wild wealthy women seminar - social media marketing fundamentals for lean launch entrepreneurs...
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Social Media Marketing Fundamentals for Lean Launch Entrepreneurs
Wealthy Wild Women Angela LaGamba March 1, ▪ ▪2015
Today’s Agenda
Social Media Definition Statistics Benefits Best Practices Tactics Inspired Case Studies Events / Resources Q&A
Angela LaGamba @AngelaLaGamba [email protected]▪ ▪
Social Media Marketing What is it?
Gaining website traffic through social media sites Creating content Attracts attention & encourage sharing by users
How it’s viewed? The next big thing – a temporary fad Very few practical advantages Sharp learning curves
Angela LaGamba @AngelaLaGamba [email protected]▪ ▪
A Few Statistics (2014) Hubspot:
92% of marketers claimed that social media marketing was important for their business
80% indicating their efforts increased traffic to their websites
Social Media Examiner: 97% of marketers are currently participating in social
media However, 85% of participants aren’t sure what social
media tools are the best to use
Angela LaGamba @AngelaLaGamba [email protected]▪ ▪
Social Media Benefits Improved brand recognition
Syndicate your content Increase your visibility
Improved brand loyalty Connect with your audience
More opportunities to convert Ability to interact with new and existing customers Every positive interaction can lead to a conversion
Angela LaGamba @AngelaLaGamba [email protected]▪ ▪
Social Media Benefits Higher conversion rates
Human element – brands act like people Improve trust, credibility -> social proof
Decreased marketing costs As little as 6 hours / week of effort increased traffic
(Hubspot, 2014) Develop content and syndication strategy Facebook and Twitter advertising are affordable
Angela LaGamba @AngelaLaGamba [email protected]▪ ▪
Social Media Benefits cont’d Higher brand authority
Interaction with your customers More people talk = more valuable & authoritative you
become
Better search engine results Capture traffic through search engines with optimized
SEO: regular content updates (blog) + title tags + meta descriptions + inbound links
Social media presence also affects your rankings: legitimacy, credibility, trust
Angela LaGamba @AngelaLaGamba [email protected]▪ ▪
Social Media Best Practices Identify your business goals
What are your company’s needs? How can social media help contribute to your
company’s needs?
Set marketing objectives Specific parameters to define how and when to
achieve your goals Use S-M-A-R-T: specific, measurable, achievable,
relevant and time-bound
Angela LaGamba @AngelaLaGamba [email protected]▪ ▪
Social Media Best Practices cont’d Identify your ideal customer
What is your customer’s age, occupation, income, interests, pains, problems, obstacles, habits, likes, dislikes, motivations and objections?
What are identifiers – buzz words or mannerisms of this group?
Conduct research What social networks do your top 3 to 5 competitors use? What is their content strategy? Is it funny, promotional? How
do users respond to them?
Angela LaGamba @AngelaLaGamba [email protected]▪ ▪
Social Media Best Practices cont’d Choose channels and tactics
Be selective and focused Setup and manage 1 or 2 social network sites to start
Create your content strategy Great content marketing & solid social media conversions go
hand-in-hand 3 components:
Type of content – form (text only, images, video, etc.) and context (company voice and tone)
Time of posting – When are your fans and followers online? Frequency of posting – When do fans and followers engage
with you? Don’t over do it!
Angela LaGamba @AngelaLaGamba [email protected]▪ ▪
Social Media Tactics Social Listening:
Listen to what your audience is saying
Analyze the data to develop better customer insights
Recommended Tools: Hootsuite: Manage Twitter,
Facebook, LinkedIn, WordPress, Google+
TweetReach: Monitoring Twitter reach and implications
Social Mention: Monitors 100+ social media sites to listen to the market
Angela LaGamba @AngelaLaGamba [email protected]▪ ▪
Social Media Tactics cont’d Your Customer / Buyer Persona:
Write down your primary and secondary audience personas Add to this description as you network, grow your business and validate
Angela LaGamba @AngelaLaGamba [email protected]▪ ▪
Social Media Tactics cont’d Editorial / Content Calendar:
Plan what content you will be publishing on your social media sites Plan 4 weeks ahead, but leave room for spontaneity Use Word document or Google Docs (for sharing) Include date, topic / headline, author, owner, current status, etc.
Social Media Tactics cont’d Account Connections:
Connect your accounts on your website / blog and in-between social accounts
Shorten URL’s to share new content across channels
Recommended Tools: Bit.ly: Free URL shortener
and analytics SlideShare: Great for
uploading presentations, embedding on your social media accounts and analytics
PicMonkey: Create free photo collages
Angela LaGamba @AngelaLaGamba [email protected]▪ ▪
Social Media Tactics cont’d Engage and Connect:
Respond when users connect with you online
Be authentic and focus on quality
Facebook: Acknowledge them by name so they see the response
Twitter: Use their first name to reply to a conversation, their handle, or specific hashtag
Angela LaGamba @AngelaLaGamba [email protected]▪ ▪
Inspired Case Studies Oreo vs. Kit Kat ‘Tic Tac Toe’ Campaign
Initial response from follower on Twitter Fun and quick response from both companies on Twitter
Angela LaGamba @AngelaLaGamba [email protected]▪ ▪
Inspired Case Studies cont’d
Angela LaGamba @AngelaLaGamba [email protected]▪ ▪
Inspired Case Studies cont’d Burger King’s ‘Motel King’ Campaign
Chicken Tendercrisp burger Convince people to ‘cheat’ on the Whopper Users check into virtual Burger King Motel, use hashtag #motelBK
Angela LaGamba @AngelaLaGamba [email protected]▪ ▪
Inspired Case Studies cont’d Marks & Spencer’s
‘Eggceptional’ Campaign
British brand Heavy use of Instagram –
visual photos, quirky videos
Angela LaGamba @AngelaLaGamba [email protected]▪ ▪
Events / Resources
Events: PodCamp Toronto (February) Dx3 Canada (March) Meetup – L Think – The Power of
Digital Storytelling (March) Digifest (May) NxNw (June) WordCamp (November)
Resources: Meetup Your own network
Angela LaGamba @AngelaLaGamba [email protected]▪ ▪
Questions?Thank You!
Angela LaGamba @AngelaLaGamba [email protected]▪ ▪
Sources http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/ http://www.socialmediaexaminer.com/essential-elements-social-media-marketing-strategy/ http://www.brandwatch.com/2013/08/top-10-free-social-media-monitoring-tools/ http://contentmarketinginstitute.com/2014/11/content-marketers-checklist-editorial-calendar-essentials/ http://www.searchenginejournal.com/top-10-tools-managing-social-media-
accounts/87843/ http://www.compukol.com/blog/the-best-ways-to-connect-with-your-
audience-on-social-media/ http://mashable.com/2013/03/22/kit-kat-challenges-oreo/ http://www.forbes.com/sites/ilyapozin/2014/03/06/20-companies-you-
should-be-following-on-social-media/ http://mashable.com/2014/10/31/best-social-media-campaigns-2014/ http://www.exacttarget.com/blog/the-30-most-brilliant-social-media-
campaigns-of-2014-so-far/
Angela LaGamba @AngelaLaGamba [email protected]▪ ▪