social fundraising for schools (no audio)

Social Fundraising for Schools

1Tuesday, May 25, 2010

Nonprofit

Co-Workers

Family

Friends

Social Fundraising is the intersection of social networking and online fundraising.

Otherwise known as the Obama model, peer‐to‐peer fundraising or people to people fundraising, social fundraising is the evolution of online fundraising to encompass web 2.0 techniques.

Individuals are 100x more likely to give when asked by someone they know, according to a report About Microphilanthropy.

What is Social Fundraising?


givezooks! confidential 2010

The Donate Button hasn’t worked

• Online donations = online fundraising

• Why only 10% online?• Donors want choice• How do new donors find you?

• Donate buttons are static• Treats donors like a transaction

versus engaging a supporter• One-way engagement model

• ‘Hidden’ on your website• To find new donors outreach needs

to go to where people are...



So - what has worked?

• Personal Storytelling• People are moved to action by the

stories of your organization’s accomplishments

• Linking impact to action• Show how even a small donation can

have an impact

• Show Progress• Let people know the goal and how

they can help close the gap

Be specific - show impact




• Personal Storytelling• People are moved to action by the

stories of your organization’s accomplishments

• Linking impact to action• Show how even a small donation can

have an impact

• Show Progress• Let people know the goal and how

they can help close the gap

Be specific - show impact




Empowering people...

• Empower your supporters• Let them tell others why they are involved• Allow your supporters to do more than

donate -- promote, fundraise

• Expanding your donor base• Allow supporters to reach out to their

personal networks• People are 100 times more likely to give

when asked by someone they know (About MicroPhilanthropy)


Introducing givezooks!

“Big organization” style fundraising for Schools



givezooks! - your online fundraising platform

Personalize Link Impact to Action

Empower

Campaign Grassroots

Involve

Wish List Events

Sponsors



Personalize your message with Campaigns



Link Impact to Action with Wish Lists



Empower your supporters with Grassroots



Involve your supporters with online Events



Use the web - not just your website...

Promoting your story...

Wish List Events

Sponsors

Campaign Grassroots



Collecting and analyzing donations

Wish List Events

Sponsors

Campaign Grassroots

Thank You Letter Analytics

Wire TransfersStock Transfers

Mailed DonationsPledges

Gift CardsRecurring Donations

Giving Options


How it Works


How it Works...

Create1Personal Fundraisers

Wish Lists

Campaigns

All in just hours...

Connect2Email Social web

3

Wire TransfersStock Transfers

Mailed DonationsPledges

Gift CardsRecurring Donations

Fundraise


Create1

Creating your Fundraisers


Fundraiser Information


Thank You Notes


Layout


The Finished Product


Connect2

Connecting Donors to your Fundraisers



Promotion on your websiteAdd a widget to any of your website pages

• Customize your widget• Colors• Text• Donor List• Thermometer• Animation

• Add it to your website or blog

• Create one or many for any fundraiser

• It’s always up-to-date• Give to corporate

sponsors



Promotion on your websiteAdd a widget to any of your website pages

• ‘Floats’ in view of you site visitor - even as they scroll down the page

• Link to any fundraiser

Donate Tab



Promotion via Facebook



Promotion via TwitterYour Supporters

YourDonors

Your Organization



Promotion via EmailFor your more traditional donors...

• Integrated with VerticalResponse• 10,000 email/month grant bundled in• Email analytics


Promotion via givezooks! local


Fundraise3

Collecting and Analyzing Donations



More choices = More Donations

Give your donors choice...

Non-credit card options increase average online donations

Connect to YOUR payment provider(s).

Funds flow directly to YOU.


Analyze your Fundraising Success!


Success Stories


Customer Success

Serving Public and Private Schools...

$400

Average Online Donation

$27,617,055


givezooks! Case Study - Marymount

Annual Fund 2008-2009•Goal: $265,000•Total Raised: $325,000

Marymount is a K-8 co-educational day school. Founded in 1938, Marymount has been raising funds for the past 70 years and has relied heavily on fundraising since becoming an independent school in 1972.

Marymount’s 2007 Annual Fund was so successful utilizing givezooks! that they used it again for their 2008 and 2009 Annual Funds.

“Marymount’s 2007-2008 Annual Fund was a huge success...I am certain that the campaign wouldn’t have been the huge success it was without the support of the givezooks! team, their software application, and their customer support. With givezooks! help, the Annual Fund raised $350,000, exceeding our goal of $265,000. ” -Andrea McFarlingDirector of Development

Marymount of Santa Barbara

Annual Fund 2009-2010•Goal: $265,000•Total Raised: $214,255 (to date)


Pricing



Pricing

$129/mo. ($1419/yr. )

$249/mo. ($2739/yr. )

$499/mo. ($5489/yr.)


Credit Card Processing

‣If you already accept credit cards, chances are we can integrate with your existing solution

‣If you do not accept credit cards, our partner Axia offers a turnkey solution

* *

$15/month2.2% Transaction Fee (Visa & MC)3.0% Transaction Fee (AMEX)$0.30 per transaction

*

* Supports recurring donations

*


Optional Service Packs

JumpStartCampaign,Wish List

GrassrootsEvent

or&

$199one-time fee

Social Media JumpStart

$299one-time fee

$99one-time fee

Event SetupEvent



Summary

• It’s not just for the ‘big guys’ anymore....

• Impact and empowerment moves people to action

• Find new donors via new promotion channels

• Options increase the likelihood of increased donations

• Increase your capacity by tapping supporters, corporations

• It’s easy - no hardware - no software - or IT help required

• We develop the software - you develop your donor base


QuestionsAbout givezooks! Contact us

@givezooks

facebook.com/givezooks

www.givezooks.com 866-622-8817or

[email protected]


http://www.slideshare.net/givezooks/10-steps-to-nonprofit-success-on-twitter

http://www.slideshare.net/givezooks/10-steps-to-nonprofit-success-on-twitter

mailto:[email protected]

mailto:[email protected]

social fundraising for schools (no audio)

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