increasing social media engagement
DESCRIPTION
The "Increasing Social Media Engagement" was presented at Social Media Club Conference 2011 in Bahrain by Jiri Voves (@jirivoves) Head of Product, SocialbakersTRANSCRIPT
Increasing Social Media Engagement
By Jiri Voves (@jirivoves)Head of Product, Socialbakers March 20, 2012
About Socialbakers
• Prague, London, San Francisco, Munich
• 330,000 marketers across 60+ countries, every continent
• Founded in 2008 as Social Media Agency
• Team of 100 people, Launched Socialbakers platform 2009
• Facebook Preferred Developer Consultant
Used by Leaders
“We are a ‘customer developed’ company,” said Jan Rezab, who is the CEO and co-founder of Socialbakers. “Our customers kept telling us the metrics they wanted to see.”
October 31, 2011
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Build Engagement
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Socialbakers Platform
Facebook In Numbers: Steady Growth
Facebook Facts
Facebook has about 845 million users
More than 100 million Page likes happen every day
Over half of the users login every day
#1 website worldwide in terms of average time spent on site
Facebook: Not just clicking, but really making connections between users and brands
“ “Source: Facebook
Latest Trends In Social Media
AnalyticsCustomer CareContent
Most of your fans don’t come back to your Page. Most of the interactions are made in the Newsfeed
Almost no barrier between brands and users. Proper communication is a key to success
Monitoring matters. Only fully informed brand is able to do proper marketing decisions.
Engaging Content - Tips
1. Great content mix – photos, videos, albums, statuses
2. Asking for engagement – asking for likes, comments
3. Asking questions
4. Posting content which is interesting to fans
With proper content, you are able to reach beyond the actual fan!! !!
Engaging Content
Diverse Content
Engaging Content
Call to Action
Simple, Clear Messages
Have a mix of content and include photos, videos along with your status
updates and links
Pay attention to your most engaging content and replicate
Don’t be afraid to ask your fans to like or to take action
Less is more, keep messages simple, concise and clear
Best Practices For Content Strategy
Too Many Posts
Not Engaging with Fans
Confrontation
Not Following Facebook Rules
Recommend 1 – 2 posts day for brands
Not responding to questions or engaging with your fans comments
May seem obvious but rule of thumb is to not engage
negatively with fans
Facebook has rules on how you run contests, etc. Make sure you
stay within limits!
Not Using Apps or Tabs
Leveraging apps and tabs to build fun ways for fans to
engage with you
Worst Practices
Customer Care – Power to the user
1. Facebook Page: Your mission control on Facebook
2. No barriers between users and brands
3. Quick and immediate reach
4. Big potential in tab applications
5. Popular in services industry
Customer Care – Power to the user
Customer Care – Power to the user
What You Should Monitor
Community
EngagementFansSize, reach, and growth evolution
User interactions and engagement to content, People talking about
Community management, response rate, key influencers, Core Fans
CompetitionCompare all of that with competitors and know what’s happening in the industry
Analytics – Ranks & Benchmarks
Analytics – Benchmarks
What to take away
1. Facebook Page as a mission control
2. Creative content (1-2 posts a day max)
3. Engaging in conversation with fans
4. Proper Analytics
5. Other: Ads, Facebook Apps
Friend me:
(meet me first)
Link me:
(anytime)
Follow me:
(when you want)
Jiri Voves [email protected]