updated: social media audit - banking report 2014

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Social Media Audit 1 Time Frame: 14 December 2013 13 January 2014

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An updated social media audit report on how South African Banks are measuring up on Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube.

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Page 1: Updated: Social Media Audit - Banking Report 2014

Social Media Audit

1Time Frame: 14 December 2013 – 13 January 2014

Page 2: Updated: Social Media Audit - Banking Report 2014

Banks Audited ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

1. Standard Bank

2.ABSA

3.FNB

4.Nedbank

5.Capitec Bank

Page 3: Updated: Social Media Audit - Banking Report 2014

• This is a Social Media Audit of Commercial South African Banks.

• The time frame of the Social Media Audit was from 14th December 2013 – 13th January 2014.

• The Social Media Channels analyzed for the audit are Facebook, Twitter, Pinterest. LinkedIn, Google Plus & YouTube.

• The criteria used to assess the performance of the Banks: Fans, Engagement Reach, Influencers and Demographics.

Introduction __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Page 4: Updated: Social Media Audit - Banking Report 2014

qqqqqqqq

Fans: 76 799

People Talking About This: 1 246

qqqqqqqq

Most Popular City: Johannesburg

Most Popular Age Group: 25 -34

Standard Bank has 1,6%engaged Facebook Fans

q51% w48%

Facebook Fans By

Gender

Engaged Fans

Passive fans

SA Facebook Fans: 71 538

Standard Bank C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 14 December – 13 January

Potential; Reach: 421 310

Fan Growth: 1 435

Page 5: Updated: Social Media Audit - Banking Report 2014

Location of C Fansg

Standard Bank C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 14 December – 13 January

Page 6: Updated: Social Media Audit - Banking Report 2014

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Followers: 20 150

Tweets: 25 679

@StandardBankGrp Mentions:1 348

Influencer Score: 69

Twitter Age: 4 years 6 months

Standard Bank M__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 14 December – 13 January

Follower Growth: 464

“Standard Bank” Mentions: 6 479

1348

6479

Direct Mentions

Indirect Mentions

Mentions

17%

5% 5% 4% 4%

Music Family Bloggers Marketing Finance

Follo

wer

%Interests

Followers Interest

Page 7: Updated: Social Media Audit - Banking Report 2014

Standard Bank M__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 14 December – 13 January

Other Twitter profilesi

Page 8: Updated: Social Media Audit - Banking Report 2014

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Fans: 151 907

People Talking About This: 1040

qqqqqqqqqq

ABSA has 1% engaged Facebook Fans

q52% w47%

Engaged Fans

Passive fans

Time Frame: 14 December – 13 January

Fan Growth: 1 607

Most Popular City: Johannesburg

Most Popular Age Group: 25 -34

SA Facebook Fans: 143 518

Potential Reach: 158 625

Facebook Fans By

Gender

ABSA C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Page 9: Updated: Social Media Audit - Banking Report 2014

Location of C Fansg

Time Frame: 14 December – 13 January

ABSA C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Page 10: Updated: Social Media Audit - Banking Report 2014

Time Frame: 14 December – 13 January

ABSA M__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

1619

5685

Direct Mentions

Indirect Mentions

qqqqqq

Followers: 12 978

Tweets: 20 526

@ABSA Mentions: 1 619

Twitter Age: 1 year 9 months

Follower Growth: 350

“ABSA” Mentions: 5 685

Mentions

Influencer Score: 65

8% 8%

5%4% 4%

Music Sports Family Students Bloggers

Follo

wer

%Interests

Followers Interest

Page 11: Updated: Social Media Audit - Banking Report 2014

Time Frame: 14 December – 13 January

ABSA M__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Other Twitter profilesi

Page 12: Updated: Social Media Audit - Banking Report 2014

qqqqqqqqqqqqqqqq

Fans: 450 641

People Talking About This: 5 326

qqqqqqqqqqqqqqqq

FNB has 1,15% engaged Facebook Fans

Engaged Fans

Passive fans

Time Frame: 14 December – 13 January

Fan Growth: 5 189

Most Popular City: Johannesburg

Most Popular Age Group: 25 -34

SA Facebook Fans: 423 231

Potential; Reach: 601 198

Facebook Fans By

Gender

FNB C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

q50% w50%

Page 13: Updated: Social Media Audit - Banking Report 2014

Location of C Fansg

Time Frame: 14 December – 13 January

FNB C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Page 14: Updated: Social Media Audit - Banking Report 2014

Time Frame: 14 December – 13 January

FNB M__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

692

10881

Direct Mentions

Indirect Mentions

qqqqqqqq

Followers: 14 053

Tweets: 1 792

@FNBSA Mentions: 692

Twitter Age: 4 years 11 months

Follower Growth: 630

“FNB” Mentions: 10 881

Influencer Score: 67

Mentions

7%

5% 5%4% 4%

Music Sports Students Family Finance

Follo

wer

%Interests

Followers Interest

Page 15: Updated: Social Media Audit - Banking Report 2014

Time Frame: 14 December – 13 January

FNB M__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Other Twitter profilesi

Page 16: Updated: Social Media Audit - Banking Report 2014

qqqqqqqqqqqq

Fans: 67 233

People Talking About This: 3 083

qqqqqqqqqqqq

Nedbank has 4,5%engaged Facebook Fans

q51% w48%

Engaged Fans

Passive fans

Nedbank C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 14 December – 13 January

Most Popular City: Johannesburg

Most Popular Age Group: 25 -34

SA Facebook Fans: 65 366

Potential Reach: 265 375

Fan Growth: 4 741

Facebook Fans By

Gender

Page 17: Updated: Social Media Audit - Banking Report 2014

Location of C Fansg

Time Frame: 14 December – 13 January

Nedbank C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Page 18: Updated: Social Media Audit - Banking Report 2014

