South African Social Media Banking Industry Report

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Post on 20-Aug-2015

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<ol><li> 1. Social Media Audit Industry Report - Banks </li><li> 2. Introduction This is a Social Media audit of the Top 5 Banks in South Africa. The time frame of the data analysed is from the 9th September 9th October 2013. The Social Media Channel analysed for the audit is Facebook. The data source for the report is all from the Facebook Likes and People talking about this tab. The metrics that were analysed for this report are Fans and Engagement. </li><li> 3. Standard Bank </li><li> 4. Standard Bank </li><li> 5. Standard Bank Standard Bank reached peak performance on the 18th September because of the Ultimate Braai master content. Peak Performance </li><li> 6. Nedbank </li><li> 7. Nedbank </li><li> 8. Nedbank Nedbank reached peak performance on the 6th October because of the Zahara Phendula Tour content.Peak Performance </li><li> 9. Capitec Bank </li><li> 10. Capitec Bank </li><li> 11. Capitec Bank Capitec reached peak performance on the 26th September because of the Release of the Capitec App. Peak Performance </li><li> 12. ABSA </li><li> 13. ABSA </li><li> 14. ABSA ABSA reached peak performance on the 9th September because of the ABSA Currie Cup .Peak Performance </li><li> 15. FNB </li><li> 16. FNB </li><li> 17. FNB FNB reached peak performance on the 19th September because of the Did you know: Street Art Fact update.Peak Performance </li><li> 18. Fans </li><li> 19. Fans </li><li> 20. Fans Insights FNB is the bank with most Fans on Facebook. 84% of FNB fans are South African. 86% of ABSA fans are South African 88% of Capitec Fans are South African. 86% of Standard bank fans are South African 90% of Nedbank Fans are South African </li><li> 21. Fans InsightsThere are 9.6 million South African Facebook users This graph illustrates the % of South African Facebook users who are fans of the banks 4.5 43.93.5%3 2.5 2 1.31.50.810.60.5 0 FNBAbsaCapitecBanksStandard Bank </li><li> 22. Engagement </li><li> 23. Engagement Rate </li><li> 24. Engagement FNB has the highest People talking about this score. FNB only engages with 1.9% of their Fans. ABSA has the 2nd Highest People talking about this score. ABSA engages with 2.8% of their Fans. ABSA has the highest engagement rate. </li><li> 25. Insights Johannesburg is the most popular city in the Banking industry on Facebook. People aged 25 34 are the most popular demographic in the Banking industry on Facebook. On average a bank in South Africa engages with 1.7% of its Fans. Most Banks use Facebook as a promotional tool and for customer service. </li><li> 26. END</li></ol>