crowdfunding: a strategic fundraising plan for nonprofits
DESCRIPTION
Crowdfunding is a great way to fundraise for your nonprofit. A successful fundraising campaign is one that has a marketing plan and prepared content that helps tell your story. This presentation is an outline of some of the best practices for crowdfunding. This fundraising blueprint will help you successfully raise money for your nonprofit. You can learn more about crowdfunding, social media strategy and grant writing on my website at: http://nonprofitally.com/ If you would like to view the live presentation (video) just visit the Nonprofit Ally YouTube page at: http://www.youtube.com/watch?v=cmTJL3Mf5iU. I hope this was helpful. SteveTRANSCRIPT
Preparing to LAUNCH your CROWDFUNDING Campaign
A STRATEGIC PLAN FOR NONPROFITSCROWDFUNDING
Presented by: Steve Vick
PEER TO PEER TO PEER TO PEER
Connect EVERYTHING to
EVERYTHING
Social Causes; 30
BusinessEn-trepreneur,
16.9Filming & Arts; 11.9
Music & Recording;
7.5
Energy & Envi-
ronment; 5.9
Other; 28
MOST ACTIVE CATEGORIES (% of whole)
Crowdfunding can be USED FOR ANY project: your dog’ssurgery, your start up business, your NONPROFIT fundraiser,your latest album, RELIEF EFFORTS, product development, etc.
ESTIMATE NUMBER OFCROWDFUNDING PLATFORMS
WORLDWIDE
283[2010]
434[2011]
536[2012]
FUNDS RAISED WORLDWIDE BILLIONS $
2011 2012 2013
$1.5$2.7
$5.1
Crowdfunding raised $5.1 BILLION WORLDWIDE in 2013.
$
Elements of a
CAMPAIGNPage
ELEMENTS OF A CAMPAIGN PAGE
Campaigns withPERSONAL VIDEO
raise more than
105% MORE
than those that don’t
Visitors are
22% MORE LIKELYto donate to
campaigns that have
RAISED 40%of their goal
$
ELEMENTS OF A CAMPAIGN PAGE
Deadlines create
URGENCYand helpincrease
% FUNDED
Face
book
Twitter0
10
20
30
40
50
60
SHARING TOOLS(conversion rate %)
ELEMENTS OF A CAMPAIGN PAGE
TELL YOURSTORY
Campaignswith an average
word count between
300-500WORDS
raise the mostmoney
Explain
WHOWHATWHY
Use pictures of people, children,
pets and projects
ELEMENTS OF A CAMPAIGN PAGE
REGULARUPDATES
Reward based funding
GREW 524%43%
of crowdfundingcampaigns offer rewards
Campaignswith regular
updates raise
126%more than those
with
NO UPDATES
Preparing to LAUNCH
KickStarter IndieGoGo
Fundly Fundrazr
GoFundMe CrowdRise
PICK A PLATFORM
PICK A PLATFORM
Pick a Platform
Fees7-15%
Social Media
Multi-media
Type of Funding
All or Nothing
You Keep it All
NOT all platformsfund All projects.!
IDENTIFY WHAT & WHY
People are more likely to donate WHEN THEY KNOW WHATyou are going to SPEND THE MONEY on and WHY YOU NEED IT
MEALS
WHAT ARE YOUR GOALS
$Average successful campaigns raise $7,000 and last about 9 WEEKS
WHAT ARE YOUR GOALS
KICKSTARTER BioLite Camp Stove Goal: $45,000 Raised: $514,862
GOFUNDME Willadsen Family Fire Goal: $5,000 Raised: $102,384
FUNDLY The Wounded Foundation Goal: $10,000 Raised: $31,543
INDIEGOGO VoCore: Coin-sized Computer Goal: $6,000 Raised: $49.491
CROWDRISE Catholic Charities of Boston Goal: $21,250 Raised: $42,004
of thosethat reachtheir goal
RAISED MOREthan their target78%
WHAT ARE YOUR GOALS
$0
$0 $10,000
$28,000
weeks left. Who doYOU DONATE to?2
[amount raised $8,100]
[amount raised $8,100]
A
B
WHO IS ON YOUR TEAM
Campaigns with teams RAISE 38% MORE than solo campaigns!
