multimedia solutions social media banking examples

Social Media –

Banking Examples

June 15, 2009

MULTIMEDIA SOLUTIONS

www.mul t imediasolut ions.com

Phone – 201 .969 .0161 ext . 306

dnovak@mul t imediasolut ions.com

M U L T I M E D I A S O L U T I O N S

© MSC 2009

How Many Followers Will You Have?

• ING Direct– 3,931 Followers

• Bank of America– 2,541 Followers

• Wells Fargo – 1,536 Followers

• First American Bank– 160 Followers

• Bank of America– 1,675 fans

• ING Direct– 1,536 fans

• Wells Fargo– 874 fans

• First American Bank– 94 fans

Twitter Facebook

Phone – 201.969.0161 ext. 306Email - [email protected]

www.multimediasolutions.com


© MSC 2009

Fiserv Launches Facebook Application

• Manage your finances right from your Facebook profile, simply and securely! MyMoney is an online home banking application that interacts with a variety of financial institutions, so you can view your account balances, transfer money between accounts, review histories, and much more.

• “Our credit unions have a problem. The average age of their customer is now 47 years old and rising. If they want to attract these Generation Y consumers, they have to go where they are, and Facebook is a clear place to find them.”

http://www.facebook.com/home.php?#/apps/application.php?id=17864487712&v=info&viewas=26112699







© MSC 2009

Chase Turns To Facebook To Enroll StudentsFacebook Group Pages

• Chase runs a banner of ads throughout Facebook that invites members to join a group page--on the site--of people who want to learn about, or sign up for, Chase's new "+ 1" credit card.

• Earn points for spreading message and getting your friends to become page members.

• Points go to DVDs and other merchandise for you, while you also earn points for your universities' various organizations.

• Chase has enlisted ground forces of "student influencers" at 100 colleges around the country to help generate buzz about the +1 program and drive traffic to Chase's Facebook page.

"For us, this is an opportunity to establish a life-long brand and business relationship,"




© MSC 2009

PayPal Is On Facebook




© MSC 2009

Bank Of America Using Twitter

• “So we are entering a new territory. A place that is not familiar to many in financial services-but a place with tremendous opportunity. I look forward to the journey ahead knowing that for each and every tweet we engage in, we are looking to maintain and grow the trust you have in Bank of America.”

-Holly Hastings National Customer Experience Executive, Bank of America

http://twitter.com/BofA_help

Also On Twitter:Wells FargoING DirectFirst American Bank



http://twitter.com/BofA_help


© MSC 2009

HR Block Uses Twitter

• During tax time, there was a significant upswing of activity from Facebook applications.

• They engaged in online dialogue in twitter.

• By first monitoring keywords they were able to directly respond to members.

@adnhiggins Stacy from H&R Block here. I saw your tweet. I'd love to help out. Please DM your contact info to me.12:14 PM May 12th from TweetDeck in reply to adnhiggins

http://twitter.com/hrblock



http://twitter.com/adnhiggins

http://twitter.com/HRBlock/status/1776346233

http://www.tweetdeck.com/

http://twitter.com/adnhiggins/status/1775495021

http://twitter.com/adnhiggins/status/1775495021

http://twitter.com/hrblock


© MSC 2009

Wells Fargo Multiple Blog

One general website has links to many other blogs.– Wells Fargo-Wachovia Blog

• Wachovia merger investor information “one team twice as strong”– Guided By History

• a blogging experience that bridges events in the past and present with an outlook on the future

– The Student Loandown• your resource for financing college and managing debt

– Stagecoach Island• Interactive game where you learn how to manage money.

– Commercial Electronic Office• Get the inside scoop on what's cooking in Wells Fargo's product

areas with the CEO® blog http://blog.wellsfargo.com/index.html#GBH



http://blog.wellsfargo.com/index.html#GBH


© MSC 2009

Stagecoach Island by Wells Fargo

• Stagecoach Island is an online virtual world created by Wells Fargo. You can explore the island and its hidden secrets, connect with friends and make new ones, and at the same time learn smart money management.

• Building functionality, you can now use what you earn to buy land and start building your dream home

• Each new member will be given 5000 "shells" just enough to start a mortgage.

• You can earn virtual money by working and visiting the Learning Lounge a virtual Wells Fargo ATM and answering questions about money management.

• Building your dream home • Credit Cards• Home Loans• Getting a virtual job to earn "shells" • Flying, Motorbike racing, snowboarding

and skydiving • Bingo tournaments four nights a week • Nightly firework displays • Parties, talent shows, competitions • Shopping for new clothes • Island Quests

http://blog.wellsfargo.com/stagecoachisland/what_is_SiC.html



http://blog.wellsfargo.com/stagecoachisland/what_is_SiC.html


© MSC 2009

Fidelity Podcasts

• Free Audio & Video Content– Get Insight and Guidance Brought to you by fidelity.

• Timely Insights– On market trends, investment strategies, and personal finance.

• How it Works– Subscribe to podcasts or listen to individual episodes.

http://podcasting.fidelitylabs.com/retail/programs.php



http://podcasting.fidelitylabs.com/retail/programs.php


© MSC 2009

HSBC Business Network

• A place to share and gain valuable advice, on topics affecting you and your business, from fellow entrepreneurs. It’s open to non-HSBC customers as well.

http://network.hsbc.co.uk/index.jspa

• Gallery’s• Calendar• Forums• Member Profiles• Blogs• Photo Albums• Webinars & Videos



http://network.hsbc.co.uk/index.jspa


© MSC 2009

Royal Bank Of Canada is Everywhere

• Facebook Page http://www.facebook.com/RBCBankbook#/RBCBankbook?v=wall&viewas=0

– Wall Posts– Discussion Boards– About

• Next Great Innovator Blog http://blogs.rbc.com/innovator/

– Teams from around the world participate in the next great innovator challenge.

• Suggest an Innovative concept, product or process from another part of the world or different industry that Canadian Financial Services providers should adopt.

• Money Prizes– Blog is designed for people following or participating in challenge

• Provides advice and guidance



http://www.facebook.com/RBCBankbook#/RBCBankbook?v=wall&viewas=0

http://blogs.rbc.com/innovator/


© MSC 2009

Canada’s Largest Credit Union, Vancity Launches “Change Everything”

• This blog, is intended to spread feel good messages and videos to attract Vancity’s community, and interesting project.

• Create a list of the changes you want to make - big or small. From changing the world to changing your look

• Talk about your changes.-Your personal change blog lets you keep track of your progress, ask other community members for help and share what you’ve discovered

• Learn how to change-We've invited some of the leading experts in their fields to offer advice on making change in a wide range of areas

• Help others change.-Join a conversation about the changes your friends and neighbours are making. Or jump in and add their change to your own list by saying, "I want to change this too!".

http://www.changeeverything.ca/about



http://www.changeeverything.ca/user

http://www.changeeverything.ca/changes



http://www.changeeverything.ca/about


© MSC 2009

Slingshot by Capital OneA Social Network for Small Businesses

• Find deals from your favorite local businesses

• Keep the American dream alive by supporting your local community and keep your dollars in your local economy

• Get more of the quality and service you enjoy from unique small businesses

• Connect with new customers online and grow your customer base

• Network, share information and build a support system with other owners

• Thrive in your local community, for the benefit of everyone

For Customers For Small Business Owners

http://www.joinslingshot.com/about.aspx



http://www.joinslingshot.com/about.aspx