social media and the job seeker dos and don'ts 11-16-15
TRANSCRIPT
Judy Parisellae: [email protected]
http://www.linkedin.com/in/judyparisella
Social Media
November 16, 2015
and the
Job SeekerDos, Don’t & Impact
211/16/2015
AGENDA
Overview of Social Media’s impact on job
seeking
Major Dos and DON’Ts
The “Must Haves”
Best Practices
TAKE AWAYSPractical Steps that can be implemented
NOW to enhance your Online Presence
Reputation Management resources
Build & Nurture a Referral Network
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Author of ‘Socialnomics’
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Social Media has redefined a generation
perhaps more than the internet itself
VIDEO LINK: https://www.youtube.com/watch?v=jottDMuLesU
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Is your social media presence hurting
your job search?
NO!* But lack of a social media presence is!
“You hear a lot about what you shouldn't post on social media*,
but employers are starting to grow weary of hiring
candidates who lack a social presence all together. “ - CIO.com 5/2015
35-percent of employers say
they are “less likely” to
interview job candidates if they
are unable to find information
about that person online.
– 2015 CareerBuilder Survey
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It’s not the Number of
Online Profiles you have…
Its whether you’re on the
RIGHT ONE(s)… professionally
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Social Recruiting
Job Seeker
Response
Jobvite 2015 Job Seeker Nation Survey
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Recruiter
Response
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Recruiter
Response
So where do you think you should be?
Profanity
Spelling/grammar
Illegal drug reference
Sexual posts
Volunteering/donations
Political affiliation
Alcohol
Guns
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Reputation Management Recruiters’ Social
Vetting Process
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SO… you need to…
Recruiter Tactics with Social Media
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What’s the Internet Say About You?
Google Yourself
Set Up a GOOGLE ALERT
www.google.com/alert
Do a DEEP Internet Dive
https://pipl.com/
Use a 3rd Party Monitoring Tool:
• SocialMention
• Hootesuite
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If LinkedIn is Where Hiring Managers are…
Then that’s where we’ll FOCUS.
96%96%
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LinkedIn Profile Strength–MATTERS
“Users with ‘All-Star’ profile strength are
40 times more likely to receive
opportunities through LinkedIn.”
Robust ‘keyword rich’ headline
A current position with description
Two more positions
Education
At least 5 skills
Include Media
Profile photo (Increase views 11x)
At least 50 connections
Keyword rich summary
Beginner
Intermediate
Expert
The Profile Strength meter is on
the right side of your profile and
gauges how robust your profile is.
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BE THE HEADLINE
The Headline is YOU
VP Business Development,
Product Strategy & Consumer
Finance
Sr. Enterprise Account Executive,
Territory Development, Tailor
Product Solutions Strategist
Marketing Team Leader, Internal &
External Communications,
Marketing Strategy, Analytics,
Collateral & Merchandising
Independent Financial Advisor,
CFP®, Portfolio Manager,
Investment Allocations Strategy
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Being Found is NOT about Your Name,
It’s about Everything Else…
99 out of the 103 views came from ‘KEYWORDS’
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LinkedIn Components to Beef Up:
PICTURE, PURL and PREFERENCE
UPDATE
PHOTO
Fit entire block
Add email Address
And/or other preferred means
of contact
Twitter account (Up to 10)
Websites (Up to 3)
Personalized URL
Do not include
your home
address
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Embrace
YOU…
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Gaze Tracking Study
Ladders commissioned ground-breaking research*
on how recruiters scan resumes: Where they look
What they look for
And how long they review
Findings: they spend Seconds reviewing a resume
*http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf
Our work experience is worth a
mere SIX SECONDS?
By all indications the numbers are similar on LinkedIn whether a
recruiter or vetting for business engagement
6
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LinkedIn Components to Beef Up:
SUMMARY
A SUMMARY is to be written in the FIRST person!Culmination of who you are TODAY. What is it that makes you so SPECIAL?
Why are you the answer to an employer/prospect/patron’s problem? This is
not a job description…
It is a brand statement --and the brand is YOU!
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Add Media when appropriate…Available on every Job in ‘Experience’
Website URL and Picture
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LinkedIn Components to Beef Up:
Skills & Endorsements
SELF MANAGE
EDIT the Order.
Delete if not applicable.
Add if something is
missing.
ASK YOURSELF:
‘Are these in my
preferred order?’
‘Is what’s included
accurate?’
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LinkedIn Components to Beef Up:
Advice for Contacting ‘Your Name Here’
Leaving this area blank
is like welcoming guests
through a locked door.
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LinkedIn Components to Beef Up:
GROUPS
Are your Groups truly
representative of the
professional space in
which you reside?
Judy’s Professional Space:• Dog, Pet
• Social Media
• SEO
• Workshops
• Speaking
• Jazz (Board Member SJSF)
• Reputation Management/Branding
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NOW WORK IT!
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Morning coffee with LinkedIn
Spend 5 minutes a day, or
about 30 minutes a week
perfecting your LinkedIn
skills.
Make a 30 day LinkedIn
Connection plan
GOAL Examples:
• 50 New connections
• 5 meetings (online or in
person) as a result of
starting a conversation on
• 3 new groups joined
• 5-6 phone calls/emails
generated from LinkedIn
• 1-2 introductions
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Keep in touch with Connections“A healthy professional life starts with healthy relationships.”
Network Activity
found on:
HOME page
and under
Connections ->
Keep in Touch
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Continue to Build a Referral Network
These folks stopped by my
profile - 2 aren’t connections.
So, I sent them a note:
Hi ‘NAME HERE’,
I noticed you viewed my
profile.
I run a Cloud Marketing firm
specializing in Search and
Social Media Marketing. I
would love to discuss how I
could help your company
generate new leads in your
target market/area.
Would you be interested in
connecting and furthering
this discussion?
Best regards,
Judy
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Continue to Build a Referral Network
Find Alumni from
Prior Employer,
College/University
you attended.
Filter by:
Year(s) attended
Industry they’re in
Geography
Where they work
How you’re connected
Where they’re skilled
Etc…
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Judy Parisellae: [email protected]
http://www.linkedin.com/in/judyparisella
978.491.7444