Social, Digital and Mobile World - January 2014

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  • wearesocial.sg @wearesocialsg 1 We Are Social

    GLOBAL DIGITAL STATISTICS 2014

    WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL INDICATORS

    we are social

  • wearesocial.sg @wearesocialsg 2 We Are Social

    COUNTRIES DETAILED IN THIS REPORT

    1 ARGENTINA 2 AUSTRALIA 3 BRAZIL 4 CANADA 5 CHINA 6 FRANCE 7 GERMANY 8 INDIA

    9 INDONESIA 10 ITALY 11 JAPAN 12 MEXICO 13 NIGERIA 14 POLAND 15 RUSSIA 16 SAUDI ARABIA

    17 SINGAPORE 18 SOUTH AFRICA 19 SOUTH KOREA 20 TURKEY 21 THAILAND 22 UNITED ARAB EMIRATES 23 UNITED KINGDOM 24 UNITED STATES

    21!

    9!

    5!

    4!

    10!24!

    15!

    22!

    7!19!

    12!

    20!

    8!

    13!

    1!

    16!

    23!6!

    2!

    3!

    11!

    18!

    14!

    17!

  • wearesocial.sg @wearesocialsg 3 We Are Social

    PLEASE CONTACT US FOR REPORTS ON OTHER COUNTRIES & REGIONS:

    SAYHELLO@WEARESOCIAL.SG

    @WEARESOCIALSG

    +65 6423 1051

    WEARESOCIAL.SG

  • wearesocial.sg @wearesocialsg 4 We Are Social

    GLOBAL OVERVIEW

  • wearesocial.sg @wearesocialsg 5 We Are Social

    GLOBAL DATA SNAPSHOT

    7,095,476,818

    2,484,915,152

    1,856,680,860

    6,572,950,124

    TOTAL WORLD POPULATION

    INTERNET USERS

    ACTIVE SOCIAL NETWORK USERS

    MOBILE SUBSCRIBERS

    URBAN

    INTERNET PENETRATION

    SOCIAL NETWORKING PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    52% 48%

    35%

    26%

    93%

    Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

  • wearesocial.sg @wearesocialsg 6 We Are Social

    SHARE OF GLOBAL USERS BY REGION JAN 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

    NORTH AMERICA

    5% 11%

    11% 5%

    CENTRAL AMERICA

    3% 4%

    3% 3%

    SOUTH AMERICA

    6% 10%

    8% 8%

    WESTERN EUROPE

    6% 10%

    13% 8%

    CENTRAL & EASTERN EUROPE

    5% 6%

    7% 7%

    CENTRAL ASIA

    2% 1%

    1% 2%

    EAST ASIA

    22% 37%

    30% 22%

    SOUTH ASIA

    23% 6%

    8% 18%

    MIDDLE EAST

    4% 4%

    4% 5%

    AFRICA

    16% 4%

    8% 11% OCEANIA

    1% 1%

    1% 1%

    POPULATION

    SOCIAL MEDIA USERS

    INTERNET USERS

    MOBILE SUBSCRIPTIONS

    SOUTHEAST ASIA

    9% 9%

    6% 11%

  • wearesocial.sg @wearesocialsg 7 We Are Social

    INTERNET PENETRATION BY REGION JAN 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC

    NORTH AMERICA

    CENTRAL AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WESTERN EUROPE

    CENTRAL & EASTERN EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    81%!

    47%!18%!

    37%!

    78%!

    54%!

    48%!

    63%!

    34%!

    29%!

    SOUTH ASIA

    12%!SOUTHEAST ASIA 25%!

  • wearesocial.sg @wearesocialsg 8 We Are Social

    INTERNET PENETRATION BY REGION JAN 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC

    81%! 78%!

    63%!

    54%!

    48%! 47%!

    37%! 35%! 34%!29%!

    25%!

    18%!

    12%!

    NO

    RTH

    AM

    ERIC

    A

    WES

    TERN

    EU

    ROPE

    OC

    EAN

    IA

    CEN

    TRAL

    &

    EAST

    ERN

    EU

    ROPE

    EAST

    AS

    IA

    SOUT

    H

    AMER

    ICA

    MID

    DLE

    EA

    ST

    WO

    RLD

    AV

    ERAG

    E

    CEN

    TRAL

    AM

    ERIC

    A

    CEN

    TRAL

    AS

    IA

    SOUT

    HEA

    ST

    ASIA

    AFRI

    CA

    SOUT

    H

    ASIA

  • wearesocial.sg @wearesocialsg 9 We Are Social

    SOCIAL PENETRATION BY REGION JAN 2014

    Sources: US Census Bureau, Facebook, Tencent, VKontakte

    NORTH AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WESTERN EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    SOUTH ASIA

    SOUTHEAST ASIA

    56%!

    44%!7%!

    24%!

    44%!

    33%!

    43%!

    44%!

    34%!

    5%!

    7%!

    26%!

    CENTRAL AMERICA

    BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

    CENTRAL & EASTERN EUROPE

  • wearesocial.sg @wearesocialsg 10 We Are Social

    SOCIAL PENETRATION BY REGION JAN 2014

    Sources: US Census Bureau, Facebook, Tencent, VKontakte

    56%!

    44%! 44%! 44%! 43%!

    34%! 33%!

    26%! 26%!24%!

    7%! 7%!5%!

    NO

    RTH

    AM

    ERIC

    A

    WES

    TERN

    EU

    ROPE

    OC

    EAN

    IA

    SOUT

    H

    AMER

    ICA

    EAST

    AS

    IA

    CEN

    TRAL

    AM

    ERIC

    A

    CEN

    TRAL

    &

    EAST

    ERN

    EU

    ROPE

    WO

    RLD

    AV

    ERAG

    E

    SOUT

    HEA

    ST

    ASIA

    MID

    DLE

    EA

    ST

    AFRI

    CA

    SOUT

    H

    ASIA

    CEN

    TRAL

    AS

    IA

    BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

  • wearesocial.sg @wearesocialsg 11 We Are Social

    ACTIVE USERS BY SOCIAL PLATFORM JAN 2014

    Sources: most recent user data in company press releases, correct as at January 2014

    1,184 M

    816 M

    632 M

    400 M

    300 M

    272 M

    259 M

    232 M

    230 M

    220 M

    FACEBOOK

    QQ

    QZONE

    WHATSAPP

    GOOGLE+

    WECHAT

    LINKEDIN

    TWITTER

    TUMBLR

    TENCENT WEIBO

    SOCIAL NETWORK

    MESSENGER / CHAT APP

  • wearesocial.sg @wearesocialsg 12 We Are Social

    MOBILE PENETRATION BY REGION JAN 2014

    Sources: US Census Bureau, ITU, CIA

    NORTH AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WESTERN EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    SOUTH ASIA

    SOUTHEAST ASIA

    101%!

