 10

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 30: Social Media Report - Banking Brands May 2016

Analysis of

China Trust Taiwan FB Facebook Page

May 01, 2016 - May 31, 2016

Page 31: Social Media Report - Banking Brands May 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

652,692 -320 -.05% Asia Mostly Older, Female and

Attached.

China Trust Taiwan FB

Page 32: Social Media Report - Banking Brands May 2016

Engagement Score

163

Total Posts

89

Total Likes

49,201

Total Comments

1,553

Total Shares

1,389

BRAND POSTS

Brand Overview

Page 33: Social Media Report - Banking Brands May 2016

653K

653K

653K

653K

653K

653K

653K

1-May 8-May 15-May 22-May 29-May

Fan Growth

Total Fans

652,692

New Fans

-320

Page 34: Social Media Report - Banking Brands May 2016

Engagement

0

250

500

750

1,000

1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May

China Trust Taiwan FB had an average engagement score of 163 and a highest of 928.

Page 35: Social Media Report - Banking Brands May 2016

Community Analysis

China Trust Taiwan FB fans are mostly Older, Female and

Attached.

China Trust Taiwan FB fans are largely from Taiwan followed by

Malaysia.

Fan Demographics Distribution of Fans

47%

53%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K 500K 600K 700K

Taiwan

Malaysia

Australia

United States

Hong Kong

Japan

China

Singapore

Indonesia

Page 36: Social Media Report - Banking Brands May 2016

0

1

2

3

4

5

6

1-May 8-May 15-May 22-May 29-May

Brand Posts

Top keywords used Frequency

ATM 13

http://bit.ly/1SYE0hl 8

http://bit.ly/1u4qPDi 8

http://bit.ly/13BvhJd 8

http://goo.gl/5QelQQ 6

Page 37: Social Media Report - Banking Brands May 2016

8%

92%

Brand Participation Brand Non Participation

Brand Posts - Engagement

China Trust Taiwan FB responded to 7 conversations generated by the 89 Posts they published.

Brand Responses

Page 38: Social Media Report - Banking Brands May 2016

Most Engaging Brand Posts

18-MAY-16, WED 11:31PM

????中信ATM【免費送】7-11購物金????快來拿!!!

????注意囉!!!有使用中信ATM《跨行》提款/轉帳/存款/繳費交易的朋友,活動期間105/3/1~5/31只要《每滿5筆》交易,即可 ..

ENGMT. LIKES COMMENTS SHARES

998 11,516 1,067 1,077

18-MAY-16, WED 2:32AM

【好朋友,通通有】

Facebook朋友那麼多,

還不趕快「拉」出來~ ~ ~

只要成功推薦親友申辦HOME BANK+數位存款帳戶,

免費吃摩斯,再抽APPLE!

☛快快拉朋友>> http://g ..

11-MAY-16, WED 6:01AM

想和朋友吃摩斯、喝咖啡不花一毛錢,

還能拿 NT500 元百貨禮劵、iPhone 嗎?

中國信託不但要免費請你們大吃大喝,

還有機會抽走 iPhone6!

?>> http://site.friend ..

ENGMT. LIKES COMMENTS SHARES

824 7,447 12 29

ENGMT. LIKES COMMENTS SHARES

663 4,497 10 33

NO IMAGE NO IMAGE NO IMAGE

Page 39: Social Media Report - Banking Brands May 2016

Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40

0 50 100 150 200 250 300

Photos

Links

Videos

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 40: Social Media Report - Banking Brands May 2016

Analysis of

Mandiri Fiesta Facebook Page

May 01, 2016 - May 31, 2016

Page 41: Social Media Report - Banking Brands May 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

1,013,166 -405 -.04% Indonesia Mostly Young, Female

and Attached.

