Social Media

for

Labor

© Doug Foote 2011NOI New Media Fundamentals – February 2,

2012

And other wonderful progressive people…

WorkingAmerica.org@workingamerica

Who Am I?

Doug Foote, Social Media and Campaign Specialist, Working America (March 2011-Present)

#AGENDA Facebook

Twitter

Websites

Discussion

THE FACEBOOK

• 25% of all page views in the United States are Facebook

• 800 million users worldwide

• More than 50% of active Facebook users log in every day

• Site integration – social plugins (Like Button, Connect) are ubiquitous

Facebook Has Conquered the Internet

Are you in?

• Remember end-user experience

• “Think before you click”

• ASK.

• Variety

• Landing Page

• Clean Up Your Posts

Page Managers: Keep in Mind

• 33,907 Likes

•

65,194 Likes

• Powerful Facebook Photos

• Sharing Statuses

• Geo-Targeted Posts– Solution to “chapters” conundrum?

• Sponsored Posts, Sponsored Stories

Relatively New On Facebook

Variety + Consistency + Enagement=

Virality

Your Competition

THE TWITTER

• “It looks strange”

• “It sounds strange”

• “I don’t want to get in trouble”

• “I think it’s a fad”

Why You Are Afraid of Twitter

LOL RT @FooteSteppes Why r #rwnj’s RTing

@aflcio? #fail #wiunionChk this out RT @blucheddar What #tcot doesn’t want you 2 know http://bit.ly/rty765

TweetsRetweetTweetingHashtagBitlyKloutTweetDeckBacktweetsHootSuiteLivetweeting TweetupHootSuiteHootlet

Twitter IS Twitter IS NOT• A real time social search

engine

• A way to directly connect with customers, supporters, members, etc.

• A great way to amplify content

• Forever

• Lots of fun

• Facebook

• A communications plan

• A new media or online plan

• An excuse to be sloppy about spelling, grammar, or tone

• A replacement for high quality, compelling content

• All text has to be 140 characters or less• 140 – (RT + @yourname)

• Shortened URL (bit.ly, j.mp, is.gd)

• Hashtag (#wiunion)

• Mentions (@workingamerica)

• Retweets (RT @workingamerica)

• “I’m having a great slice of pizza!” vs.“Just got a great slice of #pizza from @Petesapizza http://bitly/gyhjkl #dc”

Anatomy of a Tweet

What was the point of this tweet?

What was the point of this tweet?

• Important Twitter anatomy lesson:Starting a tweet with a mention (@transportworker), means that the tweet will only appear for users who follow BOTH of you.

What’s a #Hashtag?

• Makes tweets searchable. Organizes Twitter into digestable, useful bits of information.

• The “#” symbol turns a word into a link to all tweets with that tag.

• Tells people what you are talking about (ie: “I can’t believe this is happening” vs. “I can’t believe this is happening #sb5”)

• “Acting” vs. “#Acting”

• Hashtags are what allow Twitter to become an enormous, real time search engine

• When a bunch of people use the same hashtag, you can have a real-time conversation about an event. Ex: #sxsw, #ows, #wiunion, #1u, #glee

What’s a #Hashtag

Offline Preparation Online Success

– Don’t say anything you don’t want the entire internet to know forever

• Don’t speak ill of our movement(s).

• Remember end-user.

Think Before You Click

Think before you click.“ ”

Don’t say anything you don’t want the entire Internet to see forever.“

”

TweetDeck (Desktop) HootSuite

(Web)Bit.ly

• Great for tracking keywords.

• Can be set up to alert you every time a term is used.

• Tweet from multiple accounts.

• Integrates both Facebook and Twitter.

• Post from multiple accounts.

• Best for multiple team members

• Timed Tweets

• Shortens links

• Shows link sources

• Great Browser Extensions

• “Trending Bits”

Tools!

• TweetDeck is my personal favorite Twitter tool.

• TweetDeck amplifies Twitter’s value as an

ENORMOUS, REAL-TIME, SOCIAL SEARCH ENGINE.

• You can manage multiple accounts, schedule posts for later, track keywords, set up alerts, and track keywords and sentiment in real time.

• Tweetdeck is available as a Desktop application (Mac and PC), mobile app, or a Chrome App.

TweetDeck

TWEETDECK

TWEETDECK

WHAT?

TWEETDECK

TWEETDECK

Wisconsin Recall News

OhioVoter Suppression News

Occupy Wall Street News

Wisconsin Recall News

OhioVoter Suppression News

Occupy Wall Street News

Working America’s Turkey Talk Project

WEBSITES

• Social Media should somehow be front and center on your website.

• Ask a friend how quickly they can find your social media links on your website.

Make Your Website Social

• Twitter.com/Goodies

Search widget

FollowButton

Tweet button

Twitter + Websites

• Facebook Social Plugins

Facebook + Websites

Recommendations

Like/Send Buttons

Like Box

Tell-A-Friend (TAF)

Tell-A-Friend (TAF)

Tell-A-Friend (TAF)

Tell-A-Friend (TAF)

Tell-A-Friend (TAF)

“What’s next?”

“What’s next?”

“What’s next?”

“What’s next?”

“What’s next?”

“What’s next?”

Content

“What’s next?”

Content

Stuff I taught you today

Think Before You Click

Remember the End-User

#Win

DISCUSSION

Thanks!

Get in touch:

Follow @FooteSteppes

Follow @Working America

Read up:

Mashable, TechPresident, AllFacebook