what successful nonprofits get right about marketing and fundraising

Kivi Leroux MillerPresident, Nonprofit Marketing Guide.com

What Successful Nonprofits Get Right About Marketing

and Fundraising. . . and Where Those Who Struggle Have Gone Astray

Slides: slideshare.net/kivilm

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A Few Lessons from

Coaching Hundreds of

Nonprofits and 6 Years of Nonprofit Communications Trends Reports.

The “defaults” for which channels and how often are clear.

However, these defaults usually produce “good” but not necessarily “great” results.

2016 Nonprofit Communications

Trends Report npmg.us/2016

Producing great communications results is about much more than tactics.

What do you think happens in nonprofits when these problems aren’t handled well?

How should Communications Directors respond?

#CALMnotBUSY

Always Be

CALMCollaborative, Agile,

Logical, and Methodical

not BUSYBogus, Unrealistic,

Sidestepping, and Yoked

How should Executive Directors respond?

The 4 Ds of

Effectively Managing

Communications Teams

• DEDICATE your time (including your own) and real resources.

• DEFINE the work.

• DELEGATE the work, including decisions.

• DISCUSS the work often.

DISCUSS

DELEGATE

DEFINE

DEDICATE

COLLABORTIVE . . . . . .

AGILE . . . . . . . . . . . .

LOGICAL . . . . . . . . . . . .

METHODICAL . . . . . .

DEDICATE . . . . . . .

DEFINE . . . . . . . . . . . .

DELEGATE . . . . . . . . . . . . . .

DISCUSS . . . . . .

METHODICAL

LOGICAL

AGILE

COLLABORTIVE

To help a Communications

Director be more

Methodical, an

Executive Director should

Dedicate both time and

resources to the work.

Dedicate both your time and

resources to the work.

•Dedicate real staff time – including your own

– as well as a real budget.

•Put the communications director on the

senior management team.

•Dedicate time to creative thinking.

•Dedicate yourself to understanding the

basics.


Director be more

Logical, an

Executive Director should

Define the work.

Focus on the People Who Lean Your Way

WHO are we

communicating with?

WHAT is our

message to them?

Motivate Them toward a Clear Call to Action

WHEN and

WHERE do we

deliver that message to those people?

Share the Same Message in Multiple Channels, Many Times

Define the work.

•Define the strategy. Say YES to a few key

approaches, and NO to everything else.

•Define the priorities. Fight for important

over urgent.

•Define and limit the scope of the job.


Director be more

Agile, an Executive Director

should Delegate the work,

including decisions.

Communications directors herd cats.

All. Day. Long.

Don’t be another cat.

Delegate the work, including

decisions.

•Empower staff to make and implement

decisions.

•Minimize the hoops you make staff jump

through.

•Allow staff to invest in professional

development, then listen.

•Delegate control over their own schedules.


Director be more

Collaborative,

an Executive Director should

Discuss the work often.

Editorial Meetings

Quarterly – 3-6 Month Big Picture

Monthly – Editorial Calendar

Weekly – Timely Adjustments

Discuss the work often.

•Participate in regularly scheduled editorial

meetings.

•Openly discuss ways to improve internal

communications.

•Make time for check-in discussions as

campaigns are developed.

What insights

have you

gained today?

Kivi Leroux MillerPresident, Nonprofit Marketing Guide.com

Let’s stay in touch!

@[email protected]

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what successful nonprofits get right about marketing and fundraising

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