    124%!67%!

    112%!

    129%!

    151%!

    92%!

    94%!

    89%!

    90%!

    72%!

    109%!

    CENTRAL AMERICA

    CENTRAL & EASTERN EUROPE

  • wearesocial.sg @wearesocialsg 13 We Are Social

    MOBILE PENETRATION BY REGION JAN 2014

    Sources: US Census Bureau, ITU, CIA

    151%!

    129%!124%!

    112%! 109%!101%!

    94%! 93%! 92%! 90%! 89%!

    72%!67%!

    CEN

    TRAL

    &

    EAST

    ERN

    EU

    ROPE

    WES

    TERN

    EU

    ROPE

    SOUT

    H

    AMER

    ICA

    MID

    DLE

    EA

    ST

    SOUT

    HEA

    ST

    ASIA

    NO

    RTH

    AM

    ERIC

    A

    OC

    EAN

    IA

    WO

    RLD

    AV

    ERAG

    E

    EAST

    AS

    IA

    CEN

    TRAL

    AS

    IA

    CEN

    TRAL

    AM

    ERIC

    A

    SOUT

    H

    ASIA

    AFRI

    CA

  • wearesocial.sg @wearesocialsg 14 We Are Social

    MOBILE BROADBAND PENETRATION JAN 2014

    Sources: US Census Bureau, International Telecommunication Union

    NORTH AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WESTERN EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    SOUTH ASIA

    SOUTHEAST ASIA

    72%!

    23%!7%!

    13%!

    55%!

    39%!

    28%!

    66%!

    8%!

    16%!

    4%!

    18%!

    CENTRAL AMERICA

    CENTRAL & EASTERN EUROPE

  • wearesocial.sg @wearesocialsg 15 We Are Social

    MOBILE BROADBAND PENETRATION JAN 2014

    Sources: US Census Bureau, International Telecommunication Union

    72%!

    66%!

    55%!

    39%!

    28%!

    23%! 21%!18%! 16%!

    13%!

    8%! 7%!4%!

    NO

    RTH

    AM

    ERIC

    A

    OC

    EAN

    IA

    WES

    TERN

    EU

    ROPE

    CEN

    TRAL

    &

    EAST

    ERN

    EU

    ROPE

    EAST

    AS

    IA

    SOUT

    H

    AMER

    ICA

    WO

    RLD

    AV

    ERAG

    E

    SOUT

    HEA

    ST

    ASIA

    CEN

    TRAL

    AS

    IA

    MID

    DLE

    EA

    ST

    CEN

    TRAL

    AM

    ERIC

    A

    AFRI

    CA

    SOUT

    H

    ASIA

  • wearesocial.sg @wearesocialsg 16 We Are Social

    MOBILE BROADBAND SUBSCRIPTIONS JAN 2014

    Source: International Telecommunication Union

    NORTH AMERICA

    SOUTH AMERICA

    AFRICA

    MIDDLE EAST

    WESTERN EUROPE

    EAST ASIA

    OCEANIA

    CENTRAL ASIA

    SOUTH ASIA

    SOUTHEAST ASIA

    252M!

    93M !83M !

    37M !

    228M!

    127M!

    444M!

    24M !

    15M !

    18M !

    61M !

    112M!

    CENTRAL AMERICA

    CENTRAL & EASTERN EUROPE

  • wearesocial.sg @wearesocialsg 17 We Are Social

    NORTH AMERICA

    351,300,266

    284,093,742

    197,033,600

    353,899,984

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL NETWORK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    SOCIAL NETWORKING PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    82%

    81%

    56%

    18%

    101%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 18 We Are Social

    CENTRAL AMERICA

    195,127,178

    66,034,487

    66,951,880

    173,787,140

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL NETWORK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    SOCIAL NETWORKING PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    71%

    34%

    34%

    89%

    29%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 19 We Are Social

    SOUTH AMERICA

    408,157,815

    193,655,950

    179,145,980

    508,079,743

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL NETWORK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    SOCIAL NETWORKING PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    83%

    47%

    44%

    17%

    124%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 20 We Are Social

    WESTERN EUROPE

    416,767,521

    326,197,681

    185,034,740

    538,572,700

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL NETWORK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    SOCIAL NETWORKING PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    77%

    78%

    44%

    23%

    129%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 21 We Are Social

    CENTRAL & EASTERN EUROPE

    323,365,917

    174,727,847

    106,440,000

    486,919,115

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL NETWORK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    SOCIAL NETWORKING PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    68%

    54%

    33%

    32%

    151%

    Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITU

  • wearesocial.sg @wearesocialsg 22 We Are Social

    MIDDLE EAST

    279,192,238

    102,346,717

    66,900,000

    311,419,837

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL NETWORK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    SOCIAL NETWORKING PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    72%

    37%

    24%

    28%

    112%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 23 We Are Social

    AFRICA

    1,125,664,947

    205,185,547

    79,851,240

    750,257,377

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL NETWORK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    SOCIAL NETWORKING PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    39%

    67%

    61%

    7%

    18%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 24 We Are Social

    CENTRAL ASIA

    113,197,987

    32,444,899

    5,740,000

    102,433,527

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL NETWORK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    SOCIAL NETWORKING PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    38%

    29%

    90%

    62%

    5%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 25 We Are Social

    SOUTH ASIA

    1,630,919,286

    188,303,759

    112,696,000

    1,173,703,583

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL NETWORK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    SOCIAL NETWORKING PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    31% 69%

    72%

    7%

    12%

    Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook

  • wearesocial.sg @wearesocialsg 26 We Are Social

    EAST ASIA

    1,584,806,482

    756,093,363

    678,728,200

    1,451,087,957

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL NETWORK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    SOCIAL NETWORKING PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    56%

    48%

    43%

    92%

    44%

    Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU

  • wearesocial.sg @wearesocialsg 27 We Are Social

    SOUTHEAST ASIA

    630,551,581

    155,173,606

    161,996,000

    688,607,654

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL NETWORK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    SOCIAL NETWORKING PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    45%

    25%

    26%

    55%

    109%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 28 We Are Social

    OCEANIA

    36,425,600

    23,025,488

    16,163,220

    34,181,507

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL NETWORK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    SOCIAL NETWORKING PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    71%

    63%

    44%

    94%

    29%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 29 We Are Social

    INTERNET PENETRATION BY COUNTRY JAN 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC

    87%!

