Global social, digital & mobile statistics 2014

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Global social, digital & mobile statistics, jan 2014

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  • 1. GLOBAL DIGITALSTATISTICS 2014WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL INDICATORSawree socialWe Are Social wearesocial.sg @wearesocialsg 1

2. COUNTRIES DETAILED IN THIS REPORT1 ARGENTINA2 AUSTRALIA3 BRAZIL4 CANADA5 CHINA6 FRANCE7 GERMANY8 INDIA7!23!6!14!24!10!13!1!3!18!9 INDONESIA10 ITALY11 JAPAN12 MEXICO13 NIGERIA14 POLAND15 RUSSIA16 SAUDI ARABIA19!9!2!11!17 SINGAPORE18 SOUTH AFRICA19 SOUTH KOREA20 TURKEY21 THAILAND22 UNITED ARAB EMIRATES23 UNITED KINGDOM24 UNITED STATES5!21!4!15!22!12!20!8!16!17!We Are Social wearesocial.sg @wearesocialsg 2 3. PLEASE CONTACT US FOR REPORTSON OTHER COUNTRIES & REGIONS:SAYHELLO@WEARESOCIAL.SG@WEARESOCIALSG+65 6423 1051WEARESOCIAL.SGWe Are Social wearesocial.sg @wearesocialsg 3 4. GLOBAL OVERVIEWWe Are Social wearesocial.sg @wearesocialsg 4 5. GLOBAL DATA SNAPSHOTJAN20147,095,476,818TOTAL WORLD POPULATION2,484,915,152INTERNET USERS1,856,680,860ACTIVE SOCIAL NETWORK USERS6,572,950,124MOBILE SUBSCRIBERS52% 48%URBAN35%INTERNET PENETRATIONRURAL26%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION93%We Are Social wearesocial.sg @wearesocialsg 5 Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 6. JAN SHARE OF GLOBAL USERS BY REGION2014NORTH AMERICA5% 11%11% 5%CENTRAL AMERICA3% 4%3% 3%SOUTH AMERICA6% 10%8% 8%WESTERN EUROPE6% 10%13% 8%CENTRAL &EASTERN EUROPE5% 6%7% 7%CENTRAL ASIA2% 1%1% 2%INTERNET USERSWe Are Social wearesocial.sg @wearesocialsg 6 Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIAEAST ASIA22% 37%30% 22%SOUTH ASIA23% 6%8% 18%MIDDLE EAST4% 4%4% 5%AFRICA16% 4%8% 11% OCEANIA1% 1%1% 1%POPULATIONSOCIAL MEDIA USERSMOBILE SUBSCRIPTIONSSOUTHEAST ASIA9% 9%6% 11% 7. JAN INTERNET PENETRATION BY REGION2014NORTHAMERICACENTRALAMERICASOUTHAMERICAWESTERNEUROPEAFRICAMIDDLEEASTCENTRAL &EASTERNEUROPE12%!We Are Social wearesocial.sg @wearesocialsg 7 Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIAEASTASIAOCEANIACENTRALASIA81%!47%!18%!37%!78%!54%!48%!63%!34%!29%!SOUTHASIASOUTHEAST25%!ASIA 8. JAN INTERNET PENETRATION BY REGION201481%! 78%!63%!54%!48%! 47%!37%! 35%! 34%!EASTASIAWe Are Social wearesocial.sg @wearesocialsg 8 Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA29%!25%!18%!12%!NORTHAMERICAWESTERNEUROPEOCEANIACENTRAL &EASTERNEUROPEEASTASIASOUTHAMERICAMIDDLEWORLDAVERAGECENTRALAMERICACENTRALSOUTHEASTASIAAFRICASOUTHASIA 9. JAN SOCIAL PENETRATION BY REGION2014BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRYNORTHAMERICASOUTHAMERICAWESTERNEUROPEAFRICAMIDDLEEASTWe Are Social wearesocial.sg @wearesocialsg 9 Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIAEASTASIAOCEANIACENTRALASIASOUTHASIASOUTHEASTASIA56%!44%!7%!24%!44%!33%!43%!44%!34%!5%!7%!26%!CENTRALAMERICACENTRAL &EASTERNEUROPE 10. JAN SOCIAL PENETRATION BY REGION2014EASTASIAWe Are Social wearesocial.sg @wearesocialsg 10 Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA56%!44%! 44%! 44%! 43%!34%! 33%!26%! 26%!24%!7%! 