social media 101: fundamentals for coalitions
DESCRIPTION
For a Social Media 101 workshop at the CADCA Leadership Forum 2012, Washington, D.C. Handouts and additional workshop resources here http://bit.ly/SoMeForum2012TRANSCRIPT
Social Media 101
Getting StartedFundamentals for
LaDonna Coy, MHR, CPS, CDLACADCA Leadership Forum
Washington, DC
2
Primary Prevention Capacity building Social media communicationsVirtual Learning, Training &Interactive webinars
Clients/Partners• CARS• CSAP• CADCA Institute• Collaborative Conversations• Kansas AAPS• Kansas Prevention Network• Kansas Family Partnership• Eagle Ridge Institute • Free Spirit Publishing• Learn Resource Network• MIPH• ODMHSAS• Omega Point International• Oregon Research Institute• Paxis, Inc• PIRE• Safe & Caring Schools • Wisconsin Clearinghouse
The surest way to provoke the imagination is to seek
out environments you have no experience with.
LaDonna CoyMHR, CPS, CDLA
#Forum2012
# Hashtag
The Workshop
4
What drew you here?
Learning Objectives
• Define social media• Introduce a coalition social media
communications audit• Describe how coalitions are using
social media
Do you remember …
B.E.
We create the technology and then …
the technologycreates
us!
SocialMedia?
What is . . .
… a different way to communicate
SocialMedia
1.
Relationships
Learning
ConnectingSharing
Network
Listen
Contribute
Collaborate
Not just “push”2.
… is here to stay!
SocialMedia
3.
Whyis social mediaimportantto coalitions?
game changerSocial Media is a
What’s Changing?Expert to audiencePresentationReach Curriculum & trainingFocus on informationSearchService deliverySilos & GatekeepersCooperation > CollaborationContent managementControl
From
Expert to audience Networked expertisePresentation Interaction Reach EngageCurriculum & training Social & Informal learningFocus on information Focus on RelationshipsSearch SubscribeService delivery Community engagementSilos & Gatekeepers Open access/NetworkCooperation > Collaboration Collaboration > Collective actionContent management Community managementControl Influence
What’s Changing?To
Find things online Keep up-to-date
Nurture NetworksShare Ideas, Resources,And experiences
Coordinate & Collaborate
If you have goals to:
• Assess/gather data• Provide information • Collaborate on projects• Increase awareness/visibility • Recruit members or supporters• Extend the life of Trainings/events
Whereto begin?
PurposeClarify Your
PeopleFind Your
Listen
PlaceFind Your
PlanDevelop Your
ProcessOutline Your
PracticeRefine Your
MetricsTrack Your
The
Soci
al M
edia
Pat
h
PURPOSEClarify Your
Social Media Audit
Practice Maturity Scale
Whatdid you learn
fromthe audit?
PEOPLEFind Your
POLO!
Who are your people?
Who Affiliation email Cell/text
John Smith DOJ [email protected]
555-555-5555
Make a list …
Digital
Now for some ..
Diggin’
Website Blog FB Twitter Other
www.doj.org
www.doj.org/blog
Wood Co. DOJ
@woodcodoj
Where are your people?
RSSRSS Reader
LISTEN
Whatis beingsaid about
youonline?
Vanity Search
Your Name Here
Your Name Here
How wide to cast your net?
1
Your Name Here
2
How often?
Your Name Here
Your email address3
The Listening Template
PLACEFind Your
How do we pick our tools?
Social Media FormulaCreate Your
Where to show up online?
Website
Face-book Blog
PLANDevelop Your
What do we post about?
Website
Face-book Blog
Meetings
Trainings
Events
Conferences
Articles
ReportsStories
EditorialData
To what degree?
Who? Posts what? When? Where? Results?
Alicia Red Ribbon Week Insert date(s) Facebook [insert metrics]
Kathy RRW History Insert date(s) Blog [insert metrics]
Jake Community Event Insert date(s) YouTube [insert metrics]
Social Media Action Plan
Establish a Social Media Communications Team
PROCESSOutline Your
Social media is bigger than the message
It is the interaction …
With PEOPLEAbout your MESSAGE• And their RESPONSE• All the TIMEThrough many CHANNELS
Give ‘em something to talk aboutV interesting
Interactions …
… make media social!
Like“Friend”
FollowShare
Update
TweetDigg
Text
CommentRT
PRACTICERefine Your
Guidelines & Policies
If you make a mistake …
Apologize, genuinelyMove on.
METRICSTrack Your
Analytics
Where & Howis social media
being used By coalitions?
Collaborate on Projects
Kansas SPF SIG
Kansas Prevention NetworkQuarterly Virtual ShareFest
Recruit members/supporters
Vickie Adams Coalition Director
Circles of San Antoniohttp://www.youtube.com/watch?v=sAdkOZdU5Bc
Safe Streets CoalitionTopeka, KS
Extend the life of Trainings/Events
Hashtag: #myti2011
Find things online Keep up-to-date
Nurture NetworksShare Ideas, Resources,And experiences
Coordinate & Collaborate
game changerSocial Media is a
Remember ….
… a different way to communicate
SocialMedia is
1.
Relationships
Learning
ConnectingSharing
Network
Listen
Contribute
Collaborate
Not just about “push”2.
… is here to stay!
SocialMedia
3.
PurposeClarify Your
PeopleFind Your
Listen
PlaceFind Your
PlanDevelop Your
ProcessOutline Your
PracticeRefine Your
MetricsTrack Your
The
Soci
al M
edia
Pat
h
http://bit.ly/SoMeForum2012
Resources from Today
http://www.prevchat.com/
PrevChat
For more Information & Instructions
New!
Photo Citations• David Wilcox, Designing for a Civil Society describes network structures (creative commons) • Moth http://www.flickr.com/photos/28859335@N00/135824507 • Protest image source: http://www.flickr.com/photos/editor/4656148830/ • Garage http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/• Polo http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/• Dog http://farm1.static.flickr.com/73/180244645_b652a06295.jpg• Community Group http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg
• All other images paid via subscription from istockphoto.com or shutterstock.com
References & Resources • Netvibes at http://www.netvibes.com• Twitter at www.twitter.com • Google Alerts at http://alerts.google.com • TweetStats at www.tweetstats.com • A Coalition Social Media Communications Audit
http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc • The Social Media Periodic Table, Jason Verhoosky on the CADCA SoMe Wiki listed below• Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA• DanversCARES http://danverscares.org/• CADCA Institute Social Media Primer http://www.cadca.org/somewiki• Coalition Social Media Guidelines Sample
http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx
• Workshop Resources bundled here http://bit.ly/SoMeForum2012
This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source.
Suggested Attribution: Source: LaDonna Coy, Learning Chi, Inc. for the CADCA Leadership Forum, February, 2012, Washington, DC.