Social, Digital, Mobile in the World 2014

Download Social, Digital, Mobile in the World 2014

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Social Media, Digital, Mobile Study across the world

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  • 1.we are socialGLOBAL DIGITAL STATISTICS 2014 WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL INDICATORSWe Are Socialwearesocial.sg @wearesocialsg 1

2. COUNTRIES DETAILED IN THIS REPORT 15!4!23! 6!24!7! 14! 10!20! 16! 22!12! 13!19! 11!5! 8!21! 17!9!3! 18!2!1!1 2 3 4 5 6 7 8ARGENTINA AUSTRALIA BRAZIL CANADA CHINA FRANCE GERMANY INDIAWe Are Social9 10 11 12 13 14 15 16INDONESIA ITALY JAPAN MEXICO NIGERIA POLAND RUSSIA SAUDI ARABIA17 SINGAPORE 18 SOUTH AFRICA 19 SOUTH KOREA 20 TURKEY 21 THAILAND 22 UNITED ARAB EMIRATES 23 UNITED KINGDOM 24 UNITED STATES wearesocial.sg @wearesocialsg 2 3. PLEASE CONTACT US FOR REPORTS ON OTHER COUNTRIES & REGIONS: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SGWe Are Socialwearesocial.sg @wearesocialsg 3 4. GLOBAL OVERVIEWWe Are Socialwearesocial.sg @wearesocialsg 4 5. JAN 2014GLOBAL DATA SNAPSHOT7,095,476,81852%48%TOTAL WORLD POPULATIONURBANRURAL2,484,915,152 INTERNET USERS1,856,680,860 ACTIVE SOCIAL NETWORK USERS35% INTERNET PENETRATION26% SOCIAL NETWORKING PENETRATION6,572,950,124 MOBILE SUBSCRIBERS93% MOBILE PENETRATIONWe Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIAwearesocial.sg @wearesocialsg 5 6. JAN 2014SHARE OF GLOBAL USERS BY REGION CENTRAL & EASTERN EUROPE5%NORTH AMERICA5%6% 13%11%11%10% 8%EAST ASIA2%MIDDLE EAST3%4%3%4%4%4%5%3%SOUTH AMERICAINTERNET USERS1%1%2%6%10%8%37%30%22%18%11%9%9%6%11%4%8%6%8%16%22%SOUTHEAST ASIA SOUTH ASIA23% AFRICAPOPULATION7% CENTRAL ASIA5%CENTRAL AMERICA6%7%WESTERN EUROPE8%SOCIAL MEDIA USERSOCEANIA1%1%1%1%MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIAwearesocial.sg @wearesocialsg 6 7. JAN 2014INTERNET PENETRATION BY REGIONNORTH AMERICAWESTERN EUROPE81%!54%!78%!29%! 37%!34%!CENTRAL AMERICA47%!MIDDLE EAST18%! AFRICASOUTH AMERICAWe Are Social Sources: US Census Bureau, InternetWorldStats, CNNICCENTRAL & EASTERN EUROPE CENTRAL ASIA48%!EAST ASIA12%! SOUTH ASIA25%!SOUTHEAST ASIA63%! OCEANIAwearesocial.sg @wearesocialsg 7 8. JAN 2014 81%!INTERNET PENETRATION BY REGION 78%!63%! 54%! 48%!47%! 37%!35%!34%! 29%!25%! 18%!We Are Social Sources: US Census Bureau, InternetWorldStats, CNNICSOUTH ASIAAFRICASOUTHEAST ASIACENTRAL ASIACENTRAL AMERICAWORLD AVERAGEMIDDLE EASTSOUTH AMERICAEAST ASIACENTRAL & EASTERN EUROPEOCEANIAWESTERN EUROPENORTH AMERICA12%!wearesocial.sg @wearesocialsg 8 9. JAN 2014SOCIAL PENETRATION BY REGION BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRYNORTH AMERICAWESTERN EUROPE56%!33%!44%!5%! 