Mandiri Fiesta

Page 42: Social Media Report - Banking Brands May 2016

Engagement Score Total Fan Posts

99 28

Total Posts Brand Response Rate

206 53.57%

Total Likes Avg. Reply Time

135,307 1 day, 37 mins

Total Comments General Sentiment

263 Neutral

Total Shares

102

BRAND POSTS FAN POSTS

Brand Overview

Page 43: Social Media Report - Banking Brands May 2016

1,013K

1,013K

1,013K

1,013K

1,013K

1,013K

1,014K

1,014K

1,014K

1-May 8-May 15-May 22-May 29-May

Fan Growth

Total Fans

1,013,166

New Fans

-405

Page 44: Social Media Report - Banking Brands May 2016

Engagement

0

250

500

750

1,000

1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May

Mandiri Fiesta had an average engagement score of 99 and a highest of 780.

Page 45: Social Media Report - Banking Brands May 2016

Community Analysis

Mandiri Fiesta fans are mostly Young, Female and Attached. Mandiri Fiesta fans are largely from Indonesia followed by

Malaysia.

Fan Demographics Distribution of Fans

45%

55%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K 1,000K 1,200K

Indonesia

Malaysia

United States

Korea

Hong Kong

Taiwan

Philippines

Saudi Arabia

Thailand

Bulgaria

Page 46: Social Media Report - Banking Brands May 2016

0

1

2

3

4

5

6

7

8

9

10

1-May 8-May 15-May 22-May 29-May

Brand Posts

Top keywords used Frequency

Sahabat 103

fiestapoin 55

ini 39

untuk 32

lebih hemat 31

Page 47: Social Media Report - Banking Brands May 2016

6%

94%

Brand Participation Brand Non Participation

4%

1%

95%

Posititve Negative Neutral

Brand Posts - Engagement

Mandiri Fiesta responded to 12 conversations generated by the

206 Posts they published.

Mandiri Fiesta receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Page 48: Social Media Report - Banking Brands May 2016

Most Engaging Brand Posts

17-MAY-16, TUE 4:00AM

Santai menikmati Avocado Coffee bersama

teman adalah kombinasi yang pas. Mampir

ke Excelso yuk, Saha ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 52,521 32 8 Neutral

02-MAY-16, MON 4:23AM

Buat Sahabat yang hobi baca buku, jangan

sampai melewatkan Lelang #MandiriBBW

hari ini ya! Kamu bisa ..

05-MAY-16, THU 12:10AM

Kesempatan mendapatkan buku gratis

masih terbuka lho Sahabat! Hari ini buku

pertama yang akan dilela ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 76,774 19 3 Neutral

ENGMT. LIKES COMMENTS SHARES

26 28 28 0

NO IMAGE NO IMAGE NO IMAGE

Page 49: Social Media Report - Banking Brands May 2016

Brand Posts - Analysis

Brand Post Types Days of the week

0 50 100 150 200 250

0 20 40 60 80 100 120

Photos

Plain Text

Videos

Links

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30 40

0 100 200 300 400

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 50: Social Media Report - Banking Brands May 2016

Top Keywords Used Frequency

tidak 7

transaksi 4

Mau tanya 4

e money 3

mandiri 3

User Posts

0

1

1

2

2

3

3

4

1-M

ay

2-M

ay

3-M

ay

4-M

ay

5-M

ay

6-M

ay

7-M

ay

8-M

ay

9-M

ay

10

-Ma

y

11

-Ma

y

12

-Ma

y

13

-Ma

y

14

-Ma

y

15

-Ma

y

16

-Ma

y

17

-Ma

y

18

-Ma

y

19

-Ma

y

20

-Ma

y

21

-Ma

y

22

-Ma

y

23

-Ma

y

24

-Ma

y

25

-Ma

y

26

-Ma

y

27

-Ma

y

28

-Ma

y

29

-Ma

y

30

-Ma

y

31

-Ma

y

Positive Neutral Negative

Page 51: Social Media Report - Banking Brands May 2016

Mandiri Fiesta responded to 15 conversations generated by the

28 Posts fans published.

Mandiri Fiesta appears to participate more when Fan

conversations have greater negative vibes than positive.

User Posts - Engagement

Brand Responses Sentiment

54%

46%

Brand Participation Brand Non Participation

4% 4%

92%

Posititve Negative Neutral

Page 52: Social Media Report - Banking Brands May 2016

Analysis of

SCB Thailand Facebook Page

May 01, 2016 - May 31, 2016

Page 53: Social Media Report - Banking Brands May 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

3,089,614 402 .01% Thailand Mostly Older, Female and

Attached.