    80%!

    49%!

    73%!

    81%!

    83%!

    58%!

    84%!

    86%!

    55%!

    41%!

    32%!

    79%!

    84%!

    42%!

    53%!

    15%!

    38%! 12%!

    45%!

    CANADA

    USA

    MEXICO

    BRAZIL

    ARGENTINA SOUTH AFRICA

    NIGERIA

    SAUDI ARABIA

    INDIA

    CHINA

    SOUTH KOREA

    JAPAN

    AUSTRALIA

    SINGAPORE

    TURKEY

    UK

    FRANCE

    ITALY

    GERMANY

    INDONESIA

    65%!POLAND

    26%! THAILAND

    83%!

    UAE

    53%!

    RUSSIA

  • wearesocial.sg @wearesocialsg 30 We Are Social

    INTERNET PENETRATION BY COUNTRY JAN 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC

    87%! 86%! 84%! 84%! 83%! 83%! 81%! 80%! 79%!

    73%!

    65%!

    58%!55%!

    53%! 53%!49%!

    45%! 44%!41%!

    38%!35%!

    32%!

    26%!

    15%!12%!

    UK

    CAN

    ADA

    GER

    MAN

    Y

    SOUT

    H K

    ORE

    A

    FRAN

    CE

    UAE

    AUST

    RALI

    A

    USA

    JAPA

    N

    SIN

    GAP

    ORE

    POLA

    ND

    ITAL

    Y

    ARG

    ENTI

    NA

    RUSS

    IA

    SAUD

    I ARA

    BIA

    BRAZ

    IL

    TURK

    EY

    CH

    INA

    SOUT

    H A

    FRIC

    A

    MEX

    ICO

    WO

    RLD

    AVE

    RAG

    E

    NIG

    ERIA

    THAI

    LAN

    D

    IND

    ON

    ESIA

    IND

    IA

  • wearesocial.sg @wearesocialsg 31 We Are Social

    TIME SPENT ON THE INTERNET JAN 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC

    AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET

    6.1!

    5.6!

    5.5!

    5.4!

    5.3!

    5.2!

    5.2!

    5.2!

    5.1!

    5.0!

    5.0!

    4.9!

    4.9!

    4.9!

    4.9!

    4.8!

    4.7!

    4.5!

    4.5!

    4.2!

    4.1!

    3.8!

    3.5!

    3.5!

    2.4!

    2.5!

    2.5!

    3.2!

    2.0!

    2.4!

    3.0!

    3.4!

    3.1!

    1.4!

    3.0!

    1.4!

    2.6!

    1.9!

    1.9! 2.1!

    2.0!

    1.9!

    1.7!

    1.5!

    1.0!

    1.5!

    1.0!

    1.6!

    BRAZ

    IL

    SOUT

    H AF

    RIC

    A

    IND

    ONE

    SIA

    MEX

    ICO

    SING

    APO

    RE

    USA

    UAE

    ARG

    ENTI

    NA

    THAI

    LAND

    POLA

    ND

    SAUD

    I ARA

    BIA

    RUSS

    IA

    IND

    IA

    CAN

    ADA

    TURK

    EY

    WEI

    GHT

    ED

    AVER

    AGE

    ITALY

    CHI

    NA

    AUST

    RALIA

    UK

    FRAN

    CE

    GER

    MAN

    Y

    JAPA

    N

    SOUT

    H KO

    REA

    NIG

    ERIA

    ACCESS THROUGH LAPTOP / DESKTOP

    ACCESS THROUGH MOBILE DEVICE

    N/A !

  • wearesocial.sg @wearesocialsg 32 We Are Social

    SOCIAL PENETRATION BY COUNTRY JAN 2014

    Sources: US Census Bureau, Tencent, Facebook, VKontakte

    57%!

    56%!

    43%!

    59%!

    57%!

    42%!

    42%!

    35%!

    55%!

    56%!

    20%!

    6%!

    17%!

    27%!

    46%!

    33%!

    28%!

    25%!

    43%! 7%!

    45%!

    CANADA

    USA

    MEXICO

    BRAZIL

    ARGENTINA SOUTH AFRICA

    NIGERIA

    SAUDI ARABIA

    INDIA

    CHINA

    SOUTH KOREA

    JAPAN

    AUSTRALIA

    SINGAPORE

    TURKEY

    UK

    FRANCE

    ITALY

    GERMANY

    INDONESIA

    31%!POLAND

    36%! THAILAND

    80%!

    UAE

    RUSSIA

    VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

  • wearesocial.sg @wearesocialsg 33 We Are Social

    SOCIAL PENETRATION BY COUNTRY JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    CANADA

    USA

    MEXICO

    BRAZIL

    ARGENTINA SOUTH AFRICA

    NIGERIA

    SAUDI ARABIA

    INDIA

    CHINA

    SOUTH KOREA

    JAPAN

    AUSTRALIA

    SINGAPORE

    TURKEY

    UK

    FRANCE

    ITALY

    GERMANY

    POLAND

    THAILAND

    UAE

    RUSSIA

    73%!

    15%!

    70%!

    58%!

    74%!

    42%!

    25%!12%!

    81%!

    51%!

    44%!54%!

    N/A !

    40%!

    48%!

    54%!

    50%!

