Mobile = social = digital

Why smartphones are key to building your donor base

and engaging your supporters

presented by Nick Allen

Pergunta

“Hoje nao, querido, prefiro o meu Samsung”

90% keep their phone within 1M at all times

What do you do with your smartphone?

• WhatsApp• Facebook• Twitter• Email• Instagram?• Tinder or Grindr?• Maps• Banking

Nao vivo sem meu celular

social =mobile = digital

Credibility: press 65%, social media 63%

Most popular

• Facebook• WhatsApp, FB Messenger• Instagram• YouTube• Gmail• Banco do Brasil

They are all apps

• 80% mobile is on apps• How do NGOs make apps work?

DoSomething.org – 3 million mobile numbers

UNICEF Spain: SMS -> TMK

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