Nedbank M__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Time Frame: 14 December – 13 January

1505

1934

Direct Mentions

Indirect Mentions

qqqqqqqq

Followers: 17 770

Tweets: 33 646

@Nedbank Mentions: 1 505

Twitter Age: 2 years 5 months

Follower Growth: 580

“Nedbank” Mentions: 1 934

Mentions

8%

5% 5% 5%4%

Music Family Sports Students Finance

Follo

wer

%Interests

Followers Interest

Influencer Score: 57

Page 19: Updated: Social Media Audit - Banking Report 2014

Time Frame: 14 December – 13 January

Nedbank M__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Other Twitter profilesi

Page 20: Updated: Social Media Audit - Banking Report 2014

qqqqqqqqqqqq

Fans: 97 940

People Talking About This: 2 856

qqqqqqqqqqqq

Capitec Bank has 2,9%engaged Facebook Fans

q51% w49%

Engaged Fans

Passive fans

Time Frame: 14 December – 13 January

Fan Growth: 1 450

Most Popular City: Johannesburg

Most Popular Age Group: 25 -34

SA Facebook Fans: 94 301

Potential Reach: 186 691

Capitec Bank C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Facebook Fans By

Gender

Page 21: Updated: Social Media Audit - Banking Report 2014

Time Frame: 14 December – 13 January

Capitec Bank C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Location of C Fans

Page 22: Updated: Social Media Audit - Banking Report 2014

Time Frame: 14 December – 13 January

347

391

Direct Mentions

Indirect Mentions

Capitec Bank C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

qqqqqqqq

Followers: 8 663

Tweets: 6 214

@CapitecBankSA Mentions: 347

Twitter Age: 3 years 9 months

Follower Growth: 154

“Capitec Bank” Mentions: 391

Mentions

7%6%

4% 4% 4%

Music Students Bloggers Family Sports

Follo

wer

%Interests

Followers Interest

Influencer Score: 57

Page 23: Updated: Social Media Audit - Banking Report 2014

Benchmark C______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Total Number Of C Fansy

Time Frame: 14 December – 13 January

Page 24: Updated: Social Media Audit - Banking Report 2014

C Fans In South Africay

Time Frame: 14 December – 13 January

Benchmark C______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Page 25: Updated: Social Media Audit - Banking Report 2014

Fastest Growing C Page y

Time Frame: 14 December – 13 January

Benchmark C______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Page 26: Updated: Social Media Audit - Banking Report 2014

Engagement Rate C Page T

Time Frame: 14 December – 13 January

Benchmark C______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Page 27: Updated: Social Media Audit - Banking Report 2014

Benchmark M______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Total Number Of M Followers u

Time Frame: 14 December – 13 January

Page 28: Updated: Social Media Audit - Banking Report 2014

Benchmark M______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Monthly M Follower Growth u

Time Frame: 14 December – 13 January

Page 29: Updated: Social Media Audit - Banking Report 2014

Benchmark M______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Total Number of M Mentions

Direct Mentions

Indirect Mentions

T

Time Frame: 14 December – 13 January

Page 30: Updated: Social Media Audit - Banking Report 2014

Benchmark F______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Total Number of F Followers u

Time Frame: 14 December – 13 January

Page 31: Updated: Social Media Audit - Banking Report 2014

Benchmark w______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Total Number Of w Subscribers v

Time Frame: 14 December – 13 January

Page 32: Updated: Social Media Audit - Banking Report 2014

Benchmark w______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Total Number Of w Views v

Time Frame: 14 December – 13 January

Page 33: Updated: Social Media Audit - Banking Report 2014

Benchmark______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Total Number Of Followers a

Time Frame: 14 December – 13 January

Page 34: Updated: Social Media Audit - Banking Report 2014

Benchmark______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Total Number Of Followers +

Time Frame: 14 December – 13 January

Page 35: Updated: Social Media Audit - Banking Report 2014

Benchmark______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Overall Number Of Followers Q

Time Frame: 14 December – 13 January

Page 36: Updated: Social Media Audit - Banking Report 2014

Insights f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

b

• FNB is the Bank with the most Facebook Fans.

• Nedbank is the Bank with the least Facebook

Fans.

• The most engaging Bank on Facebook is

Nedbank.

• The least engaging Bank on Facebook is Absa

considering they have the 2nd most fans.

Time Frame: 14 December – 13 January

Page 37: Updated: Social Media Audit - Banking Report 2014

Insights t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

b

• Standard Bank is the Bank with the most Twitter

Followers.

• Capitec Bank is the Bank with the least Twitter

Followers.

• The Bank with the most @ mentions is Absa and

the Bank with the most indirect mentions is FNB.

• Nedbank is the most active Bank on Twitter.

• The Bank with the oldest Twitter Profile is FNB.

Time Frame: 14 December – 13 January

Page 38: Updated: Social Media Audit - Banking Report 2014

Insights wF__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

b

• The Bank that has the most views & subscribers on YouTube is FNB.

• Nedbank is the bank that has the most followers on Google Plus.

• FNB also has the most followers on LinkedIn & Pinterest.

• Capitec is the bank that has the least followers on Pinterest, LinkedIn & Google Plus.

• Overall FNB has the largest Fan base on Social Media.

Time Frame: 14 December – 13 January

Page 39: Updated: Social Media Audit - Banking Report 2014

Tel: (011) 321 0201

www.zasocialmedia.com

[email protected]

f

t

Sources: Social Bakers, Facebook, Klout, Kred Twitter & Topsy