    76%! 56%!

    68%!74%!

    82%!

    75%!

    37%!

    INDONESIA

    VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRYS INTERNET USERS

  • wearesocial.sg @wearesocialsg 34 We Are Social

    SOCIAL PENETRATION BY COUNTRY JAN 2014

    Sources: US Census Bureau, Tencent, Facebook, VKontakte

    80%!

    59%! 57%! 57%! 56%! 56%! 55%!

    46%! 45%! 43%! 43%! 42%! 42%!

    36%! 35%! 33%!31%!

    28%! 27%! 26%! 25%!

    20%!17%!

    7%! 6%!

    UAE

    SIN

    GAP

    ORE

    AUST

    RALI

    A

    UK

    ARG

    ENTI

    NA

    USA

    CAN

    ADA

    CH

    INA

    TURK

    EY

    MEX

    ICO

    BRAZ

    IL

    FRAN

    CE

    ITAL

    Y

    THAI

    LAN

    D

    GER

    MAN

    Y

    RUSS

    IA

    POLA

    ND

    SAUD

    I ARA

    BIA

    SOUT

    H K

    ORE

    A

    WO

    RLD

    AVE

    RAG

    E

    IND

    ON

    ESIA

    SOUT

    H A

    FRIC

    A

    JAPA

    N

    IND

    IA

    NIG

    ERIA

    VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

  • wearesocial.sg @wearesocialsg 35 We Are Social

    SOCIAL PENETRATION BY COUNTRY JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    82%! 81%!

    76%! 75%! 74%! 74%! 73%!70%!

    68%!

    58%!56%!

    54%! 54%!51%! 50%!

    48%!44%! 42%!

    40%! 39%! 37%!

    25%!

    15%!12%!

    CAN

    ADA

    UAE

    UK

    USA

    SOUT

    H K

    ORE

    A

    GER

    MAN

    Y

    AUST

    RALI

    A

    SIN

    GAP

    ORE

    FRAN

    CE

    JAPA

    N

    POLA

    ND

    ITAL

    Y

    ARG

    ENTI

    NA

    SAUD

    I ARA

    BIA

    RUSS

    IA

    BRAZ

    IL

    TURK

    EY

    CH

    INA

    SOUT

    H A

    FRIC

    A

    WEI

    GH

    TED

    AV

    ERAG

    E

    MEX

    ICO

    THAI

    LAN

    D

    IND

    ON

    ESIA

    IND

    IA

    NIG

    ERIA

    VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRYS INTERNET USERS

    N/A !

  • wearesocial.sg @wearesocialsg 36 We Are Social

    TIME SPENT ON SOCIAL MEDIA JAN 2014

    Source: GlobalWebIndex Wave 11

    4.3!

    3.8!3.7!

    3.3!3.1! 3.0!

    2.9!2.8!

    2.5! 2.5! 2.4!2.3! 2.3!

    2.2! 2.2!2.1! 2.0!

    1.9!

    1.6!1.5! 1.5! 1.4!

    1.0!

    0.8!

    ARG

    ENTI

    NA

    MEX

    ICO

    THAI

    LAN

    D

    UAE

    BRAZ

    IL

    SOUT

    H A

    FRIC

    A

    IND

    ON

    ESIA

    SAUD

    I ARA

    BIA

    TURK

    EY

    ITAL

    Y

    IND

    IA

    CAN

    ADA

    USA

    RUSS

    IA

    SIN

    GAP

    ORE

    AUST

    RALI

    A

    WEI

    GH

    TED

    AV

    ERAG

    E

    UK

    POLA

    ND

    CH

    INA

    FRAN

    CE

    GER

    MAN

    Y

    SOUT

    H K

    ORE

    A

    JAPA

    N

    NIG

    ERIA

    N/A !

    AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS

  • wearesocial.sg @wearesocialsg 37 We Are Social

    MOBILE PENETRATION BY COUNTRY JAN 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

    130%!

    103%!

    134%!

    148%!

    110%!

    109%!

    158%!

    133%!

    76%!

    138%!

    141%!

    65%!

    109%!

    110%!

    89%!

    184%!

    197%!

    112%!

    87%! 73%!

    84%!

    CANADA

    USA

    MEXICO

    BRAZIL

    ARGENTINA SOUTH AFRICA

    NIGERIA

    SAUDI ARABIA

    INDIA

    CHINA

    SOUTH KOREA

    JAPAN

    AUSTRALIA

    SINGAPORE

    TURKEY

    UK

    FRANCE

    ITALY

    GERMANY

    INDONESIA

    132%!POLAND

    125%! THAILAND

    252%!

    UAE

    RUSSIA

  • wearesocial.sg @wearesocialsg 38 We Are Social

    MOBILE PENETRATION BY COUNTRY JAN 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

    252%!

    197%!

    184%!

    158%!

    148%!

    141%!

    138%!

    134%!

    133%!

    132%!

    130%!

    125%!

    112%!

    110%!

    110%!

    109%!

    109%!

    103%!

    93%!

    89%!

    87%!

    84%!

    76%!

    73%!

    65%!

    UAE

    SAUD

    I ARA

    BIA

    RUSS

    IA

    ITAL

    Y

    SIN

    GAP

    ORE

    SOUT

    H A

    FRIC

    A

    ARG

    ENTI

    NA

    BRAZ

    IL

    GER

    MAN

    Y

    POLA

    ND

    UK

    THAI

    LAN

    D

    IND

    ON

    ESIA

    AUST

    RALI

    A

    SOUT

    H K

    ORE

    A

    FRAN

    CE

    JAPA

    N

    USA

    WO

    RLD

    AVE

    RAG

    E

    CH

    INA

    MEX

    ICO

    TURK

    EY

    CAN

    ADA

    IND

    IA

    NIG

    ERIA

  • wearesocial.sg @wearesocialsg 39 We Are Social

    INDIVIDUAL COUNTRY SNAPSHOTS

  • wearesocial.sg @wearesocialsg 40 We Are Social

    ARGENTINA

  • wearesocial.sg @wearesocialsg 41 We Are Social

    ARGENTINA: DATA SNAPSHOT

    42,610,981

    23,543,412

    24,000,000

    58,599,390

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    93%

    55%

    56%

    138%

    7%!

