south african social media banking industry report
TRANSCRIPT
![Page 1: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/1.jpg)
Social Media Audit Industry Report - Banks
![Page 2: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/2.jpg)
Introduction• This is a Social Media audit of the Top 5 Banks
in South Africa.• The time frame of the data analysed is from the
9th September – 9th October 2013.• The Social Media Channel analysed for the audit
is Facebook.• The data source for the report is all from the
Facebook Likes and People talking about this tab.
• The metrics that were analysed for this report are Fans and Engagement.
![Page 3: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/3.jpg)
Standard Bank
![Page 4: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/4.jpg)
Standard Bank
![Page 5: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/5.jpg)
Standard BankStandard Bank reached peak performance on the 18th
September because of the Ultimate Braai master content.
Peak Performance
![Page 6: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/6.jpg)
Nedbank
![Page 7: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/7.jpg)
Nedbank
![Page 8: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/8.jpg)
NedbankNedbank reached peak performance on the 6th October
because of the ‘Zahara – Phendula Tour content.’
Peak Performance
![Page 9: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/9.jpg)
Capitec Bank
![Page 10: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/10.jpg)
Capitec Bank
![Page 11: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/11.jpg)
Capitec BankCapitec reached peak performance on the 26th September
because of the Release of the Capitec App.
Peak Performance
![Page 12: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/12.jpg)
ABSA
![Page 13: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/13.jpg)
ABSA
![Page 14: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/14.jpg)
ABSAABSA reached peak performance on the 9th September
because of the ABSA Currie Cup .
Peak Performance
![Page 15: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/15.jpg)
FNB
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FNB
![Page 17: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/17.jpg)
FNBFNB reached peak performance on the 19th September because of the ‘Did you know’: Street Art Fact update.
Peak Performance
![Page 18: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/18.jpg)
Fans
![Page 19: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/19.jpg)
Fans
![Page 20: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/20.jpg)
FansInsights
• FNB is the bank with most Fans on Facebook.
• 84% of FNB fans are South African.
• 86% of ABSA fans are South African
• 88% of Capitec Fans are South African.
• 86% of Standard bank fans are South African
• 90% of Nedbank Fans are South African
![Page 21: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/21.jpg)
FansInsights
There are 9.6 million South African Facebook users
This graph illustrates the % of South African Facebook users who are fans of the banks
FNB Absa Capitec Standard Bank
0
0.5
1
1.5
2
2.5
3
3.5
4
4.53.9
1.3
0.80.6
Banks
%
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Engagement
![Page 23: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/23.jpg)
Engagement Rate
![Page 24: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/24.jpg)
Engagement
• FNB has the highest “People talking about this” score.
• FNB only engages with 1.9% of their Fans.
• ABSA has the 2nd Highest “People talking about this score”.
• ABSA engages with 2.8% of their Fans.
• ABSA has the highest engagement rate.
![Page 25: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/25.jpg)
Insights
• Johannesburg is the most popular city in the Banking industry on Facebook.
• People aged 25 – 34 are the most popular demographic in the Banking industry on Facebook.
• On average a bank in South Africa engages with 1.7% of its Fans.
• Most Banks use Facebook as a promotional tool and for customer service.
![Page 26: South African Social Media Banking Industry Report](https://reader035.vdocuments.us/reader035/viewer/2022062216/55d5657dbb61eb523a8b4632/html5/thumbnails/26.jpg)
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