+38%
WHAT IS YOUR BUDGET
WHAT IS YOUR BUDGET
WHO IS ON YOUR TEAM
WHAT ARE YOUR GOALS
IDENTIFY WHAT & WHY
PICK A PLATFORM
Preparing to LAUNCH[REVIEW]
Make a PLAN
PREPARE YOUR CONTENT
Your Story[300-500 words]
Donation Letter
Thank You
Letter
Video
Photos
Milestones
CREATEas much content
PRIOR TO LAUNCH
DETERMINE YOUR MILESTONES
Keep your SUPPORTERS & followers up to date. Create MILESTONE CONTENT announcements PRIOR TO LAUNCH.
300 $10K
PERKS AND REWARDS
Reward Donation Equity Lending0
100
200
300
400
500
600GrowthIndustry Share
w/ $50Donation
CREATEphotographs, descriptions
and donation levelsFOR EACH REWARD
PRESS RELEASES
Reached Milestone
Reached Milestone
Launch
Each release should TELL A STORY that builds on previous release.The story is not the fundraiser, the STORY IS THE REASON for
the fundraiser.
Most news agencyWRITE ABOUTSUCCESS
The more you raise the more media coverage.
Your campaign is anAWARENESS
tool as well as a
FUNDRAISER
MAKE A SCHEDULE
Day 10: Update FacebookDay 11: Add new RewardDay 12: Post a Thank You/Update
Campaigns with DAY–TO-DAY marketing plans
RAISE 180% MORE!
180%
MAKE A SCHEDULE
PRESS RELEASES
PERKS AND REWARDS
DETERMINE YOUR MILESTONES
PREPARE YOUR CONTENT
Make a PLAN[REVIEW]
LAUNCH
START AND FINISH WITH MOMENTUM
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9
0
2
4
6
8
10
12
14
16
of fundsraised
will come65% during theFIRST & LASTweeks of the campaign$
%Raised
START WITH YOUR INNER CIRCLE
The Rest
FriendsFamily
Coworkers
Funds0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Raise your FIRST 30% quick. People SUPPORT SUCCESS.
LAUNCH IN A DAY
EMAILEVERYBODY
1000’s of people[inner circle first]
ANNOUNCEkick off on all
SOCIAL MEDIAPLATFORMS
CALL YOUR mailing list
[use a script]
Throw a launchparty toBUILD
MOMENTUM and enthusiasm
START/FINISH WITH MOMENTUM
LAUNCH IN A DAY
START WITH YOUR INNER CIRCLE
LAUNCH[REVIEW]
MAINTAIN the campaign
BE EVERYWHERE
Social Media
Phone Call
PostersLetters
Press Releases
Newspaper ads
CONTINUED THANKS
EASYTHANK YOU
Tips
Say THANKS 3X more that you appeal for
donations
Make every thankPERSONAL
Show donors howTHEY HELPED
Thank you
Heather
Many crowdfundingplatforms have
AUTOTHANK YOUemails and social
media post
UPDATE, UPDATE, UPDATE
Add NEW VIDEO AND PHOTS as the campaign progresses. A “thank you, things are going awesome” video halfway through the campaign can help KEEP MOMENTUM.
UPDATEYour CAMPAIGN PAGE blog with milestones,new rewards, press coverage links, etc.
Use SOCIAL MEDIA as a STORYTELLINGapplication. Ask for donations only ONCE OUTOF EVERY 10 POST – tops.UPDATE
UPDATE
MAINTAIN the campaign
BE EVERYWHERE
CONTINUED THANKS
UPDATE, UPDATE, UPDATE
[REVIEW]
MOST IMPORTANT
AND MOST IMPORTANTLY
AND MOST IMPORTANTLY
PLANYOUR WORK
WORKYOUR PLAN
Day One: Launch
Day Two: Post
about Rewards
Day Three:
Picture of
Volunteers
AND MOST IMPORTANTLY
RESOURCES
Crowdfunding Trends and StatisticsStatista.com/crowdfundingVisual.ly/crowdfundingBethkanter.org/crowdfunding-infoDr4ward/crowdfunding-platforms