the state of online engagement - online fundraising and marketing for nonprofits
DESCRIPTION
The State of Online Engagement explores media and giving habits of four different generations while also shedding light on how technology and communications are evolving. Gain valuable insights into connecting with your nonprofit supporters and engaging with them in meaningful ways that drive action. by franswaa | BlackbaudTRANSCRIPT
The State of Online Engagement Social, mobile, email and online giving h#p://www.blackbaud.com/nextgen
Gen Y and Gen X are the Future
Not Big Givers (31%)
Growth Opportunity
h#p://www.npengage.com/online-‐fundraising/nonprofit-‐online-‐markeBng-‐benchmarks/
World Wide Web 47% / 40% gave through the world wide web.
But you’ve got to get people there…
• Search Engine OpBmizaBon
• Social sharing (G+, Authorship, etc)
• Google Adwords ($10k grant)
• RetargeBng (*Facebook)
• And much more (social ads, display, etc)
Email SCll King
h#p://markeBngland.com/wp-‐content/ml-‐loads/2012/01/infographic_abs_final.png
h#ps://www.blackbaud.com/nonprofit-‐resources/onlinemarkeBngstudy
The Welcome Series …
55% of Gen Y follow chariBes on social media; with 29% saying that social media is an extremely important way to stay in touch.
Socially Connected
Mobile, mobile, mobile… 98% / 86% use a mobile as their only phone and 62% / 47% would give a donaBon to a nonprofit on a mobile device.
Recurring Giving 21% of Boomers give monthly.
Fundraising on behalf of… 43% / 46% have fundraised on behalf of a nonprofit.
Results MaJer …
h#p://www.blackbaud.com/nextgen h#p://www.blackbaud.com/nextgengraphic