social media & civic engagement

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Civic Engagement and Online Social Networking Campus Compact May 19, 2010 Presenters: Vilay Senthep, Massachusetts Campus Compact

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This presentation was given as a Campus Compact webinar in May 19, 2010 by Vilay Senthep at Massachusetts Campus Compact

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Page 1: Social Media & Civic Engagement

Civic Engagement and Online Social

NetworkingCampus Compact

May 19, 2010

Presenters:Vilay Senthep, Massachusetts Campus Compact

Page 2: Social Media & Civic Engagement

Facebook? Twitter – How do you use it? Who do you

follow? Website(s) Listen to or post podcasts? Have a blog? Favorite blog to read? Use Wikis?

Self-Assessment

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Web 2.0 is a way of thinking about how knowledge is created, shared, managed, and leveraged using technology.

Web 2.0 is NOT a particular look, feel, or design.

Social media are web and mobile tools for sharing and discussing information.

What are Web 2.0 and Social Media?

Page 4: Social Media & Civic Engagement

Web 1.0 was about reading

Web 1.0 was about owning

Web 1.0 was static

Web 1.0 was about wires

Web 1.0 was about lists

Web 2.0 is about writing

Web 2.0 is about sharing

Web 2.0 is about discussion

Web 2.0 is wireless

Web 2.0 is about communities

Web 1.0 vs. Web 2.0

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Social media is a conversation between people…

Supporters Participants Audiences

Donors Thought Leaders

And guess what???

The conversation is NOT controlled…

Not organized…

Not on message…

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There are over 133 million bloggers creating 900,000 blog posts every 24-hours.

If Facebook were a country, it would be the third most populated place in the world - with more than 350 million

active users.

Wikipedia currently has more than 13 million articles in more than 260 different languages.

Social Media Use

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Since April 2009, Twitter has been receiving around 20 million unique visitors to the site each month.

Formed in 2004, Flickr now hosts more than 3.6 billion images.

Close to 20 hours of video are uploaded to YouTube every minute.

The average U.S. Internet user spent an estimated 68 hours online (both at home and at work).

Social Media Use

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Better access to technology for the average user – higher speed internet connections, faster

computers, better cell phones, etc

Millennials are known as “digital natives,” having lived with the internet all of their lives.

Young people are beginning to expect and demand others use online media to recruit,

communicate, engage, and manage knowledge.

Those who use technology will outlast those who don’t.

Why now?

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Web 2.0 and social media technologies are about connecting people information and each other so they can better create and collaborate.

This user-driven form of community development is becoming an essential driver of civic engagement.

We need to be in touch with how our constituents interact and communicate both with us and each other.

Web 2.0 and social media technologies will help strengthen and enhance traditional communication, recruitment and training strategies.

Why does it matter?

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Viral nature of Web 2.0 and social media technologies

Improved customer service

Increased storytelling

Better communication and collaboration

What am I missing out on?

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Listening is knowing what is being said online about your organization and the field.

Social Media Listening

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Beth Kanter, Beth’sBlog http://beth.typepad.com

CRAWL WALK RUN FLY

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Beth Kanter, Beth’sBlog http://beth.typepad.com

Capacity

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Who will do the listening and responding?

Response policy?

How much time will you allocate?

How will you organize listening?

Beth Kanter, Beth’sBlog http://beth.typepad.com

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Stay connected

Easily share updates

Quickly post recent

information

Promote upcoming

events

Disseminate best

practices

Share resources

Blog

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Easily broadcast important information

Create expert interviews

Share conference sessions

Encourage learner content production

Podcast

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Use as a listening

tool

Gather and share

information in your field

Distribute news and

information

Connect with Peers

Communicate with your community

Twitter

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Video on Demand

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Show people what your program is

about

Video Volunteer

Descriptions

Demonstrate skills on video

for easy referral

Video updates with news and

information

Video record workshops

and sessionsArchives

Video on Demand

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Picture and Slide Sharing

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Event support and continuation

Group discussion of shared presentations

Embedding presentations in sites and blogs

Maintain stock of training photos

Encourage member/chapter photo sharing

Picture and Slide Sharing

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Social Networking

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Nonprofit identity for communication with ‘fans’

Team and community support

Aggregation of social media applications

Information about events

Social Networking

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Social Bookmarks

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Collect, share resources

Transmit as feed to your sites and blogs

Supplement events and on-demand training

Social Bookmarks

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Wikis

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Collaborative knowledge from team

Collaborative management of resources

Create a community of practice to facilitate communication, share knowledge, and generate

effective practices

Organize, consolidate and archive processes and procedures for large planning events like Days of

Service or conferences

Wikis

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Virtual Worlds

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Virtual conferences and seminars

Resource “island” for education

Team meetings and collaboration spaces

Simulations

Virtual Worlds

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Facebook Causes

http://www.amysampleward.org/2008/12/16/my-birthday-cause-free-geek/

Birthday Cause

Example

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LOLseals Photo Caption Contest

Humane Society

3,000 submissionshelped get about 2,000 new email addresses

Example

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March of Dimes

Video Contest

Example

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Applying The Concepts

 

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WebsiteHow often is it updated?Can students find opportunities online?Can organizations post opportunities

online?

AdvertisingFacebook adsFacebook groupsOnline calendarsE-mail lists

    message boards

BlogsVideosPodcasts

Communications Plan

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Facebook

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www.twitter.com/cityyearTwitter

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www.dosomething.org/volunteer

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Service-Learning course on Urban Revitalization: Project for "Olneyville Housing Corporation"

Surveyed foreclosed/abandoned properties in Olneyville neighborhood

Criteria for prioritizing certain properties (condition, visibility, history, etc)

Classroom Example

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Web 2.0 offers:

Engaging & inviting presentation

Open & shared information

Streamlined office processes

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Challenges

•Productivity and Efficiency•Firewall, security and bandwidth issues•Confidentiality•Policies•Participation, or lack thereof•Fragmentation

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Measuring

Results

•Fewer people walking into the office or at a service fair?•Count participation in many ways - Facebook members & responses, Twitter followers, track website hits•Newsletter data

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Share responsibility

•Every staff and program contributes•Embeds Web 2.0 culture•Professional development

Save accounts and passwords

•Sustainability•Staff turnover

Follow a plan

•Consistent communications plan•Outline goals – speaking vs. listening, responding

Know school policy

•Visual rules –colors, logos, links•Overlap with other departments•Photo use

Institutionalizing Social Media

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CNCS’s Resource Center

• www.NationalService.gov/Resources

TechSoup

• www.techsoup.org

Beth's Blog: How Nonprofits Can Use Social Media

• http://beth.typepad.com

NTEN: Nonprofit Technology Network

• www.nten.org

Campus Compact

• www.compact.org

Resources

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Acknowledgements

Slides: Jason Scott, Training Officer, Corporation for National and Community Service

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Reflection