SCB Thailand

Page 54: Social Media Report - Banking Brands May 2016

Engagement Score Total Fan Posts

181 594

Total Posts Brand Response Rate

108 56.23%

Total Likes Avg. Reply Time

161,919 1 hr, 38 mins

Total Comments General Sentiment

4,441 Neutral

Total Shares

15,185

BRAND POSTS FAN POSTS

Brand Overview

Page 55: Social Media Report - Banking Brands May 2016

3,086K

3,087K

3,087K

3,088K

3,088K

3,089K

3,089K

3,090K

3,090K

3,091K

1-May 8-May 15-May 22-May 29-May

Fan Growth

Total Fans

3,089,614

New Fans

402

Page 56: Social Media Report - Banking Brands May 2016

Engagement

0

250

500

750

1,000

1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May

SCB Thailand had an average engagement score of 181 and a highest of 867.

Page 57: Social Media Report - Banking Brands May 2016

Community Analysis

SCB Thailand fans are mostly Older, Female and Attached. SCB Thailand fans are largely from Thailand followed by United

States.

Fan Demographics Distribution of Fans

34%

66%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K

Thailand

United States

Korea

Malaysia

Myanmar

Australia

Lao Peoples Democratic Republic

Japan

Indonesia

Poland

Page 58: Social Media Report - Banking Brands May 2016

0

1

2

3

4

5

6

7

1-May 8-May 15-May 22-May 29-May

Brand Posts

Top keywords used Frequency

พ.ค 21

ค่ะ 16

SCB Thailand 16

เครือข่ายอนาคตไทย 13

ได้ทุกวนั ท่ี SCB Thailand 13

Page 59: Social Media Report - Banking Brands May 2016

35%

65%

Brand Participation Brand Non Participation

3%

0%

97%

Posititve Negative Neutral

Brand Posts - Engagement

SCB Thailand responded to 38 conversations generated by the

108 Posts they published.

SCB Thailand receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Page 60: Social Media Report - Banking Brands May 2016

Most Engaging Brand Posts

19-MAY-16, THU 3:20AM

เรยีน ลูกค้าทุกทา่นคะ

ในการเปลีย่นบตัร ATM/Debit เป็นแบบ Chip Card ตามนโยบายของธปท. เพือ่ยกระดบัมาต ..

ENGMT. LIKES COMMENTS SHARES

968 4,909 1,107 4,291

24-MAY-16, TUE 9:14AM

แบง่ปันภาพพระจรยิวตัรอนังดงามของสมเดจ็พระเทพรตันราชสุดาฯ สยามบรมราชกุมาร ีและสมเด็จพระราชาธบิดจีิกม ี..

22-MAY-16, SUN 10:35PM

วางแผนการใช้เงนิอยา่งรอบคอบ แล้วชวีิตจะมแีตเ่รือ่งดดีนีะคะ ????

#Quote

ENGMT. LIKES COMMENTS SHARES

793 14,427 272 871

ENGMT. LIKES COMMENTS SHARES

786 8,901 49 1,481

NO IMAGE NO IMAGE NO IMAGE

Page 61: Social Media Report - Banking Brands May 2016

Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100

0 50 100 150 200 250

Photos

Links

Videos

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20 25

0 100 200 300 400

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 62: Social Media Report - Banking Brands May 2016

Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100

0 50 100 150 200 250

Photos

Links

Videos

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20 25

0 100 200 300 400

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 63: Social Media Report - Banking Brands May 2016

