social fundraising for nonprofits (no audio)

Social Fundraising with givezooks!

1Tuesday, May 25, 2010

Nonprofit

Co-Workers

Family

Friends

Social Fundraising is the intersection of social networking and online fundraising.

Otherwise known as the Obama model, peer‐to‐peer fundraising or people to people fundraising, social fundraising is the evolution of online fundraising to encompass web 2.0 techniques.

Individuals are 100x more likely to give when asked by someone they know, according to a report About Microphilanthropy.

What is Social Fundraising?


givezooks! confidential 2010

The Donate Button hasn’t worked

• Online donations = online fundraising

• Why only 10% online?• Donors want choice• How do new donors find you?

• Donate buttons are static• Treats donors like a transaction

versus engaging a supporter• One-way engagement model

• ‘Hidden’ on your website• To find new donors outreach needs

to go to where people are...



So - what has worked?

• Personal Storytelling• People are moved to action by the

stories of your organization’s accomplishments

• Linking impact to action• Show how even a small donation can

have an impact

• Show Progress• Let people know the goal and how

they can help close the gap

Be specific - show impact




• Personal Storytelling• People are moved to action by the

stories of your organization’s accomplishments

• Linking impact to action• Show how even a small donation can

have an impact

• Show Progress• Let people know the goal and how

they can help close the gap

Be specific - show impact




Empowering people...

• Empower your supporters• Let them tell others why they are involved• Allow your supporters to do more than

donate -- promote, fundraise

• Expanding your donor base• Allow supporters to reach out to their

personal networks• People are 100 times more likely to give

when asked by someone they know (About MicroPhilanthropy)


Introducing givezooks!

“Big organization” style fundraising for community-based nonprofits



givezooks! - your online fundraising platform

Personalize Link Impact to Action

Empower

Campaign Grassroots

Involve

Wish List Events

Sponsors



Personalize your message with Campaigns



Link Impact to Action with Wish Lists



Empower your supporters with Grassroots



Involve your supporters with online Events



Use the web - not just your website...

Promoting your story...

Wish List Events

Sponsors

Campaign Grassroots



Collecting and analyzing donations

Wish List Events

Sponsors

Campaign Grassroots

Thank You Letter Analytics

Wire TransfersStock Transfers

Mailed DonationsPledges

Gift CardsRecurring Donations

Giving Options


How it Works


How it Works...

Create1Personal Fundraisers

Wish Lists

Campaigns

All in just hours...

Connect2Email Social web

3

Wire TransfersStock Transfers

Mailed DonationsPledges

Gift CardsRecurring Donations

Fundraise


Create1

Creating your Fundraisers


Fundraiser Information


Thank You Notes


Layout


The Finished Product


Connect2

Connecting Donors to your Fundraisers



Promotion on your websiteAdd a widget to any of your website pages

• Customize your widget• Colors• Text• Donor List• Thermometer• Animation

• Add it to your website or blog

• Create one or many for any fundraiser

• It’s always up-to-date• Give to corporate

sponsors



Promotion on your websiteAdd a widget to any of your website pages

• ‘Floats’ in view of you site visitor - even as they scroll down the page

• Link to any fundraiser

Donate Tab



Promotion via Facebook



Promotion via TwitterYour Supporters

Donors

Your Organization

If you can give up two coffee drinks - $10 - you can help us eliminate the hunger crisis in America http://bit.ly/Th79Od

If you can give up two coffee drinks - $10 - you can help us eliminate the hunger crisis in America http://bit.ly/Th79Od


http://bit.ly/Th79Od

http://bit.ly/Th79Od


Promotion via EmailFor your more traditional donors...

• Integrated with VerticalResponse• 10,000 email/month grant bundled in• Email analytics


Promotion via givezooks! local


Fundraise3

Collecting and Analyzing Donations



More choices = More Donations

Give your donors choice...

Donate to Food Bank of Santa Barbara Friendship Campaign

Non-credit card options increase average online donations

Connect to YOUR payment provider(s).

Funds flow directly to YOU.


Analyze your Fundraising Success!


Success Stories


Customer Success

Serving Nonprofits across Multiple Sectors...

$400

Average Online Donation

Bishop

Diegogarcia

High School

$27,617,055


givezooks! Success Story - Bishop Garcia Diego

$1.85M raised since 6/08 using givezooks!

Wish Lists Events GrassrootsCampaigns


givezooks! Success Story - Santa Barbara Botanic Garden

•First 15 hrs - $8000 raised

•Average donation: $142

Disaster Recovery Campaign


Pricing



Pricing

$129/mo. ($1419/yr. )

$249/mo. ($2739/yr. )

$499/mo. ($5489/yr.)


Credit Card Processing

‣If you already accept credit cards, chances are we can integrate with your existing solution

‣If you do not accept credit cards, our partner Axia offers a turnkey solution

* *

$15/month2.2% Transaction Fee (Visa & MC)3.0% Transaction Fee (AMEX)$0.30 per transaction

*

* Supports recurring donations

*


Optional Service Packs

JumpStartCampaign,Wish List

GrassrootsEvent

or&

$199one-time fee

Social Media JumpStart

$299one-time fee

$99one-time fee

Event SetupEvent



Summary

• It’s not just for the ‘big guys’ anymore....

• Impact and empowerment moves people to action

• Find new donors via new promotion channels

• Options increase the likelihood of increased donations

• Increase your capacity by tapping supporters, corporations

• It’s easy - no hardware - no software - or IT help required

• We develop the software - you develop your donor base


QuestionsAbout givezooks! Contact us

@givezooks

facebook.com/givezooks

www.givezooks.com 866-622-8817or

[email protected]


http://www.slideshare.net/givezooks/10-steps-to-nonprofit-success-on-twitter

http://www.slideshare.net/givezooks/10-steps-to-nonprofit-success-on-twitter

mailto:[email protected]

mailto:[email protected]

social fundraising for nonprofits (no audio)

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