7%!5%!NORTHAMERICAWESTERNEUROPEOCEANIASOUTHAMERICAEASTASIACENTRALAMERICACENTRAL &EASTERNEUROPEWORLDAVERAGESOUTHEASTASIAMIDDLEAFRICASOUTHASIACENTRALBASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY 11. JAN ACTIVE USERS BY SOCIAL PLATFORM2014We Are Social wearesocial.sg @wearesocialsg 11 Sources: most recent user data in company press releases, correct as at January 20141,184 M816 M632 M400 M300 M272 M259 M232 M230 M220 MFACEBOOKQQQZONEWHATSAPPGOOGLE+WECHATLINKEDINTWITTERTUMBLRTENCENT WEIBOSOCIAL NETWORKMESSENGER / CHAT APP 12. JAN MOBILE PENETRATION BY REGION2014NORTHAMERICASOUTHAMERICAWESTERNEUROPEAFRICAMIDDLEEASTWe Are Social wearesocial.sg @wearesocialsg 12 Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIAEASTASIAOCEANIACENTRALASIASOUTHASIASOUTHEASTASIA101%!124%!67%!112%!129%!151%!92%!94%!89%!90%!72%!109%!CENTRALAMERICACENTRAL &EASTERNEUROPE 13. JAN MOBILE PENETRATION BY REGION2014EASTASIAWe Are Social wearesocial.sg @wearesocialsg 13 Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA151%!129%!124%!112%! 109%!101%!94%! 93%! 92%! 90%! 89%!72%!67%!CENTRAL &EASTERNEUROPEWESTERNEUROPESOUTHAMERICAMIDDLESOUTHEASTASIANORTHAMERICAOCEANIAWORLDAVERAGEEASTASIACENTRALCENTRALAMERICASOUTHASIAAFRICA 14. JAN MOBILE BROADBAND PENETRATION2014NORTHAMERICASOUTHAMERICAWESTERNEUROPEAFRICAMIDDLEEASTWe Are Social wearesocial.sg @wearesocialsg 14 Sources: US Census Bureau, International Telecommunication UnionEASTASIAOCEANIACENTRALASIASOUTHASIASOUTHEASTASIA72%!23%!7%!13%!55%!39%!28%!66%!8%!16%!4%!18%!CENTRALAMERICACENTRAL &EASTERNEUROPE 15. JAN MOBILE BROADBAND PENETRATION2014ASIAEASTWe Are Social wearesocial.sg @wearesocialsg 15 Sources: US Census Bureau, International Telecommunication Union72%!66%!55%!39%!28%!23%! 21%!18%! 16%!13%!8%! 7%!4%!NORTHAMERICAOCEANIAWESTERNEUROPECENTRAL &EASTERNEUROPEEASTASIASOUTHAMERICAWORLDAVERAGESOUTHEASTASIACENTRALMIDDLECENTRALAMERICAAFRICASOUTHASIA 16. JAN MOBILE BROADBAND SUBSCRIPTIONS2014NORTHAMERICASOUTHAMERICAWe Are Social wearesocial.sg @wearesocialsg 16 Source: International Telecommunication UnionAFRICAMIDDLEEASTWESTERNEUROPEEASTASIAOCEANIACENTRALASIASOUTHASIASOUTHEASTASIA252M!93M!83M!37M!228M!127M!444M!24M!15M!18M!61M!112M!CENTRALAMERICACENTRAL &EASTERNEUROPE 17. NORTH AMERICA351,300,266TOTAL POPULATION284,093,742INTERNET USERS197,033,600JAN2014ACTIVE SOCIAL NETWORK USERS353,899,984ACTIVE MOBILE SUBSCRIPTIONS82%URBAN81%INTERNET PENETRATION18%RURAL56%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION101%We Are Social wearesocial.sg @wearesocialsg 17 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 18. CENTRAL AMERICA195,127,178TOTAL POPULATION66,034,487INTERNET USERS66,951,880JAN2014ACTIVE SOCIAL NETWORK USERS173,787,140ACTIVE MOBILE SUBSCRIPTIONS71%URBAN34%INTERNET PENETRATION29%RURAL34%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION89%We Are Social wearesocial.sg @wearesocialsg 18 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 19. SOUTH AMERICA408,157,815TOTAL POPULATION193,655,950INTERNET USERS179,145,980JAN2014ACTIVE SOCIAL NETWORK USERS508,079,743ACTIVE MOBILE SUBSCRIPTIONS83%URBAN47%INTERNET PENETRATION17%RURAL44%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION124%We Are Social wearesocial.sg @wearesocialsg 19 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 20. WESTERN EUROPE416,767,521TOTAL POPULATION326,197,681INTERNET USERS185,034,740JAN2014ACTIVE SOCIAL NETWORK USERS538,572,700ACTIVE MOBILE SUBSCRIPTIONS77%URBAN78%INTERNET PENETRATION23%RURAL44%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION129%We Are Social wearesocial.sg @wearesocialsg 20 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 21. CENTRAL & EASTERN EUROPE323,365,917TOTAL POPULATION174,727,847INTERNET USERS106,440,000JAN2014ACTIVE SOCIAL NETWORK USERS486,919,115ACTIVE MOBILE SUBSCRIPTIONS68%URBAN54%INTERNET PENETRATION32%RURAL33%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION151%We Are Social wearesocial.sg @wearesocialsg 21 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 22. MIDDLE EAST279,192,238TOTAL