social media community engagement - be social

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COMMUNITY MANAGEMENT – DOING IT FOR LOVE Dan Azzopardi – Digital Communications Strategist @ Klick

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Page 1: Social Media Community Engagement - Be Social

COMMUNITY MANAGEMENT – DOING IT FOR LOVE

Dan Azzopardi – Digital Communications Strategist @ Klick

Page 2: Social Media Community Engagement - Be Social

Targeting

Standing out

Tone of voice

Timing

Testing

Interaction

Commitment

I’ll be covering:

Page 3: Social Media Community Engagement - Be Social

TARGETING

Page 4: Social Media Community Engagement - Be Social

Targeting

Page 5: Social Media Community Engagement - Be Social

Targeting

http://www.youtube.com/user/Blendtec

Page 6: Social Media Community Engagement - Be Social

STANDING OUT

Page 7: Social Media Community Engagement - Be Social

Standing out

http://www.youtube.com/watch?v=RbkS8AnqNGU

Page 8: Social Media Community Engagement - Be Social

Standing out

http://www.youtube.com/watch?v=yZRxf0lJTZk

Page 9: Social Media Community Engagement - Be Social

Standing out

http://www.youtube.com/watch?v=Lie2Hui7-Z8

Page 10: Social Media Community Engagement - Be Social

TONE OF VOICE

Page 11: Social Media Community Engagement - Be Social

Tone of voice

Page 12: Social Media Community Engagement - Be Social

TIMING

Page 13: Social Media Community Engagement - Be Social

http://www.tweriod.com/

Timing

Page 14: Social Media Community Engagement - Be Social

Timing

Page 15: Social Media Community Engagement - Be Social

TESTING

Page 16: Social Media Community Engagement - Be Social

Testing

Page 17: Social Media Community Engagement - Be Social

INTERACTION

Page 18: Social Media Community Engagement - Be Social

Interaction

Page 19: Social Media Community Engagement - Be Social

Interaction

Page 20: Social Media Community Engagement - Be Social

COMMITMENT

Page 21: Social Media Community Engagement - Be Social

Commitment

http://blog.getsatisfaction.com/2011/01/24/community-manager/

Page 22: Social Media Community Engagement - Be Social

THANKS

Dan Azzopardi - @dan_azzo

Klick Communication - @KlickPR

http://klick.com.au/