social media template: social media engagement

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Social Media Template Part Two: Social Media Engagement

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Post on 22-Apr-2015

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In this second part of the Smart Idea Lane's 5-part series on social media, we look at Social Media Engagement. * What are you currently doing? * What are the styles of posting? * What are the types of media in social? * When is the best time to post on your social media platform? * A Facebook Reach cast study * How can you start social media testing for reach, engagement and timing? For more information, specifically the first episode in this series, check out the Smart Idea Lane at ( http://smartidealane.com/social-media-template-social-media-funnels/ ).

TRANSCRIPT

Page 1: Social Media Template: Social Media Engagement

Social Media Template

Part Two: Social Media Engagement

Page 2: Social Media Template: Social Media Engagement

What will you learn?

In this step in the Social Media Template, we are going to discuss some basic actions and best practices for social media engagement.

What do you use right now? Which is your most active platform? Where is your community? And who are they?

Page 3: Social Media Template: Social Media Engagement

Styles of Engagement

These are the types of posts that will get your the most engagement with users and your community.

Page 4: Social Media Template: Social Media Engagement

Styles of Engagement

1. FUNNY

Page 5: Social Media Template: Social Media Engagement

Styles of Engagement

1. FUNNY2. NEWS / UPDATES

Page 6: Social Media Template: Social Media Engagement

Styles of Engagement

1. FUNNY2. NEWS / UPDATES3. INFORMATIVE / HOW-TO

Page 7: Social Media Template: Social Media Engagement

Styles of Engagement

1. FUNNY2. NEWS / UPDATES3. INFORMATIVE / HOW-TO4. CONTESTS / GIVEAWAYS

Page 8: Social Media Template: Social Media Engagement

Types of Media

These are the types of posts you make. These could be completely textual or use multi-media to get information across, or just to provide entertainment.

Page 9: Social Media Template: Social Media Engagement

Types of Media

1. Text

Page 10: Social Media Template: Social Media Engagement

Types of Media

1. Text2. Hashtags

Page 11: Social Media Template: Social Media Engagement

Types of Media

1. Text2. Hashtags3. Links

Page 12: Social Media Template: Social Media Engagement

Types of Media

1. Text2. Hashtags3. Links4. Images

Page 13: Social Media Template: Social Media Engagement

Types of Media

1. Text2. Hashtags3. Links4. Images5. Video

Page 14: Social Media Template: Social Media Engagement

Time to Post on Social Platforms

Timing on social media platforms is like advertising on television. With social, like in normal marketing, you are looking for the most reach, for the targeted market or community, with the most impactful message. Quality =/= Quantity

Page 15: Social Media Template: Social Media Engagement

Time to Post to Social Platforms

1. Are you already using social?

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Time to Post to Social Platforms

1. Are you already using social?If you are, when are the times your community is most active; not for looks, but for commenting, sharing, etc.? What day of the week is the most effective? How often do you participate?

Page 17: Social Media Template: Social Media Engagement

Time to Post to Social Platforms

2. If you aren’t, we need to experiment!- setup automatic posts- use Twitter, Facebook and Google+- 5 times a day, for 2 weeks, MINIMUM- gauge results, alter efforts and retest

Page 18: Social Media Template: Social Media Engagement

Steps to social testing

1. Get a Hootsuite Account (allows us to time our posts)2. Post at different times each day, but at the same times for 2 weeks- 9AM, 11AM, 1PM, 5PM and 9PM3. Use similar ‘types’ of media in your posts4. Evaluate engagement (and on Facebook, reach)5. Switch times as needed- 10AM, 12PM, 3PM, 6PM and 10PM6. Evaluate results7. Repeat

Page 19: Social Media Template: Social Media Engagement

Is testing even important?

Page 20: Social Media Template: Social Media Engagement

Is testing even important?

YES!

Page 21: Social Media Template: Social Media Engagement

Facebook Reach Case Study

Page outline prior to changes

1. Facebook page with 200+ fans2. Reach was an average <10%3. Niche is seasonal (July - February) - this means the page and theme is in ‘downtime’4. Mostly links to website was being used in the past

Page 22: Social Media Template: Social Media Engagement

Facebook Reach Case Study

What I tested...

1. Post 3-5 times a day (become active)2. Use text, links and images (become entertaining)3. Don’t link to the webpage, to other articles (become trusted)4. Review results after two weeks, and change5. Repeat over and over

Page 23: Social Media Template: Social Media Engagement

Facebook Reach Case Study

Results...

Page 24: Social Media Template: Social Media Engagement

Facebook Reach Case Study

More Results...

Page 25: Social Media Template: Social Media Engagement

Facebook Reach Case Study

What was learned…

1. My community is most active from 3PM - 11PM EST2. My community values news updates and evergreen content3. Images AND Trending Topics got the most reach4. Like/Share links, with my own opinion got the most interaction5. Starting next week, I’ll be testing late evening postings exclusively - 4PM, 6PM, 8PM, 9PM, 10PM6. Review, Re-evaluate, Repeat

Page 26: Social Media Template: Social Media Engagement

What did we discuss?

1. Styles of Engagement2. Types of Media and Postings3. Times to post4. Evaluating our best methods of getting the most reach5. How I increased reach from 10% to nearly 30% reach over 5 weeks

What will you be doing?How are you testing engagement and reach?