POPULATION102,346,717INTERNET USERS66,900,000JAN2014ACTIVE SOCIAL NETWORK USERS311,419,837ACTIVE MOBILE SUBSCRIPTIONS72%URBAN37%INTERNET PENETRATION28%RURAL24%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION112%We Are Social wearesocial.sg @wearesocialsg 22 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 23. AFRICAJAN20141,125,664,947TOTAL POPULATION205,185,547INTERNET USERS79,851,240ACTIVE SOCIAL NETWORK USERS750,257,377ACTIVE MOBILE SUBSCRIPTIONS39%URBAN18%INTERNET PENETRATION61%RURAL7%SOCIAL NETWORKING PENETRATION67%MOBILE PENETRATIONWe Are Social wearesocial.sg @wearesocialsg 23 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 24. CENTRAL ASIA113,197,987TOTAL POPULATION32,444,899INTERNET USERS5,740,000JAN2014ACTIVE SOCIAL NETWORK USERS102,433,527ACTIVE MOBILE SUBSCRIPTIONS38%URBAN29%INTERNET PENETRATION62%RURAL5%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION90%We Are Social wearesocial.sg @wearesocialsg 24 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 25. SOUTH ASIAJAN20141,630,919,286TOTAL POPULATION188,303,759INTERNET USERS112,696,000ACTIVE SOCIAL NETWORK USERS1,173,703,583ACTIVE MOBILE SUBSCRIPTIONS31% 69%URBAN12%INTERNET PENETRATIONRURAL7%SOCIAL NETWORKING PENETRATION72%MOBILE PENETRATIONWe Are Social wearesocial.sg @wearesocialsg 25 Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook 26. EAST ASIAJAN20141,584,806,482TOTAL POPULATION756,093,363INTERNET USERS678,728,200ACTIVE SOCIAL NETWORK USERS1,451,087,957ACTIVE MOBILE SUBSCRIPTIONS56%URBAN48%INTERNET PENETRATION44%RURAL43%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION92%We Are Social wearesocial.sg @wearesocialsg 26 Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU 27. SOUTHEAST ASIA630,551,581TOTAL POPULATION155,173,606INTERNET USERS161,996,000JAN2014ACTIVE SOCIAL NETWORK USERS688,607,654ACTIVE MOBILE SUBSCRIPTIONS45%URBAN25%INTERNET PENETRATION55%RURAL26%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION109%We Are Social wearesocial.sg @wearesocialsg 27 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 28. OCEANIA36,425,600TOTAL POPULATION23,025,488INTERNET USERS16,163,220JAN2014ACTIVE SOCIAL NETWORK USERS34,181,507ACTIVE MOBILE SUBSCRIPTIONS71%URBAN63%INTERNET PENETRATION29%RURAL44%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION94%We Are Social wearesocial.sg @wearesocialsg 28 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 29. JAN INTERNET PENETRATION BY COUNTRY2014GERMANY87%!80%!49%!84%!45%!CANADAUSANIGERIAUAEWe Are Social wearesocial.sg @wearesocialsg 29 Sources: US Census Bureau, InternetWorldStats, CNNIC73%!81%!83%!58%!86%!55%!41%!32%!79%!84%!42%!53%!15%!38%! 12%!MEXICOBRAZILARGENTINA SOUTHAFRICASAUDIARABIAINDIACHINASOUTHKOREAJAPANAUSTRALIASINGAPORETURKEYUKFRANCEITALYINDONESIA65%! POLAND26%! THAILAND83%!53%!RUSSIA 30. JAN INTERNET PENETRATION BY COUNTRY201487%! 86%! 84%! 84%! 83%! 83%! 81%! 80%! 79%!73%!65%!58%!We Are Social wearesocial.sg @wearesocialsg 30 Sources: US Census Bureau, InternetWorldStats, CNNIC55%!53%! 53%!49%!45%! 44%!41%!38%!35%!32%!26%!15%!12%!UKCANADAGERMANYSOUTH KOREAFRANCEUAEAUSTRALIAUSAJAPANSINGAPOREPOLANDITALYARGENTINARUSSIASAUDI ARABIABRAZILTURKEYCHINASOUTH AFRICAMEXICOWORLD AVERAGENIGERIATHAILANDINDONESIAINDIA 31. We Are Social wearesocial.sg @wearesocialsg 31JAN TIME SPENT ON THE INTERNET2014 Sources: US Census Bureau, InternetWorldStats, CNNICAVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET6.1!5.6!5.5!5.4!5.3!5.2!5.2!5.2!5.1!5.0!5.0!4.9!4.9!4.9!4.9!4.8!4.7!4.5!4.5!4.2!4.1!3.8!3.5!3.5!2.4!2.5!2.5!3.2!2.0!2.4!3.0!3.4!3.1!1.4!3.0!1.4!2.6!1.9!1.9!2.1!2.0!1.9!1.7!1.5!1.0!1.5!1.0!1.6!BRAZILSOUTH