Top Keywords Used Frequency

SCB 94

ATM 54

scb easy 41

easy net 25

OTP 23

User Posts

0

5

10

15

20

25

30

35

1-M

ay

2-M

ay

3-M

ay

4-M

ay

5-M

ay

6-M

ay

7-M

ay

8-M

ay

9-M

ay

10

-Ma

y

11

-Ma

y

12

-Ma

y

13

-Ma

y

14

-Ma

y

15

-Ma

y

16

-Ma

y

17

-Ma

y

18

-Ma

y

19

-Ma

y

20

-Ma

y

21

-Ma

y

22

-Ma

y

23

-Ma

y

24

-Ma

y

25

-Ma

y

26

-Ma

y

27

-Ma

y

28

-Ma

y

29

-Ma

y

30

-Ma

y

31

-Ma

y

Positive Neutral Negative

Page 64: Social Media Report - Banking Brands May 2016

SCB Thailand responded to 334 conversations generated by the

594 Posts fans published.

SCB Thailand appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

56%

44%

Brand Participation Brand Non Participation

1%

0%

99%

Posititve Negative Neutral

Page 65: Social Media Report - Banking Brands May 2016

Analysis of

UBL Products Facebook Page

May 01, 2016 - May 31, 2016

Page 66: Social Media Report - Banking Brands May 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

1,231,309 121,694 10.97% Pakistan Not Available

UBL Products

Page 67: Social Media Report - Banking Brands May 2016

Engagement Score Most Engaging Campaign

335 #TributeToPakistan

Total Posts Most Recent Campaign

52 #TributeToPakistan

Total Likes

98,142

Total Comments

4,607

Total Shares

3,079

BRAND POSTS

Brand Overview

CONTENT & CAMPAIGNS

Page 68: Social Media Report - Banking Brands May 2016

1,040K

1,060K

1,080K

1,100K

1,120K

1,140K

1,160K

1,180K

1,200K

1,220K

1,240K

1,260K

1-May 8-May 15-May 22-May 29-May

Fan Growth

Total Fans

1,231,309

New Fans

121,694

Page 69: Social Media Report - Banking Brands May 2016

Engagement

0

250

500

750

1,000

1,250

1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May

UBL Products had an average engagement score of 335 and a highest of 999.

Page 70: Social Media Report - Banking Brands May 2016

Community Analysis

UBL Products fans are largely from Pakistan followed by Saudi Arabia.

Distribution of Fans

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K

Pakistan

Saudi Arabia

United Arab Emirates

United States

United Kingdom

Oman

Malaysia

India

Afghanistan

Page 71: Social Media Report - Banking Brands May 2016

0

1

1

2

2

3

3

4

4

5

1-May 8-May 15-May 22-May 29-May

Brand Posts

Top keywords used Frequency

UBL 11

ke liye 111 825 9

Condition Apply 7

Subscribe 6

Mazeed maloomat ke liye 5

Page 72: Social Media Report - Banking Brands May 2016

10%

90%

Brand Participation Brand Non Participation

Brand Posts - Engagement

UBL Products responded to 5 conversations generated by the 52 Posts they published.

Brand Responses

Page 73: Social Media Report - Banking Brands May 2016

Most Engaging Brand Posts

20-MAY-16, FRI 8:00AM

We at UBL thank each and everyone of you

for helping us reach a Million Fans on

Facebook.

ENGMT. LIKES COMMENTS SHARES

999 29,509 802 1,456

16-MAY-16, MON 9:26AM

UBL wins the Best Bank in Pakistan Award at

the first Pakistan Banking Awards 2016! We

are thankful ..

30-MAY-16, MON 8:00AM

Subscribe to UBL Netbanking for free now and win an amazing tablet! #WinWithUBLNetbanking

Subscribe ..

ENGMT. LIKES COMMENTS SHARES

998 35,775 644 691

ENGMT. LIKES COMMENTS SHARES

521 4,823 76 28

NO IMAGE NO IMAGE NO IMAGE

Page 74: Social Media Report - Banking Brands May 2016

Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50 60

0 200 400 600 800 1000

Photos

Videos

Links

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8 10 12

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 75: Social Media Report - Banking Brands May 2016

Campaign Intel – 3 most recent campaigns

May 01, 2016 - May 31, 2016 Entire Campaign

0 1 2 3 4

0 50 100 150

Can you

#GuessTheGame?

Can you name this

city?

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8

0 50 100 150 200

Can you

#GuessTheGame?

Can you name this city?

#FakhrEPakistan

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 76: Social Media Report - Banking Brands May 2016

Thanks!

Please contact us at [email protected] for more information.