24%!34%!CENTRAL AMERICA44%!MIDDLE EAST7%! AFRICASOUTH AMERICAWe Are Social Sources: US Census Bureau, Facebook, Tencent, VKontakteCENTRAL & EASTERN EUROPE CENTRAL ASIA43%!EAST ASIA7%! SOUTH ASIA26%!SOUTHEAST ASIA44%! OCEANIAwearesocial.sg @wearesocialsg 9 10. JAN 2014SOCIAL PENETRATION BY REGION BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY56%!43%! 34%!33%! 26%!26%!24%!We Are Social Sources: US Census Bureau, Facebook, Tencent, VKontakteMIDDLE EASTSOUTHEAST ASIAWORLD AVERAGECENTRAL & EASTERN EUROPECENTRAL AMERICAEAST ASIASOUTH AMERICAOCEANIAWESTERN EUROPENORTH AMERICA7%!7%!5%!CENTRAL ASIA44%!SOUTH ASIA44%!AFRICA44%!wearesocial.sg @wearesocialsg 10 11. JAN 2014ACTIVE USERS BY SOCIAL PLATFORM 1,184 MFACEBOOK 816 MQQ 632 MQZONE 400 MWHATSAPP GOOGLE+ WECHAT LINKEDIN TWITTER300 M 272 M 259 M 232 M SOCIAL NETWORKTUMBLR230 MTENCENT WEIBO220 MWe Are Social Sources: most recent user data in company press releases, correct as at January 2014MESSENGER / CHAT APPwearesocial.sg @wearesocialsg 11 12. JAN 2014MOBILE PENETRATION BY REGIONNORTH AMERICAWESTERN EUROPE101%!151%!129%! CENTRAL AMERICA124%! SOUTH AMERICAWe Are Social Sources: US Census Bureau, ITU, CIAMIDDLE EAST67%! AFRICACENTRAL ASIA90%! 112%!89%!CENTRAL & EASTERN EUROPE92%!EAST ASIA72%! SOUTH ASIA109%!SOUTHEAST ASIA94%! OCEANIAwearesocial.sg @wearesocialsg 12 13. JAN 2014MOBILE PENETRATION BY REGION151%!124%! 112%!109%! 101%!94%!93%!92%!90%!89%!We Are Social Sources: US Census Bureau, ITU, CIASOUTH ASIACENTRAL AMERICACENTRAL ASIAEAST ASIAWORLD AVERAGEOCEANIANORTH AMERICASOUTHEAST ASIAMIDDLE EASTSOUTH AMERICAWESTERN EUROPECENTRAL & EASTERN EUROPE72%!67%!AFRICA129%!wearesocial.sg @wearesocialsg 13 14. JAN 2014MOBILE BROADBAND PENETRATIONNORTH AMERICAWESTERN EUROPE72%!39%!55%! CENTRAL AMERICA23%!CENTRAL ASIA16%! 13%!8%!CENTRAL & EASTERN EUROPEMIDDLE EAST7%! AFRICASOUTH AMERICAWe Are Social Sources: US Census Bureau, International Telecommunication Union28%!EAST ASIA4%! SOUTH ASIA18%!SOUTHEAST ASIA66%! OCEANIAwearesocial.sg @wearesocialsg 14 15. JAN 2014MOBILE BROADBAND PENETRATION72%! 66%! 55%!39%! 28%! 18%!16%!13%!We Are Social Sources: US Census Bureau, International Telecommunication UnionCENTRAL AMERICAMIDDLE EASTCENTRAL ASIASOUTHEAST ASIAWORLD AVERAGESOUTH AMERICAEAST ASIACENTRAL & EASTERN EUROPEWESTERN EUROPEOCEANIANORTH AMERICA8%!7%!4%! SOUTH ASIA21%!AFRICA23%!wearesocial.sg @wearesocialsg 15 16. JAN 2014MOBILE BROADBAND SUBSCRIPTIONSNORTH AMERICAWESTERN EUROPE252M!127M!228M! CENTRAL AMERICA93M! SOUTH AMERICAWe Are Social Source: International Telecommunication UnionMIDDLE EAST83M! AFRICACENTRAL ASIA18M! 37M!15M!CENTRAL & EASTERN EUROPE444M!EAST ASIA61M! SOUTH ASIA112M!SOUTHEAST ASIA24M! OCEANIAwearesocial.sg @wearesocialsg 16 17. JAN 2014NORTH AMERICA 351,300,26682%18%TOTAL POPULATIONURBANRURAL284,093,742 INTERNET USERS197,033,60081% INTERNET PENETRATION56%ACTIVE SOCIAL NETWORK USERSSOCIAL NETWORKING PENETRATION353,899,984101%ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITUMOBILE PENETRATIONwearesocial.sg @wearesocialsg 17 18. JAN 2014CENTRAL AMERICA 195,127,17871%29%TOTAL POPULATIONURBANRURAL66,034,487 INTERNET USERS66,951,880 ACTIVE SOCIAL NETWORK USERS34% INTERNET PENETRATION34% SOCIAL NETWORKING PENETRATION173,787,140 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU89% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 18 19. JAN 2014SOUTH AMERICA 408,157,81583%17%TOTAL POPULATIONURBANRURAL193,655,950 INTERNET USERS179,145,98047% INTERNET PENETRATION44%ACTIVE SOCIAL NETWORK USERSSOCIAL NETWORKING PENETRATION508,079,743124%ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITUMOBILE PENETRATIONwearesocial.sg @wearesocialsg 19 20. JAN 2014WESTERN EUROPE 416,767,52177%23%TOTAL POPULATIONURBANRURAL326,197,681 INTERNET USERS185,034,74078% INTERNET PENETRATION44%ACTIVE SOCIAL NETWORK USERSSOCIAL NETWORKING PENETRATION538,572,700129%ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITUMOBILE PENETRATIONwearesocial.sg @wearesocialsg 20 21. JAN 2014CENTRAL & EASTERN EUROPE 323,365,91768%32%TOTAL POPULATIONURBANRURAL174,727,847 INTERNET USERS54% INTERNET PENETRATION106,440,00033%ACTIVE SOCIAL NETWORK USERSSOCIAL NETWORKING PENETRATION486,919,115151%ACTIVE MOBILE SUBSCRIPTIONSMOBILE PENETRATIONWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITUwearesocial.sg @wearesocialsg 21 22. JAN 2014MIDDLE EAST 279,192,23872%28%TOTAL POPULATIONURBANRURAL102,346,717 INTERNET USERS66,900,00037% INTERNET PENETRATION24%ACTIVE SOCIAL NETWORK USERSSOCIAL NETWORKING PENETRATION311,419,837112%ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITUMOBILE PENETRATIONwearesocial.sg @wearesocialsg 22 23. JAN 2014AFRICA1,125,664,94739%61%TOTAL POPULATIONURBANRURAL205,185,547 INTERNET USERS79,851,240 ACTIVE SOCIAL NETWORK USERS750,257,377 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU18% INTERNET PENETRATION7% SOCIAL NETWORKING PENETRATION67% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 23 24. JAN 2014CENTRAL ASIA 113,197,98738%62%TOTAL POPULATIONURBANRURAL32,444,899 INTERNET USERS5,740,000 ACTIVE SOCIAL NETWORK USERS29% INTERNET PENETRATION5% SOCIAL NETWORKING PENETRATION102,433,527 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU90% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 24 25. JAN 2014SOUTH ASIA1,630,919,28631%69%TOTAL POPULATIONURBANRURAL188,303,759 INTERNET USERS112,696,000 ACTIVE SOCIAL NETWORK USERS1,173,703,583 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook12% INTERNET PENETRATION7% SOCIAL NETWORKING PENETRATION72% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 25 26. JAN 2014EAST ASIA1,584,806,48256%44%TOTAL POPULATIONURBANRURAL756,093,363 INTERNET USERS48% INTERNET PENETRATION678,728,200 ACTIVE SOCIAL NETWORK USERS43% SOCIAL NETWORKING PENETRATION1,451,087,957 ACTIVE MOBILE SUBSCRIPTIONS92% MOBILE PENETRATIONWe Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITUwearesocial.sg @wearesocialsg 26 27. JAN 2014SOUTHEAST ASIA 630,551,58145%55%TOTAL POPULATIONURBANRURAL155,173,606 INTERNET USERS161,996,00025% INTERNET PENETRATION26%ACTIVE SOCIAL NETWORK USERSSOCIAL NETWORKING PENETRATION688,607,654109%ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITUMOBILE PENETRATIONwearesocial.sg @wearesocialsg 27 28. JAN 2014OCEANIA 36,425,60071%29%TOTAL POPULATIONURBANRURAL23,025,488 INTERNET USERS16,163,220 ACTIVE SOCIAL NETWORK USERS63% INTERNET PENETRATION44% SOCIAL NETWORKING PENETRATION34,181,507 ACTIVE MOBILE SUBSCRIPTIONSWe Are Social Sources: US Census Bureau, InternetWorldStats, Facebook, ITU94% MOBILE PENETRATIONwearesocial.sg @wearesocialsg 28 29. JAN 2014INTERNET PENETRATION BY COUNTRY53%!GERMANY86%!CANADA 80%!UK 87%! FRANCE 83%!USA65%!RUSSIA84%!ITALYSOUTH KOREAPOLAND TURKEY58%!45%!UAE 83%! 53%!38%!SAUDI ARABIA32%!MEXICONIGERIA BRAZIL84%!CHINA INDIA 12%!79%!42%! 26%!JAPANTHAILANDSINGAPORE 73%! 15%!INDONESIA49%! 41%!ARGENTINA 55%!We Are Social Sources: US Census Bureau, InternetWorldStats, CNNICSOUTH AFRICA81%!AUSTRALIAwearesocial.sg @wearesocialsg 29 30. JAN 2014 87%! 86%!INTERNET PENETRATION BY COUNTRY84%! 84%! 83%! 83%! 81%! 80%! 79%! 73%! 65%! 58%!55%!53%! 53%!49%! 45%! 44%!41%!38%!35%!32%! 26%!We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC12%!INDIAINDONESIATHAILANDNIGERIAWORLD AVERAGEMEXICOSOUTH AFRICACHINATURKEYBRAZILSAUDI ARABIARUSSIAARGENTINAITALYPOLANDSINGAPOREJAPANUSAAUSTRALIAUAEFRANCESOUTH KOREAGERMANYCANADAUK15%!wearesocial.sg @wearesocialsg 30 31. We Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC NIGERIASOUTH KOREAJAPANGERMANYFRANCEUKAUSTRALIACHINAITALYWEIGHTED AVERAGETURKEYCANADAINDIARUSSIASAUDI ARABIAPOLANDTHAILANDARGENTINAUAEUSASINGAPOREMEXICOINDONESIASOUTH AFRICABRAZIL1.0!1.0!1.7!1.6!1.5!1.5!1.4!1.4!2.1!1.9!2.0!1.9!1.9!2.0!2.6!2.4!2.5!2.5!2.4!3.0!3.1!3.0!3.2!3.5!3.5!3.4!3.8!4.1!4.2!4.5!4.5!4.7!4.8!4.9!4.9!4.9!4.9!5.0!5.0!5.1!5.2!5.2!5.2!5.3!5.4!5.5!5.6!6.1!JAN 2014TIME SPENT ON THE INTERNETAVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNETACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICEN/A!wearesocial.sg @wearesocialsg 31 32. JAN 2014SOCIAL PENETRATION BY COUNTRY VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY33%!GERMANY55%!CANADA 56%!UK 57%! FRANCE 42%!USA31%!RUSSIA35%!ITALYSOUTH KOREAPOLAND TURKEY42%!45%!UAE 80%! 28%!43%!SAUDI ARABIA6%!MEXICONIGERIA BRAZIL27%!CHINA INDIA 7%!17%!46%! 36%!JAPANTHAILANDSINGAPORE 59%! 25%!INDONESIA43%! 20%!ARGENTINA 56%!SOUTH AFRICAWe Are Social Sources: US Census Bureau, Tencent, Facebook, VKontakte57%!AUSTRALIAwearesocial.sg @wearesocialsg 32 33. JAN 2014SOCIAL PENETRATION BY COUNTRY VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRYS INTERNET USERS50%!GERMANY82%!CANADA 75%!UK 76%! FRANCE 68%!USA56%!RUSSIA74%!ITALYSOUTH KOREAPOLAND TURKEY54%!44%!UAE 81%! 