AFRICAINDONESIAMEXICOSINGAPOREUSAUAEARGENTINATHAILANDPOLANDSAUDI ARABIARUSSIAINDIACANADATURKEYWEIGHTEDAVERAGEITALYCHINAAUSTRALIAUKFRANCEGERMANYJAPANSOUTH KOREANIGERIAACCESS THROUGH LAPTOP / DESKTOPACCESS THROUGH MOBILE DEVICEN/A! 32. JAN SOCIAL PENETRATION BY COUNTRY2014VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRYGERMANY57%!56%!43%!35%!45%!CANADAUSANIGERIAUAEWe Are Social wearesocial.sg @wearesocialsg 32 Sources: US Census Bureau, Tencent, Facebook59%!57%!42%!42%!55%!56%!20%!6%!17%!27%!46%!33%!28%!25%!43%! 7%!MEXICOBRAZILARGENTINA SOUTHAFRICASAUDIARABIAINDIACHINASOUTHKOREAJAPANAUSTRALIASINGAPORETURKEYUKFRANCEITALYINDONESIA31%! POLAND36%! THAILAND80%!RUSSIA 33. JAN SOCIAL PENETRATION BY COUNTRY2014VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRYS INTERNET USERSCANADAUSAMEXICOBRAZILGERMANYNIGERIAARGENTINA SOUTHWe Are Social wearesocial.sg @wearesocialsg 33 Sources: US Census Bureau, GlobalWebIndex Wave 11AFRICASAUDIARABIAINDIACHINASOUTHKOREAJAPANAUSTRALIASINGAPORETURKEYUKFRANCEITALYPOLANDTHAILANDUAERUSSIA73%!15%!70%!58%!74%!42%!25%!12%!81%!51%!54%!44%!N/A!40%!48%!54%!50%!76%! 56%!74%!68%!82%!75%!37%!INDONESIA 34. JAN SOCIAL PENETRATION BY COUNTRY2014We Are Social wearesocial.sg @wearesocialsg 34 Sources: US Census Bureau, Tencent, Facebook80%!59%! 57%! 57%! 56%! 56%! 55%!46%! 45%! 43%! 43%! 42%! 42%!36%! 35%! 33%!31%!28%! 27%! 26%! 25%!20%!17%!7%! 6%!UAESINGAPOREAUSTRALIAUKARGENTINAUSACANADACHINATURKEYMEXICOBRAZILFRANCEITALYTHAILANDGERMANYRUSSIAPOLANDSAUDI ARABIASOUTH KOREAWORLD AVERAGEINDONESIASOUTH AFRICAJAPANINDIANIGERIAVERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY 35. JAN SOCIAL PENETRATION BY COUNTRY2014We Are Social wearesocial.sg @wearesocialsg 35 Sources: US Census Bureau, GlobalWebIndex Wave 1182%! 81%!76%! 75%! 74%! 74%! 73%!70%!68%!58%!56%!54%! 54%!51%! 50%!48%!44%! 42%!40%! 39%! 37%!25%!15%!12%!CANADAUAEUKUSASOUTH KOREAGERMANYAUSTRALIASINGAPOREFRANCEJAPANPOLANDITALYARGENTINASAUDI ARABIARUSSIABRAZILTURKEYCHINASOUTH AFRICAWEIGHTEDAVERAGEMEXICOTHAILANDINDONESIAINDIANIGERIAVERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRYS INTERNET USERSN/A! 36. JAN TIME SPENT ON SOCIAL MEDIA2014N/A!We Are Social wearesocial.sg @wearesocialsg 36 Source: GlobalWebIndex Wave 114.3!3.8!3.7!3.3!3.1! 3.0!2.9!2.8!2.5! 2.5! 2.4!2.3! 2.3!2.2! 2.2!2.1! 2.0!1.9!1.6!1.5! 1.5! 1.4!1.0!0.8!ARGENTINAMEXICOTHAILANDUAEBRAZILSOUTH AFRICAINDONESIASAUDI ARABIATURKEYITALYINDIACANADAUSARUSSIASINGAPOREAUSTRALIAWEIGHTEDAVERAGEUKPOLANDCHINAFRANCEGERMANYSOUTH KOREAJAPANNIGERIAAVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS 37. JAN MOBILE PENETRATION BY COUNTRY2014GERMANY130%!103%!134%!133%!84%!CANADAUSANIGERIAUAEWe Are Social wearesocial.sg @wearesocialsg 37 Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA148%!110%!109%!158%!76%!138%!141%!65%!109%!110%!89%!184%!197%!112%!87%! 73%!MEXICOBRAZILARGENTINA SOUTHAFRICASAUDIARABIAINDIACHINASOUTHKOREAJAPANAUSTRALIASINGAPORETURKEYUKFRANCEITALYINDONESIA132%! POLAND125%! THAILAND252%!RUSSIA 38. We Are Social wearesocial.sg @wearesocialsg 38JAN MOBILE PENETRATION BY COUNTRY2014 Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA252%!197%!184%!158%!148%!141%!138%!134%!133%!132%!130%!125%!112%!110%!110%!109%!109%!103%!93%!89%!87%!84%!76%!73%!65%!UAESAUDI ARABIARUSSIAITALYSINGAPORESOUTH AFRICAARGENTINABRAZILGERMANYPOLANDUKTHAILANDINDONESIAAUSTRALIASOUTH KOREAFRANCEJAPANUSAWORLD AVERAGECHINAMEXICOTURKEYCANADAINDIANIGERIA 39. INDIVIDUAL COUNTRY SNAPSHOTSWe Are Social wearesocial.sg @wearesocialsg 39 40. ARGENTINAWe Are Social wearesocial.sg @wearesocialsg 40 41. ARGENTINA: DATA SNAPSHOT42,610,981TOTAL POPULATION23,543,412INTERNET USERS24,000,000ACTIVE FACEBOOK USERS58,599,390JAN2014ACTIVE MOBILE SUBSCRIPTIONS93%URBAN55%INTERNET PENETRATION56%FACEBOOK PENETRATIONMOBILE PENETRATION7%!RURAL138%We Are Social wearesocial.sg @wearesocialsg 41 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 42. JAN ARGENTINA: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION5H 11M 42%We Are Social wearesocial.sg @wearesocialsg 42 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY3H 25M 43. JAN ARGENTINA: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY54% 4H 17MWe Are Social wearesocial.sg @wearesocialsg 43 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE59%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES21% 44. JAN ARGENTINA: SOCIAL MEDIA USE2014OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 44 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.95%90%67%51%31%25%65%56%27%23%11%8%ANY SOCIALNETWORKFACEBOOKGOOGLE+TWITTERLINKEDINBADOOUSED IN THE PAST MONTH 45. JAN ARGENTINA: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE31% 86%We Are Social wearesocial.sg @wearesocialsg 45 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE85%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE25% 46. AUSTRALIAWe Are Social wearesocial.sg @wearesocialsg 46 47. AUSTRALIA: DATA SNAPSHOT22,262,501TOTAL POPULATION18,129,727INTERNET USERS12,800,000ACTIVE FACEBOOK USERS24,400,000JAN2014ACTIVE MOBILE SUBSCRIPTIONS89%URBAN81%INTERNET PENETRATION57%FACEBOOK PENETRATIONMOBILE PENETRATION11%!RURAL110%We Are Social wearesocial.sg @wearesocialsg 47 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 48. JAN AUSTRALIA: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION4H 30M 59%We Are Social wearesocial.sg @wearesocialsg 48 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY1H 40M 49. JAN AUSTRALIA: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY73% 2H 05MWe Are Social wearesocial.sg @wearesocialsg 49 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE55%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES14% 50. JAN AUSTRALIA: SOCIAL MEDIA USE201489%81%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 50 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH42%30%23%15%62%53%14%14%11%7%ANY SOCIAL NETWORKFACEBOOKTWITTERGOOGLE+LINKEDININSTAGRAM 51. JAN AUSTRALIA: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE65% 90%We Are Social wearesocial.sg @wearesocialsg 51 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE78%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE41% 52. BRAZILWe Are Social wearesocial.sg @wearesocialsg 52 53. BRAZIL: DATA SNAPSHOT201,009,622TOTAL POPULATION99,357,737INTERNET USERS86,000,000ACTIVE FACEBOOK USERS268,440,423JAN2014ACTIVE MOBILE SUBSCRIPTIONS85%URBAN49%INTERNET PENETRATION43%FACEBOOK PENETRATIONMOBILE PENETRATION15%RURAL134%We Are Social wearesocial.sg @wearesocialsg 53 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 54. JAN BRAZIL: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION6H 03M 39%We Are Social wearesocial.sg @wearesocialsg 54 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY2H 26M 55. JAN BRAZIL: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY48% 3H 08MWe Are Social wearesocial.sg @wearesocialsg 55 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE59%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES24% 56. JAN BRAZIL: SOCIAL MEDIA USE201498%94%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 56 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH75%56%54%39%72%57%28%21%13%12%ANY