social media boot camp training - web marketing fundamentals
DESCRIPTION
Social Media Marketing Training Boot Camp - The Web Marketing Fundamentals. Ten things you must include in web site for optimal web marketing.TRANSCRIPT
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Web Marketing Fundamentals
Using Web Marketing to Connect, Grow and Profit
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•Direct vs. image marketing
•Extroverts and introverts
•Web marketing fundamentals
•Search Engine magic
•Social Media marketing
What We’ll Cover
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More thana Pretty FaceWeb Marketing is a balance of aesthetics AND function
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Web Responds like Direct Marketing
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Image vs Direct
IMAGE MARKETING
small impressions
lots of ‘em
DIRECT MARKETING
conversion focused
predisposed only
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Extroverts vs Introverts
How do you treat people on the Web?
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•Smart
•Incredibly Impatient
•Introverted
Web users are...Web User Are:
http://www.flickr.com/photos/45688888@N08/4191381737/sizes/z/in/photostream/
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So we know…
1. Web Marketing is not just a good looks
2. Web responds like direct marketing
3. Web Users are: Smart Impatient Introverted
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Online Marketing Success in 10 Steps
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Remember…Focus on the user
90.91% Self Focused!
Resources to look at: http://www.futurenowinc.com/wewe.htm
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1. Grab ‘em with a Headline
Your headline is the first thing your visitor sees
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What’s in it for Me?
Headline types that produce strong results:
1. Benefit headlines (also called self-interest headlines)
2. News headlines (also called press release headlines)
3. Curiosity headlines
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2. Make Your Product the Hero
Read More: http://www.schipul.com/en/art/?3
www.kolachefactory.com
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3. Calls to action
Read More: http://www.schipul.com/en/art/?4 www.pharmacytechnician.org
You gotta tell ‘em what you want ‘em do to
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4. Consistent Branding
Read More: http://www.schipul.com/en/art/?5
Visual and text branding is important. Your visitors need to know they are in the right
place.
www.bk.com
www.nike.com
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Consistent Content…
youtube.com
delicious.com
flickr.com
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5. Make it easy to contact you
Mini contact formsPhysical address
and phone numbers
Embedded ‘Contact Us’ links
Tip: List your # 5X on your home page.
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6. No surprises
Visitors should know within seconds who you are and what you can do for them
Give visitors what they expect
Use industry appropriate imagery and colors
http://www.flickr.com/photos/thevlue/5234339911/sizes/l/in/photostream/
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7. SEO is the way to go
www.schipul.com/en/sem/keywords/
Are you writing what you mean to say?
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8. Use testimonials
What do people say about you?
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9. Interact with your visitors
• Before and After shots
• Interactive videosee: (www.mybeautifulbody.com)
• Industry-specific special features
see: (www.musicovery.com)
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10. Privacy policy
Just because you’re paranoid doesn’t mean they’re not after you
= BAD
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Layla Grace Foundation1. No surprises
2. The brand is the hero
3. Consistent branding
4. Interactive elements
5. Calls to action
6. Easy to contact
7. Privacy
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Layla Grace – SM Profiles
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Let’s Talk SEOIf you build it… they still may not come.
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Search Engine Domination
Search Engine Marketing is awesome:• Clients come to you, not you to them• Cheaper and faster than traditional marketing• Easily measurable ROI
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SEO… Everywhere!
Do Your Research
Pick Your Top 5
Use them… Everywhere
Link them… Every Time
http://www.flickr.com/photos/iange/167132038/sizes/o/in/photostream/
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Content is King!
A Search Engines Product is a Good Search Return
1. Great Content1. New2. Relevant
2. Links = Reputation
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Don’t be evilOffer good relevant content
http://www.flickr.com/photos/dariuszka/372133559/sizes/z/in/photostream/
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To Re-Cap
The Web responds like Direct Marketing
Web users act like introvertsWeb Marketing fundamentals -
simple yet powerfulGoogle is your best/worst friend
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Questions
http://www.flickr.com/photos/21496790@N06/5065834411/sizes/l/in/photostream/