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 42 We Are Social

    ARGENTINA: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    5H 11M 42%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    3H 25M

  • wearesocial.sg @wearesocialsg 43 We Are Social

    ARGENTINA: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    54% 4H 17M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    59%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    21%

  • wearesocial.sg @wearesocialsg 44 We Are Social

    ARGENTINA: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    95%

    90%

    67%

    51%

    31%

    25%

    65%

    56%

    27%

    23%

    11%

    8%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    TWITTER

    LINKEDIN

    BADOO

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

  • wearesocial.sg @wearesocialsg 45 We Are Social

    ARGENTINA: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    31% 86%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    85%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    25%

  • wearesocial.sg @wearesocialsg 46 We Are Social

    AUSTRALIA

  • wearesocial.sg @wearesocialsg 47 We Are Social

    AUSTRALIA: DATA SNAPSHOT

    22,262,501

    18,129,727

    12,800,000

    24,400,000

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    89%

    81%

    57%

    110%

    11%

    !

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 48 We Are Social

    AUSTRALIA: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    4H 30M 59%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    1H 40M

  • wearesocial.sg @wearesocialsg 49 We Are Social

    AUSTRALIA: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    73% 2H 05M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    55%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    14%

  • wearesocial.sg @wearesocialsg 50 We Are Social

    AUSTRALIA: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    89%

    81%

    42%

    30%

    23%

    15%

    62%

    53%

    14%

    14%

    11%

    7%

    ANY SOCIAL NETWORK

    FACEBOOK

    TWITTER

    GOOGLE+

    LINKEDIN

    INSTAGRAM

  • wearesocial.sg @wearesocialsg 51 We Are Social

    AUSTRALIA: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    65% 90%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    78%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    41%

  • wearesocial.sg @wearesocialsg 52 We Are Social

    BRAZIL

  • wearesocial.sg @wearesocialsg 53 We Are Social

    BRAZIL: DATA SNAPSHOT

    201,009,622

    99,357,737

    86,000,000

    268,440,423

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    85%

    49%

    43%

    15%

    134%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 54 We Are Social

    BRAZIL: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    6H 03M 39%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    2H 26M

  • wearesocial.sg @wearesocialsg 55 We Are Social

    BRAZIL: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    48% 3H 08M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    59%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    24%

  • wearesocial.sg @wearesocialsg 56 We Are Social

    BRAZIL: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    98%

    94%

    75%

    56%

    54%

    39%

    72%

    57%

    28%

    21%

    13%

    12%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    TWITTER

    LINKEDIN

    ORKUT

  • wearesocial.sg @wearesocialsg 57 We Are Social

    BRAZIL: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    26% 89%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    82%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    30%

  • wearesocial.sg @wearesocialsg 58 We Are Social

    CANADA

  • wearesocial.sg @wearesocialsg 59 We Are Social

    CANADA: DATA SNAPSHOT

    34,568,211

    29,760,764

    19,000,000

    26,263,000

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    81%

    86%

    55%

    76%

    19%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 60 We Are Social

    CANADA: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    4H 53M 58%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    1H 51M

  • wearesocial.sg @wearesocialsg 61 We Are Social

    CANADA: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    82% 2H 19M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    46%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    9%

  • wearesocial.sg @wearesocialsg 62 We Are Social

    CANADA: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    91%

    85%

    46%

    45%

    30%

    26%

    66%

    57%

    22%

    13%

    11%

    10%

    ANY SOCIAL NETWORK

    FACEBOOK

    TWITTER

    GOOGLE+

    LINKEDIN

    PINTEREST

  • wearesocial.sg @wearesocialsg 63 We Are Social

    CANADA: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    56% 89%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    77%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    27%

  • wearesocial.sg @wearesocialsg 64 We Are Social

    CHINA

  • wearesocial.sg @wearesocialsg 65 We Are Social

    CHINA: DATA SNAPSHOT

    1,349,585,838

    590,560,000

    623,300,000

    1,206,553,000

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE QZONE USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    QZONE PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    51%

    44%

    46%

    89%

    49%

    Sources: US Census Bureau, CNNIC, Tencent, ITU

  • wearesocial.sg @wearesocialsg 66 We Are Social

    CHINA: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    4H 31M 43%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    1H 55M

  • wearesocial.sg @wearesocialsg 67 We Are Social

    CHINA: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    42% 1H 30M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    51%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    24%

  • wearesocial.sg @wearesocialsg 68 We Are Social

    CHINA: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    98%

    83%

    76%

    75%

    74%

    56%

    87%

    62%

    53%

    51%

    51%

    35%

    ANY SOCIAL NETWORK

    SINA WEIBO

    QZONE

    TENCENT WEIBO

    TENCENT

    YOUKU

  • wearesocial.sg @wearesocialsg 69 We Are Social

    CHINA: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    47% 96%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    98%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    69%

  • wearesocial.sg @wearesocialsg 70 We Are Social

    FRANCE

  • wearesocial.sg @wearesocialsg 71 We Are Social

    FRANCE: DATA SNAPSHOT

    65,951,611

    54,473,474

    28,000,000

    72,180,000

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    86%

    83%

    42%

    14%

    109%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 72 We Are Social

    FRANCE: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    4H 07M 54%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    0H 58M

  • wearesocial.sg @wearesocialsg 73 We Are Social

    FRANCE: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    68% 1H 29M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    41%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    10%

  • wearesocial.sg @wearesocialsg 74 We Are Social

    FRANCE: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    85%

    74%

    35%

    24%

    23%

    13%

    55%

    43%

    11%

    10%

    5%

    5%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    TWITTER

    LINKEDIN

    VIADEO

  • wearesocial.sg @wearesocialsg 75 We Are Social

    FRANCE: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    42% 88%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    74%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    26%

  • wearesocial.sg @wearesocialsg 76 We Are Social

    GERMANY

  • wearesocial.sg @wearesocialsg 77 We Are Social

    GERMANY: DATA SNAPSHOT

    81,147,265

    68,296,919

    28,000,000

    107,700,000

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    74%

    84%

    35%

    26%

    133%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 78 We Are Social

    GERMANY: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    3H 46M 62%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    1H 27M