SOCIAL NETWORKFACEBOOKGOOGLE+TWITTERLINKEDINORKUT 57. JAN BRAZIL: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE26% 89%We Are Social wearesocial.sg @wearesocialsg 57 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE82%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE30% 58. CANADAWe Are Social wearesocial.sg @wearesocialsg 58 59. CANADA: DATA SNAPSHOT34,568,211TOTAL POPULATION29,760,764INTERNET USERS19,000,000ACTIVE FACEBOOK USERS26,263,000JAN2014ACTIVE MOBILE SUBSCRIPTIONS81%URBANINTERNET PENETRATION86%55%FACEBOOK PENETRATION76%MOBILE PENETRATION19%RURALWe Are Social wearesocial.sg @wearesocialsg 59 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 60. JAN CANADA: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION4H 53M 58%We Are Social wearesocial.sg @wearesocialsg 60 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY1H 51M 61. JAN CANADA: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY82% 2H 19MWe Are Social wearesocial.sg @wearesocialsg 61 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE46%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES9% 62. JAN CANADA: SOCIAL MEDIA USE201491%85%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 62 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH46%45%30%26%66%57%22%13%11%10%ANY SOCIAL NETWORKFACEBOOKTWITTERGOOGLE+LINKEDINPINTEREST 63. JAN CANADA: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE56% 89%We Are Social wearesocial.sg @wearesocialsg 63 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE77%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE27% 64. CHINAWe Are Social wearesocial.sg @wearesocialsg 64 65. CHINA: DATA SNAPSHOTJAN20141,349,585,838TOTAL POPULATION590,560,000INTERNET USERS623,300,000ACTIVE QZONE USERS1,206,553,000ACTIVE MOBILE SUBSCRIPTIONS51%URBAN44%INTERNET PENETRATION46%QZONE PENETRATIONMOBILE PENETRATION49%RURAL89%We Are Social wearesocial.sg @wearesocialsg 65 Sources: US Census Bureau, CNNIC, Tencent, ITU 66. JAN CHINA: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION4H 31M 43%We Are Social wearesocial.sg @wearesocialsg 66 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY1H 55M 67. JAN CHINA: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY42% 1H 30MWe Are Social wearesocial.sg @wearesocialsg 67 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE51%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES24% 68. JAN CHINA: SOCIAL MEDIA USE201498%83%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 68 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH76%75%74%56%87%62%53%51%51%35%ANY SOCIAL NETWORKSINA WEIBOQZONETENCENT WEIBOTENCENTYOUKU 69. JAN CHINA: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE47% 96%We Are Social wearesocial.sg @wearesocialsg 69 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE98%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE69% 70. FRANCEWe Are Social wearesocial.sg @wearesocialsg 70 71. FRANCE: DATA SNAPSHOT65,951,611TOTAL POPULATION54,473,474INTERNET USERS28,000,000ACTIVE FACEBOOK USERS72,180,000JAN2014ACTIVE MOBILE SUBSCRIPTIONS86%URBANINTERNET PENETRATION83%42%FACEBOOK PENETRATIONMOBILE PENETRATION14%RURAL109%We Are Social wearesocial.sg @wearesocialsg 71 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 72. JAN FRANCE: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION4H 07M 54%We Are Social wearesocial.sg @wearesocialsg 72 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY0H 58M 73. JAN FRANCE: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY68% 1H 29MWe Are Social