social media fundamentals

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This presentation shares fundamental principles that help you to successfully use any form of social media. Rather than a social media 101, it's about understanding how social media is different from traditional media.

TRANSCRIPT

Page 1: Social Media fundamentals

10 fundamentalsof social media

James Howe@communic8nhowe

Page 2: Social Media fundamentals

communicateandhowe.com @communic8nhowe

Social media is not just to wish friends happy birthday. It is a place of business—your career depends on it.

Columbia ProfessorSree Sreenivasan

Page 3: Social Media fundamentals

communicateandhowe.com @communic8nhowe

Page 4: Social Media fundamentals

communicateandhowe.com @communic8nhowe

Your

personal use informs your

professional use

#1

Page 5: Social Media fundamentals

communicateandhowe.com @communic8nhowe

Be onlinewho you are in

real lifeBut remember:

Do you want your mother to see it in the news?

#2

@communic8nhowe #socbizWR

Page 6: Social Media fundamentals

communicateandhowe.com @communic8nhowe

Social media is about

building relationshi

ps

#3

@communic8nhowe #socbizWR

Page 7: Social Media fundamentals

communicateandhowe.com @communic8nhowe

Social media is about

building communit

y

#4

@communic8nhowe #socbizWR

Page 8: Social Media fundamentals

communicateandhowe.com @communic8nhowe

Social media is a

behaviour

#5

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Page 9: Social Media fundamentals

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There’s a difference between

having an account & using it

#6

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Page 10: Social Media fundamentals

communicateandhowe.com @communic8nhowe

There are no quick wins. It’s all about the

long game.

#7

@communic8nhowe #socbizWR

Page 11: Social Media fundamentals

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Where do I find the

time?

#8

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Page 12: Social Media fundamentals

communicateandhowe.com @communic8nhowe

Choose which social mediafits best with

you & your organization

#9

@communic8nhowe #socbizWR

Page 13: Social Media fundamentals

communicateandhowe.com @communic8nhowe

Good content adds

value

#10

@communic8nhowe #socbizWR

Page 14: Social Media fundamentals

communicateandhowe.com @communic8nhowe

Be generous:Share.Reply.

Comment.

Bonus

@communic8nhowe #socbizWR

Page 15: Social Media fundamentals

communicateandhowe.com @communic8nhowe

Where can you learn more?

James Howecommunicateandhowe.com @communic8nhowe

[email protected] 519-589-9597