  • wearesocial.sg @wearesocialsg 79 We Are Social

    GERMANY: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    74% 1H 25M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    46%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    13%

  • wearesocial.sg @wearesocialsg 80 We Are Social

    GERMANY: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    81%

    72%

    32%

    21%

    8%

    7%

    52%

    45%

    8%

    7%

    2%

    2%

    ANY SOCIAL NETWORK

    FACEBOOK

    TWITTER

    GOOGLE+

    OTHER

    INSTAGRAM

  • wearesocial.sg @wearesocialsg 81 We Are Social

    GERMANY: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    40% 88%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    76%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    32%

  • wearesocial.sg @wearesocialsg 82 We Are Social

    INDIA

  • wearesocial.sg @wearesocialsg 83 We Are Social

    INDIA: DATA SNAPSHOT

    1,220,800,359

    151,598,994

    90,000,000

    893,862,000

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    31%

    73%

    69%

    12%

    7%

    Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook

  • wearesocial.sg @wearesocialsg 84 We Are Social

    INDIA: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    4H 54M 11%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    2H 36M

  • wearesocial.sg @wearesocialsg 85 We Are Social

    INDIA: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    12% 2H 26M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    57%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    29%

  • wearesocial.sg @wearesocialsg 86 We Are Social

    INDIA: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    97%

    94%

    78%

    67%

    54%

    51%

    72%

    55%

    35%

    30%

    24%

    17%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    TWITTER

    LINKEDIN

    ORKUT

  • wearesocial.sg @wearesocialsg 87 We Are Social

    INDIA: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    13% 95%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    91%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    54%

  • wearesocial.sg @wearesocialsg 88 We Are Social

    INDONESIA

  • wearesocial.sg @wearesocialsg 89 We Are Social

    INDONESIA: DATA SNAPSHOT

    251,160,124

    38,191,873

    62,000,000

    281,963,665

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    51%

    25%

    112%

    49%

    15%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 90 We Are Social

    INDONESIA: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    5H 27M 14%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    2H 30M

  • wearesocial.sg @wearesocialsg 91 We Are Social

    INDONESIA: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    15% 2H 54M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    74%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    32%

  • wearesocial.sg @wearesocialsg 92 We Are Social

    INDONESIA: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    98%

    93%

    80%

    74%

    39%

    32%

    79%

    59%

    41%

    33%

    15%

    12%

    ANY SOCIAL NETWORK

    FACEBOOK

    TWITTER

    GOOGLE+

    LINKEDIN

    INSTAGRAM

  • wearesocial.sg @wearesocialsg 93 We Are Social

    INDONESIA: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    14% 94%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    95%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    57%

  • wearesocial.sg @wearesocialsg 94 We Are Social

    ITALY

  • wearesocial.sg @wearesocialsg 95 We Are Social

    ITALY: DATA SNAPSHOT

    61,482,297

    35,531,527

    26,000,000

    97,226,000

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    68%

    58%

    42%

    32%

    158%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 96 We Are Social

    ITALY: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    4H 42M 46%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    1H 59M

  • wearesocial.sg @wearesocialsg 97 We Are Social

    ITALY: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    54% 2H 29M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    47%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    16%

  • wearesocial.sg @wearesocialsg 98 We Are Social

    ITALY: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    92%

    83%

    53%

    41%

    24%

    17%

    61%

    49%

    16%

    15%

    9%

    8%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    TWITTER

    LINKEDIN

    INSTAGRAM

  • wearesocial.sg @wearesocialsg 99 We Are Social

    ITALY: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    41% 92%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    84%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    30%

  • wearesocial.sg @wearesocialsg 100 We Are Social

    JAPAN

  • wearesocial.sg @wearesocialsg 101 We Are Social

    JAPAN: DATA SNAPSHOT

    127,253,075

    100,684,474

    22,000,000

    138,362,823

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    91%

    79%

    109%

    9%!

    17%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 102 We Are Social

    JAPAN: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    3H 27M 48%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    1H 01M

  • wearesocial.sg @wearesocialsg 103 We Are Social

    JAPAN: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    58% 0H 45M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    11%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    5%

  • wearesocial.sg @wearesocialsg 104 We Are Social

    JAPAN: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    66%

    39%

    38%

    25%

    17%

    2%

    42%

    22%

    22%

    8%

    2%

    1%

    ANY SOCIAL NETWORK

    TWITTER

    FACEBOOK

    MIXI

    GOOGLE+

    TUMBLR

  • wearesocial.sg @wearesocialsg 105 We Are Social

    JAPAN: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    25% 89%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    81%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    44%

  • wearesocial.sg @wearesocialsg 106 We Are Social

    MEXICO

  • wearesocial.sg @wearesocialsg 107 We Are Social

    MEXICO: DATA SNAPSHOT

    116,220,947

    44,173,551

    50,000,000

    100,785,917

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    78%

    38%

    43%

    87%

    22%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 108 We Are Social

    MEXICO: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    5H 22M 33%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    3H 10M

  • wearesocial.sg @wearesocialsg 109 We Are Social

    MEXICO: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    37% 3H 46M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    59%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    21%

  • wearesocial.sg @wearesocialsg 110 We Are Social

    MEXICO: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    98%

    94%

    74%

    62%

    36%

    28%

    72%

    61%

    29%

    27%

    12%

    8%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    TWITTER

    LINKEDIN

    INSTAGRAM

  • wearesocial.sg @wearesocialsg 111 We Are Social

    MEXICO: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    37% 95%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    91%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    39%

  • wearesocial.sg @wearesocialsg 112 We Are Social

    NIGERIA

  • wearesocial.sg @wearesocialsg 113 We Are Social

    NIGERIA: DATA SNAPSHOT

    174,507,539

    55,930,391

    11,200,000

    114,000,000

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    50%

    32%

    65%

    50%

    6%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 114 We Are Social

    POLAND

  • wearesocial.sg @wearesocialsg 115 We Are Social

    POLAND: DATA SNAPSHOT

    38,383,809

    24,969,935

    11,800,000

    50,840,000

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    61%

    65%

    31%

    39%

    132%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 116 We Are Social

    POLAND: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    4H 59M 45%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    1H 21M