wearesocial.sg @wearesocialsg 73 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE41%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES10% 74. JAN FRANCE: SOCIAL MEDIA USE201485%74%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 74 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH35%24%23%13%55%43%11%10%5%5%ANY SOCIAL NETWORKFACEBOOKGOOGLE+TWITTERLINKEDINVIADEO 75. JAN FRANCE: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE42% 88%We Are Social wearesocial.sg @wearesocialsg 75 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE74%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE26% 76. GERMANYWe Are Social wearesocial.sg @wearesocialsg 76 77. GERMANY: DATA SNAPSHOT81,147,265TOTAL POPULATION68,296,919INTERNET USERS28,000,000ACTIVE FACEBOOK USERS107,700,000JAN2014ACTIVE MOBILE SUBSCRIPTIONS74%URBANINTERNET PENETRATION84%35%FACEBOOK PENETRATIONMOBILE PENETRATION26%RURAL133%We Are Social wearesocial.sg @wearesocialsg 77 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 78. JAN GERMANY: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION3H 46M 62%We Are Social wearesocial.sg @wearesocialsg 78 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY1H 27M 79. JAN GERMANY: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY74% 1H 25MWe Are Social wearesocial.sg @wearesocialsg 79 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE46%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES13% 80. JAN GERMANY: SOCIAL MEDIA USE201481%72%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 80 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH32%21%8%7%52%45%8%7%2%2%ANY SOCIAL NETWORKFACEBOOKTWITTERGOOGLE+OTHERINSTAGRAM 81. JAN GERMANY: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE40% 88%We Are Social wearesocial.sg @wearesocialsg 81 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE76%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE32% 82. INDIAWe Are Social wearesocial.sg @wearesocialsg 82 83. INDIA: DATA SNAPSHOTJAN20141,220,800,359TOTAL POPULATION151,598,994INTERNET USERS90,000,000ACTIVE FACEBOOK USERS893,862,000ACTIVE MOBILE SUBSCRIPTIONS31%URBAN12%INTERNET PENETRATION7%FACEBOOK PENETRATION73%MOBILE PENETRATION69%RURALWe Are Social wearesocial.sg @wearesocialsg 83 Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook 84. JAN INDIA: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION4H 54M 11%We Are Social wearesocial.sg @wearesocialsg 84 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY2H 36M 85. JAN INDIA: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY12% 2H 26MWe Are Social wearesocial.sg @wearesocialsg 85 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE57%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES29% 86. JAN INDIA: SOCIAL MEDIA USE201497%94%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 86 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH78%67%54%51%72%55%35%30%24%17%ANY SOCIAL NETWORKFACEBOOKGOOGLE+TWITTERLINKEDINORKUT 87. JAN INDIA: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE13% 95%We Are Social wearesocial.sg @wearesocialsg 87 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE91%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE54% 88. INDONESIAWe Are Social wearesocial.sg @wearesocialsg 88 89. INDONESIA: DATA SNAPSHOT251,160,124TOTAL POPULATION38,191,873INTERNET USERS62,000,000ACTIVE FACEBOOK USERS281,963,665JAN2014ACTIVE MOBILE SUBSCRIPTIONS51%URBAN15%INTERNET PENETRATION25%FACEBOOK PENETRATIONMOBILE PENETRATION49%RURAL112%We Are Social wearesocial.sg @wearesocialsg 89 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 