fundamentals of social media (part 1)
DESCRIPTION
A brief overview of four major social networks (Facebook, Twitter, YouTube and Flickr). Presented to the Lawrence Chamber of Commerce on February 10, 2010.TRANSCRIPT
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Fundamentals of Social MediaFebruary 10, 2010
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Quick Survey…
Do you belong to a social network like Facebook, LinkedIn, MySpace or Twitter?
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Quick Survey…
Do your friends belong to or use social networks?
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Quick Survey…
Do you use a social network for business purposes?
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Quick Survey…
Do you ever use peer reviews before making a purchase?
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Quick Survey…
Do you just not get this Twitter stuff?
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How does Social Media work?
Free or low-cost tools that allow
people to communicate
with each other.
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Multimedia tools let users tell stories
in new ways.
How does Social Media work?
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Social Media is Conversation
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Social Media lets people connect with each other based on common interests.
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Who uses it?
73% of online adults are on Facebook
51% of online adults post and share content created by themselves
19% of online adults use a status updating service
- PewInternet.org
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Why should I care?
93% of Internet users believe all companies should have a social media presence
85% of Internet users believe companies should interact with them via social media
56% of Internet users feel a stronger connection with companies that reach out to them using social media
- Cone Research
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Why should I care?
Social media is one more way you can create & maintain important relationships & networks.
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How can a small business use social media?
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Customer ServiceReal-time alerts Let businesses Publicly Address customer Service issues.
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Find New Business
Search tools help you expand your network and
identify business opportunities.
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Free Publicity
44% of Twitter users are there to find exclusive offers.
70% of Twitter users have
participated in a brand-sponsored
contest.
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Breaking down the basic tools
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• Free• Complex social network• Over 400,000,000 users world wide
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• Individuals have profiles• Highly-customizable security features
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Applications let users customize profiles and share content from other social media sites.
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Businesses set up public pages (NOT profiles) to create their communities.
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Pages do not have the same privacy restrictions available to profiles.
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To set up a page, you must have an individual profile.
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A page can have one or multiple administrators.
Administrators can edit and publish content on
the page.
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Add contact info, hours, photos, videos and blogs. Create & market events about your business.
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The Insights feature lets businesses monitor statistics about their page.
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Questions?
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Breaking down the basic tools
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• Free• most popular video site• Over 25% of all Google searches end
on YouTube
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• Channels (profiles) and avatars are customizable
• Users can subscribe to other users’ channels
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Upload as many videos (up to 10 minutes long, 2GB in size) as you want.
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Videos can be public or private.
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Videos don’t always have to look professional
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Unlike Facebook, a YouTube account can only have one admin.
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Users can track statistics on views, demographics, embeds and geography through the Insights feature.
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Integrate content by sharing videos on Facebook
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Partners and non-profits can participate in sharing programs to boost views.
Visit: www.youtube.com/partners
OR
Visit: www.youtube.com/nonprofits
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Questions?
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Breaking down the basic tools
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• Basic = Free, Pro = $60• Users upload photos & short videos
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Photos can be organized into sets.
Then anyone can share or embed the slideshow on another Web site.
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Tagging photos allows Flickr to act like Google search for pictures.
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Video uploads are limited to 90 seconds in length and two uploads per month.
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Track views for photos and
videos on each object’s home
page
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Questions?
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Breaking down the basic tools
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• Free• Part social network, part “microblog”• Customizable backgrounds and avatars
(profile pics)
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What’s a “microblog?”
Every post is limited to 140 characters… making it a tiny blog,
or “microblog.”
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You build a network by following other users.
By following users, you can see their tweets.
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When you follow a user, their Tweets appear on your home page and vice versa.
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Communicate with other users within messages by typing @[insert username].
The system alerts the user that you’ve mentioned them.
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Use the Direct Message (DM) feature to send a private message.
You can only DM someone if they are
following you.
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Users can make their accounts “private.”
This means other users can’t see your Tweets unless you give them access.
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Hashtags (#) organize Tweets by topic.
Using a hashtag lets users follow live events, find fresh info & discover new people.
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Lists let users organize the people they follow via customized categories.
Lists can be public or private.
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Desktop applications make managing Twitter easy.
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Other third-party apps let you shorten and track links; share photos and record videos.
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www.search.twitter.com
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Advanced Search
Find information based on specific words, locations, dates and users.
Live search demo
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March 9, 2010: Real Estate Workshop
www.ljworldstore.com
April 29-30: The Free State Social
www.freestatesocial.com
Discount code: “mashable”
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Questions?
Next week:
Practical examplescase studies
time management tools