peer to peer fundraising strategies for nonprofits
DESCRIPTION
Presented by Jori Taylor... learn about peer to peer fundraising strategies for successful events and personal/3rd party fundraising techniques.TRANSCRIPT
04/11/2023 Blackbaud Confidential 1
Presented By:
Kenneth KuhlerOnline Solutions ConsultantBlackbaud
Got Participants? Make your peer-to-peer fundraising event better than ever!
Presented By:
Jori TaylorInteractive Consultant, Go! ProgramBlackbaud
04/11/2023 Blackbaud Confidential 2
TODAY’S SPEAKER
Jori TaylorInteractive Consultant, Go! ProgramBlackbaud
04/11/2023 Blackbaud Confidential 3
• Why Peer-to-Peer?• Benchmark Data• Key Findings and Strategy Opportunities• Real World Examples• Be Prepared with Event Email Strategy
WHAT ARE WE TALKING ABOUT TODAY?
04/11/2023 Blackbaud Confidential 4
Constituent Expectations Have Changed.
04/11/2023 Blackbaud Confidential 5
Peer Solicitation Is Broadly Accepted
Peer to Peer
Social Media
Phone
Text
52%
41%
28%
22%
15%
8%
% say appropriate solicitation channel (rank ordered by very important –blue)
Did you know?TeamRaiser clients raised 70% of event funds raised by the top 30 events in 2011.
04/11/2023 Blackbaud Confidential 6
F UNDRAIS ING E MP HAS IS : MAT URE S
6
Matures
Boomers
Gen XGen Y
04/11/2023 Blackbaud Confidential 7
GE NE RAT IONAL G IV ING
30% 40% 50% 60% 70% 80% 90%$0
$100
$200
$300
$400
$500
$600
$700
$800
$900
$1,000
$1,100
$1,200
% Giving
Tota
l an
nua
l giv
ing
Boomers
Gen X
Matures
Gen Y
58% Give35.9M donors$796 yr/avg4.2 charities$35.9 B/yr
56% Give28.5M donors$341 yr/avg3.6 charities$9.7B/yr
67% Give52.2M donors$901 yr/avg5.2 charities$47.1 B/yr
79% Give30.8M donors$1066 yr/avg6.3 charities$32.7 B/yr
04/11/2023 Blackbaud Confidential 8
Peer-to-Peer Fundraising Benchmark
04/11/2023 Blackbaud Confidential 9
WHAT IS THE P2P BENCHMARK REPORT?
P2P Analysis Overview
1,275 organizations & 28,000 events
Events from Jan 1, 2010 to Dec 31, 2011
Metrics listed in Median Values
04/11/2023 Blackbaud Confidential 10
OVERALL: EVENTS ARE GROWING PARTICIPANTS
2010 – 2011 Median Change
04/11/2023 Blackbaud Confidential 11
OVERALL: EVENTS ARE GROWING ONLINE REVENUE
2010 – 2011 Median Change
04/11/2023 Blackbaud Confidential 12
Key Findings and Strategy Opportunities
04/11/2023 Blackbaud Confidential 13
KEY FINDING:PARTICIPANTS ARE MULTI-CHANNEL COMMUNICATORS
While number of emails sent were down, online fundraising was up! Participants are using truly multi-channel fundraisers.
04/11/2023 Blackbaud Confidential 14
Email Mail
Social Media Other
MULTI-CHANNEL COMMUNICATION STRATEGY
04/11/2023 Blackbaud Confidential 15
KEY FINDING: RETURNING VS. NEW PARTICIPANTS
04/11/2023 Blackbaud Confidential 16
KEY FINDING: THIRD PARTY FUNDRAISING IS HOT
Peer-to-Peer Fundraising, DIY Fundraising, Independent Fundraising Events, Marathon Fundraising, Crowdfunding, Virtual Events….
04/11/2023 Blackbaud Confidential 17
Real World Examples
04/11/2023 Blackbaud Confidential 18
MICHIGAN HUMANE SOCIETY 800% ROI
04/11/2023 Blackbaud Confidential 19
SCLERODERMA FOUNDATION
Increased online event donations from $522,000 to $807,900.
04/11/2023 Blackbaud Confidential 20
THE STARBUCKS EFFECT
#RWRDIY
04/11/2023 Blackbaud Confidential 21
NATIONAL MS SOCIETY: DIY FUNDRAISING
Raised $1.8M
in Year 1
04/11/2023 Blackbaud Confidential 22
ALZHEIMER’S ASSN:THE LONGEST DAY
In Year 1, 200 Teams
Raised $236K
04/11/2023 Blackbaud Confidential 23
Be Prepared with Event Email Strategy
04/11/2023 Blackbaud Confidential 24
1. Growth in registration
2. Growth in fundraising
3. Growth in participant retention
WHAT MAKES AN EVENT SUCCESSFUL?
04/11/2023 Blackbaud Confidential 25
OVERALL RECRUITMENT STRATEGY
04/11/2023 Blackbaud Confidential 26
IT’S ALL ABOUT SEGMENTATION
Past Team Captains
Past Individual Top Fundraisers
Past Participants
New Acquisition
04/11/2023 Blackbaud Confidential 27
THE POWER OF PERSONAL CONTENT
04/11/2023 Blackbaud Confidential 28
OVERALL COACHING STRATEGY
04/11/2023 Blackbaud Confidential 29
DON’T FORGET YOU’RE A COACH TOO
Team Captains
All Other Participants
04/11/2023 Blackbaud Confidential 30
COACHINGEMAIL TEMPLATE
Dynamic Content
Static Content
04/11/2023 Blackbaud Confidential 31
THE POWER OF DYNAMIC CONTENT
04/11/2023 Blackbaud Confidential 32
WANT M ORE ? DOW NL OAD OUR RE S E ARCH.