social engagement: how consumerbell evolved social engagement
DESCRIPTION
A presentation on how ConsumerBell evolved social engagement for its sites and products from 2010-2012. Case examples include: - bad twitter widgets - ways to share - blogging widgets - marketing channels - improving experience - mobile Presentation given to invite-only group "800 Birds" in Palo Alto, CA July 2012.TRANSCRIPT
![Page 1: Social Engagement: How ConsumerBell Evolved Social Engagement](https://reader034.vdocuments.us/reader034/viewer/2022042714/54b47d754a795966028b45d2/html5/thumbnails/1.jpg)
CONNECTING COMPANIES AND CONSUMERS DURING RECALLS
![Page 2: Social Engagement: How ConsumerBell Evolved Social Engagement](https://reader034.vdocuments.us/reader034/viewer/2022042714/54b47d754a795966028b45d2/html5/thumbnails/2.jpg)
Social Engagement and Recalls
Mission and Statement Mission and Vision
THE BIG QUESTION
Consumers and Users Step One: Get Consumers
Getting Fancy
Step Two: Social
Search By Category
Sharing Not Always Caring
Objectives The Goals / Marketplace
Experience Redemptions
Easy Forms
FUTURE Mom bloggers / Video Content
Notifications
Making Safety Easier
![Page 3: Social Engagement: How ConsumerBell Evolved Social Engagement](https://reader034.vdocuments.us/reader034/viewer/2022042714/54b47d754a795966028b45d2/html5/thumbnails/3.jpg)
Mission Statement
Making Safety Easier
Make product recalls easy and accessible for companies and consumers
![Page 4: Social Engagement: How ConsumerBell Evolved Social Engagement](https://reader034.vdocuments.us/reader034/viewer/2022042714/54b47d754a795966028b45d2/html5/thumbnails/4.jpg)
Question
Making Safety Easier
How do we make recalls
SEXY?
![Page 5: Social Engagement: How ConsumerBell Evolved Social Engagement](https://reader034.vdocuments.us/reader034/viewer/2022042714/54b47d754a795966028b45d2/html5/thumbnails/5.jpg)
Step One: Get Consumers
Making Safety Easier
We setup a generic contact page to get users to submit info
![Page 6: Social Engagement: How ConsumerBell Evolved Social Engagement](https://reader034.vdocuments.us/reader034/viewer/2022042714/54b47d754a795966028b45d2/html5/thumbnails/6.jpg)
Getting Fancy
Making Safety Easier
The fancier our page the lower the conversions.
“You guys work
for Chase!” --crazy consumer
![Page 7: Social Engagement: How ConsumerBell Evolved Social Engagement](https://reader034.vdocuments.us/reader034/viewer/2022042714/54b47d754a795966028b45d2/html5/thumbnails/7.jpg)
Step Two: Social?
Making Safety Easier
Blogging is fun!!
![Page 8: Social Engagement: How ConsumerBell Evolved Social Engagement](https://reader034.vdocuments.us/reader034/viewer/2022042714/54b47d754a795966028b45d2/html5/thumbnails/8.jpg)
Searching by Category
Making Safety Easier
January 2011
![Page 9: Social Engagement: How ConsumerBell Evolved Social Engagement](https://reader034.vdocuments.us/reader034/viewer/2022042714/54b47d754a795966028b45d2/html5/thumbnails/9.jpg)
Sharing Not Always Caring
Making Safety Easier
Not all tweet and share buttons are alike
![Page 10: Social Engagement: How ConsumerBell Evolved Social Engagement](https://reader034.vdocuments.us/reader034/viewer/2022042714/54b47d754a795966028b45d2/html5/thumbnails/10.jpg)
The Goals
Making Safety Easier
1) Notify Consumers
2) Offer a better
Experience
![Page 11: Social Engagement: How ConsumerBell Evolved Social Engagement](https://reader034.vdocuments.us/reader034/viewer/2022042714/54b47d754a795966028b45d2/html5/thumbnails/11.jpg)
The Marketplace
Making Safety Easier
![Page 12: Social Engagement: How ConsumerBell Evolved Social Engagement](https://reader034.vdocuments.us/reader034/viewer/2022042714/54b47d754a795966028b45d2/html5/thumbnails/12.jpg)
The Experience: Redemptions
Making Safety Easier
![Page 13: Social Engagement: How ConsumerBell Evolved Social Engagement](https://reader034.vdocuments.us/reader034/viewer/2022042714/54b47d754a795966028b45d2/html5/thumbnails/13.jpg)
Easy Forms…
Making Safety Easier
![Page 14: Social Engagement: How ConsumerBell Evolved Social Engagement](https://reader034.vdocuments.us/reader034/viewer/2022042714/54b47d754a795966028b45d2/html5/thumbnails/14.jpg)
Mom Bloggers: Greatest Enemy
Making Safety Easier
Or powerful weapon
![Page 15: Social Engagement: How ConsumerBell Evolved Social Engagement](https://reader034.vdocuments.us/reader034/viewer/2022042714/54b47d754a795966028b45d2/html5/thumbnails/15.jpg)
Video Content:
Making Safety Easier
Roundups > Shoutouts > Personal > How To
![Page 16: Social Engagement: How ConsumerBell Evolved Social Engagement](https://reader034.vdocuments.us/reader034/viewer/2022042714/54b47d754a795966028b45d2/html5/thumbnails/16.jpg)
Video Social
Making Safety Easier
Eventually users make them for you:
![Page 17: Social Engagement: How ConsumerBell Evolved Social Engagement](https://reader034.vdocuments.us/reader034/viewer/2022042714/54b47d754a795966028b45d2/html5/thumbnails/17.jpg)
How Do We Notify?
Making Safety Easier
Blog
Tumblr
Email Campaigns
News Widget “MakingSafetyEasier”
![Page 18: Social Engagement: How ConsumerBell Evolved Social Engagement](https://reader034.vdocuments.us/reader034/viewer/2022042714/54b47d754a795966028b45d2/html5/thumbnails/18.jpg)
Better Experience
Making Safety Easier
Integrations
Mashups
Mobile and Video
Affiliates and partners
Updating an Industry
![Page 19: Social Engagement: How ConsumerBell Evolved Social Engagement](https://reader034.vdocuments.us/reader034/viewer/2022042714/54b47d754a795966028b45d2/html5/thumbnails/19.jpg)
Balancing Act
Making Safety Easier