51%!37%!SAUDI ARABIAN/A!MEXICONIGERIA BRAZIL74%!CHINA INDIA 12%!58%!42%! 25%!JAPANTHAILANDSINGAPORE 70%! 15%!INDONESIA48%! 40%!ARGENTINA 54%!We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11SOUTH AFRICA73%!AUSTRALIAwearesocial.sg @wearesocialsg 33 34. JAN 2014SOCIAL PENETRATION BY COUNTRY VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY80%!59%! 57%! 57%! 56%! 56%! 55%!43%! 43%! 42%! 42%! 36%! 35%!33%!31%!28%!27%! 26%! 25%! 20%!17%!We Are Social Sources: US Census Bureau, Tencent, Facebook, VKontakteJAPANSOUTH AFRICAINDONESIAWORLD AVERAGESOUTH KOREASAUDI ARABIAPOLANDRUSSIAGERMANYTHAILANDITALYFRANCEBRAZILMEXICOTURKEYCHINACANADAUSAARGENTINAUKAUSTRALIASINGAPOREUAE7%!6%!NIGERIA45%!INDIA46%!wearesocial.sg @wearesocialsg 34 35. JAN 2014 82%!SOCIAL PENETRATION BY COUNTRY VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRYS INTERNET USERS81%! 76%!75%!74%!74%!73%! 70%!68%!58%!56%!54%!54%!51%!50%!48%! 44%!42%!40%!39%!37%!25%!15%!12%!We Are Social Sources: US Census Bureau, GlobalWebIndex Wave 11NIGERIAINDIAINDONESIATHAILANDMEXICOWEIGHTED AVERAGESOUTH AFRICACHINATURKEYBRAZILRUSSIASAUDI ARABIAARGENTINAITALYPOLANDJAPANFRANCESINGAPOREAUSTRALIAGERMANYSOUTH KOREAUSAUKUAECANADAN/A!wearesocial.sg @wearesocialsg 35 36. JAN 2014TIME SPENT ON SOCIAL MEDIAAVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS4.3! 3.8!3.7! 3.3!3.1!3.0!2.9!2.8! 2.5!2.5!2.4!2.3!2.3!2.2!2.2!2.1!2.0! 1.9! 1.6!1.5!1.5!1.4! 1.0! 0.8!We Are Social Source: GlobalWebIndex Wave 11NIGERIAJAPANSOUTH KOREAGERMANYFRANCECHINAPOLANDUKWEIGHTED AVERAGEAUSTRALIASINGAPORERUSSIAUSACANADAINDIAITALYTURKEYSAUDI ARABIAINDONESIASOUTH AFRICABRAZILUAETHAILANDMEXICOARGENTINAN/A!wearesocial.sg @wearesocialsg 36 37. JAN 2014MOBILE PENETRATION BY COUNTRY184%!GERMANY76%!CANADA 103%!UK 130%! FRANCE 109%!USA132%!RUSSIA133%!ITALYSOUTH KOREAPOLAND TURKEY158%!84%!UAE 252%!INDIA197%!87%!SAUDI ARABIA65%!MEXICONIGERIA110%!CHINA73%!109%!89%! 125%!JAPANTHAILANDSINGAPORE 148%!BRAZIL112%!INDONESIA134%! 141%!ARGENTINA 138%!SOUTH AFRICAWe Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA110%!AUSTRALIAwearesocial.sg @wearesocialsg 37 38. 134%! 133%! 132%! 130%!BRAZIL GERMANY POLAND UKWe Are Social Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA110%! 109%! 109%!SOUTH KOREA FRANCE JAPAN93%!NIGERIA65%!73%!TURKEYINDIA84%!MEXICO76%!87%!CHINACANADA89%!WORLD AVERAGE103%!110%!AUSTRALIAUSA112%!INDONESIA125%!138%!ARGENTINATHAILAND141%!148%!158%!SOUTH AFRICASINGAPOREITALYRUSSIASAUDI ARABIAUAE184%!197%!252%!JAN 2014MOBILE PENETRATION BY COUNTRYwearesocial.sg @wearesocialsg 38 39. INDIVIDUAL COUNTRY SNAPSHOTSWe Are Socialwearesocial.sg @wearesocialsg 39 40. ARGENTINAWe Are Socialwearesocial.sg @wearesocialsg 40 41. ARGENTINA: DATA SNAPSHOT 42,610,98193%7%!JAN 2014TOTAL POPULATIONURBANRURAL23,543,412 INTERNET USERS24,000,000 ACTIVE FACEBOOK USERS55% INTERNET PENETRATION56% FACEBOOK PENETRATION58,599,390 AC...