  • wearesocial.sg @wearesocialsg 117 We Are Social

    POLAND: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    56% 1H 37M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    27%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    9%

  • wearesocial.sg @wearesocialsg 118 We Are Social

    POLAND: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    90%

    74%

    55%

    46%

    18%

    12%

    77%

    59%

    29%

    26%

    10%

    5%

    ANY SOCIAL NETWORK

    FACEBOOK

    NASZAKLASA

    GOOGLE+

    TWITTER

    LINKEDIN

  • wearesocial.sg @wearesocialsg 119 We Are Social

    POLAND: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    35% 90%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    78%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    28%

  • wearesocial.sg @wearesocialsg 120 We Are Social

    RUSSIA

  • wearesocial.sg @wearesocialsg 121 We Are Social

    RUSSIA: DATA SNAPSHOT

    142,500,482

    75,926,004

    46,800,000

    261,886,329

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE VKONTAKTE USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    VKONTAKTE PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    74%

    53%

    33%

    26%

    184%

    Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU

  • wearesocial.sg @wearesocialsg 122 We Are Social

    RUSSIA: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    4H 56M 36%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    1H 22M

  • wearesocial.sg @wearesocialsg 123 We Are Social

    RUSSIA: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    50% 2H 11M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    46%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    12%

  • wearesocial.sg @wearesocialsg 124 We Are Social

    RUSSIA: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    94%

    75%

    69%

    68%

    52%

    39%

    80%

    52%

    44%

    41%

    24%

    18%

    ANY SOCIAL NETWORK

    VKONTAKTE

    ODNOKLASSNIKI

    FACEBOOK

    GOOGLE+

    TWITTER

  • wearesocial.sg @wearesocialsg 125 We Are Social

    RUSSIA: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    36% 93%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    82%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    39%

  • wearesocial.sg @wearesocialsg 126 We Are Social

    SAUDI ARABIA

  • wearesocial.sg @wearesocialsg 127 We Are Social

    SAUDI ARABIA: DATA SNAPSHOT

    26,939,583

    14,328,632

    7,600,000

    53,012,322

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    82%

    53%

    28%

    18%

    197%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 128 We Are Social

    SAUDI ARABIA: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    4H 57M 47%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    3H 01M

  • wearesocial.sg @wearesocialsg 129 We Are Social

    SAUDI ARABIA: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    51% 2H 48M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    51%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    20%

  • wearesocial.sg @wearesocialsg 130 We Are Social

    SAUDI ARABIA: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    94%

    89%

    77%

    75%

    33%

    31%

    66%

    55%

    41%

    32%

    16%

    13%

    ANY SOCIAL NETWORK

    FACEBOOK

    TWITTER

    GOOGLE+

    INSTAGRAM

    LINKEDIN

  • wearesocial.sg @wearesocialsg 131 We Are Social

    SAUDI ARABIA: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    73% 89%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    83%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    31%

  • wearesocial.sg @wearesocialsg 132 We Are Social

    SINGAPORE

  • wearesocial.sg @wearesocialsg 133 We Are Social

    SINGAPORE: DATA SNAPSHOT

    5,460,302

    3,971,318

    3,200,000

    8,063,000

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    JAN 2014

    100%

    73%

    59%

    148%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 134 We Are Social

    SINGAPORE: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    5H 16M 64%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    1H 57M

  • wearesocial.sg @wearesocialsg 135 We Are Social

    SINGAPORE: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    70% 2H 10M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    49%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    18%

  • wearesocial.sg @wearesocialsg 136 We Are Social

    SINGAPORE: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    96%

    92%

    54%

    45%

    36%

    25%

    68%

    59%

    19%

    18%

    13%

    12%

    ANY SOCIAL NETWORK

    FACEBOOK

    TWITTER

    GOOGLE+

    LINKEDIN

    INSTAGRAM

  • wearesocial.sg @wearesocialsg 137 We Are Social

    SINGAPORE: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    72% 96%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    87%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    44%

  • wearesocial.sg @wearesocialsg 138 We Are Social

    SOUTH AFRICA

  • wearesocial.sg @wearesocialsg 139 We Are Social

    SOUTH AFRICA: DATA SNAPSHOT

    48,601,098

    20,012,275

    9,800,000

    68,394,000

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    62%

    41%

    20%

    38%

    141%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 140 We Are Social

    SOUTH AFRICA: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    5H 37M 38%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    2H 29M

  • wearesocial.sg @wearesocialsg 141 We Are Social

    SOUTH AFRICA: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    40% 3H 02M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    59%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    19%

  • wearesocial.sg @wearesocialsg 142 We Are Social

    SOUTH AFRICA: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    97%

    92%

    69%

    62%

    49%

    34%

    81%

    71%

    35%

    35%

    25%

    13%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    TWITTER

    LINKEDIN

    PINTEREST

  • wearesocial.sg @wearesocialsg 143 We Are Social

    SOUTH AFRICA: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    40% 92%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    89%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    30%

  • wearesocial.sg @wearesocialsg 144 We Are Social

    SOUTH KOREA

  • wearesocial.sg @wearesocialsg 145 We Are Social

    SOUTH KOREA: DATA SNAPSHOT

    48,955,203

    41,091,681

    13,000,000

    53,624,427

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    83%

    84%

    27%

    110%

    17%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 146 We Are Social

    SOUTH KOREA: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    3H 27M 75%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    1H 35M

  • wearesocial.sg @wearesocialsg 147 We Are Social

    SOUTH KOREA: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    74% 1H 01M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    37%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    17%

  • wearesocial.sg @wearesocialsg 148 We Are Social

    SOUTH KOREA: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    84%

    75%

    56%

    38%

    33%

    8%

    48%

    36%

    22%

    7%

    7%

    1%

    ANY SOCIAL NETWORK

    FACEBOOK

    TWITTER

    GOOGLE+

    ME2DAY

    NATE CONNECT

  • wearesocial.sg @wearesocialsg 149 We Are Social

    SOUTH KOREA: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    73% 94%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    94%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    56%

  • wearesocial.sg @wearesocialsg 150 We Are Social

    THAILAND

  • wearesocial.sg @wearesocialsg 151 We Are Social

    THAILAND: DATA SNAPSHOT

    67,448,120

    17,779,139

    24,000,000

    84,075,036

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    34%

    26%

    36%

    125%

    66%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 152 We Are Social

    THAILAND: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    5H 07M 24%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    3H 04M

  • wearesocial.sg @wearesocialsg 153 We Are Social

    THAILAND: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    25% 3H 39M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    50%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    36%

  • wearesocial.sg @wearesocialsg 154 We Are Social

    THAILAND: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    97%

    96%

    69%

    57%

    40%

    23%

    76%

    68%

    36%

    32%

    22%

    7%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    TWITTER

    INSTAGRAM

    LINKEDIN

  • wearesocial.sg @wearesocialsg 155 We Are Social

    THAILAND: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    31% 95%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    94%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    51%

  • wearesocial.sg @wearesocialsg 156 We Are Social

    TURKEY

  • wearesocial.sg @wearesocialsg 157 We Are Social

    TURKEY: DATA SNAPSHOT

    80,694,485

    35,990,932

    36,000,000

    68,000,000

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    72%

    45%

    45%

    84%

    28%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 158 We Are Social

    TURKEY: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    4H 51M 36%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    1H 53M

  • wearesocial.sg @wearesocialsg 159 We Are Social

    TURKEY: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    44% 2H 32M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    51%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    26%

  • wearesocial.sg @wearesocialsg 160 We Are Social

    TURKEY: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    97%

    93%

    72%

    70%

    33%

    26%

    75%

    60%

    34%

    28%

    11%

    11%

    ANY SOCIAL NETWORK

    FACEBOOK

    TWITTER

    GOOGLE+

    LINKEDIN

    INSTAGRAM

  • wearesocial.sg @wearesocialsg 161 We Are Social

    TURKEY: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    30% 95%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    92%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    43%

  • wearesocial.sg @wearesocialsg 162 We Are Social

    UNITED ARAB EMIRATES

  • wearesocial.sg @wearesocialsg 163 We Are Social

    UAE: DATA SNAPSHOT

    5,473,972

    4,517,169

    4,400,000

    13,775,252

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    84%

    83%

    80%

    16%

    252%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 164 We Are Social

    UAE: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    5H 12M 71%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    2H 57M

  • wearesocial.sg @wearesocialsg 165 We Are Social

    UAE: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    81% 3H 17M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    52%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    22%

  • wearesocial.sg @wearesocialsg 166 We Are Social

    UAE: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    96%

    93%

    73%

    64%

    49%

    26%

    67%

    53%

    32%

    27%

    22%

    10%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    TWITTER

    LINKEDIN

    INSTAGRAM

  • wearesocial.sg @wearesocialsg 167 We Are Social

    UAE: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    74% 90%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    82%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    38%

  • wearesocial.sg @wearesocialsg 168 We Are Social

    UNITED KINGDOM

  • wearesocial.sg @wearesocialsg 169 We Are Social

    UK: DATA SNAPSHOT

    63,395,574

    54,861,245

    36,000,000

    82,109,000

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    80%

    87%

    57%

    20%

    130%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 170 We Are Social

    UK: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    4H 11M 64%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    1H 32M

  • wearesocial.sg @wearesocialsg 171 We Are Social

    UK: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    76% 1H 51M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    45%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    9%

  • wearesocial.sg @wearesocialsg 172 We Are Social

    UK: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    87%

    79%

    44%

    33%

    22%

    13%

    63%

    54%

    24%

    10%

    9%

    7%

    ANY SOCIAL NETWORK

    FACEBOOK

    TWITTER

    GOOGLE+

    LINKEDIN

    INSTAGRAM

  • wearesocial.sg @wearesocialsg 173 We Are Social

    UK: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    62% 87%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    73%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    39%

  • wearesocial.sg @wearesocialsg 174 We Are Social

    UNITED STATES OF AMERICA

  • wearesocial.sg @wearesocialsg 175 We Are Social

    USA: DATA SNAPSHOT

    316,668,567

    254,295,536

    178,000,000

    327,577,529

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    JAN 2014

    82%

    80%

    56%

    18%

    103%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 176 We Are Social

    USA: INTERNET INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    5H 13M 60%

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    2H 25M

  • wearesocial.sg @wearesocialsg 177 We Are Social

    USA: SOCIAL INDICATORS JAN 2014

    Sources: US Census Bureau, GlobalWebIndex Wave 11

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    75% 2H 17M

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    54%

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    15%

  • wearesocial.sg @wearesocialsg 178 We Are Social

    USA: SOCIAL MEDIA USE JAN 2014

    Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    92%

    85%

    46%

    44%

    33%

    30%

    67%

    56%

    22%

    17%

    16%

    11%

    ANY SOCIAL NETWORK

    FACEBOOK

    TWITTER

    GOOGLE+

    PINTEREST

    LINKEDIN

  • wearesocial.sg @wearesocialsg 179 We Are Social

    USA: SMARTPHONE USAGE JAN 2014

    Source: Googles Our Mobile Planet Report

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    56% 94%

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    77%

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    46%

  • wearesocial.sg @wearesocialsg 180 We Are Social

    DATA SOURCES USED IN THIS REPORT

    Population data Latest available data from the United States Census Bureau (based on 2013 data), correct as at January 2014.

    Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage behaviour data from GlobalWebIndex Wave 11 (Q3 2013).

    Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013).

    Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), and the CIA Government Factbook, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013), and Googles Our Mobile Planet Report from May 2013.

  • wearesocial.sg @wearesocialsg 181 We Are Social

    FIND OUT MORE AT WEARESOCIAL.SG

  • Making Friends & Influencing People 45 We Are Social

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    WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.

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  • Making Friends & Influencing People 46 We Are Social

    WE ARE SOCIAL SINGAPORE

    SIMON KEMP, MANAGING DIRECTOR

    @WEARESOCIALSG

    SAYHELLO@WEARESOCIAL.SG

    +65 6423 1051

    HTTP://WEARESOCIAL.SG