90. JAN INDONESIA: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION5H 27M 14%We Are Social wearesocial.sg @wearesocialsg 90 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY2H 30M 91. JAN INDONESIA: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY15% 2H 54MWe Are Social wearesocial.sg @wearesocialsg 91 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE74%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES32% 92. JAN INDONESIA: SOCIAL MEDIA USE201498%93%80%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 92 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH74%39%32%79%59%41%33%15%12%ANY SOCIAL NETWORKFACEBOOKTWITTERGOOGLE+LINKEDININSTAGRAM 93. JAN INDONESIA: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE14% 94%We Are Social wearesocial.sg @wearesocialsg 93 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE95%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE57% 94. ITALYWe Are Social wearesocial.sg @wearesocialsg 94 95. ITALY: DATA SNAPSHOT61,482,297TOTAL POPULATION35,531,527INTERNET USERS26,000,000ACTIVE FACEBOOK USERS97,226,000JAN2014ACTIVE MOBILE SUBSCRIPTIONS68%URBAN58%INTERNET PENETRATION42%FACEBOOK PENETRATIONMOBILE PENETRATION32%RURAL158%We Are Social wearesocial.sg @wearesocialsg 95 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 96. JAN ITALY: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION4H 42M 46%We Are Social wearesocial.sg @wearesocialsg 96 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY1H 59M 97. JAN ITALY: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY54% 2H 29MWe Are Social wearesocial.sg @wearesocialsg 97 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE47%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES16% 98. JAN ITALY: SOCIAL MEDIA USE201492%83%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 98 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH53%41%24%17%61%49%16%15%9%8%ANY SOCIAL NETWORKFACEBOOKGOOGLE+TWITTERLINKEDININSTAGRAM 99. JAN ITALY: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE41% 92%We Are Social wearesocial.sg @wearesocialsg 99 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE84%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE30% 100. JAPANWe Are Social wearesocial.sg @wearesocialsg 100 101. JAPAN: DATA SNAPSHOT127,253,075TOTAL POPULATION100,684,474INTERNET USERS22,000,000ACTIVE FACEBOOK USERS138,362,823JAN2014ACTIVE MOBILE SUBSCRIPTIONS91%URBAN79%INTERNET PENETRATION17%FACEBOOK PENETRATIONMOBILE PENETRATION9%!RURAL109%We Are Social wearesocial.sg @wearesocialsg 101 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 102. JAN JAPAN: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION3H 27M 48%We Are Social wearesocial.sg @wearesocialsg 102 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY1H 01M 103. JAN JAPAN: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY58% 0H 45MWe Are Social wearesocial.sg @wearesocialsg 103 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE11%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES5% 104. JAN JAPAN: SOCIAL MEDIA USE201466%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 104 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH39%38%25%17%2%42%22%22%8%2%1%ANY SOCIAL NETWORKTWITTERFACEBOOKMIXIGOOGLE+TUMBLR 105. JAN JAPAN: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE25% 89%We Are Social wearesocial.sg @wearesocialsg 105 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE81%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE44% 106. MEXICOWe Are Social wearesocial.sg @wearesocialsg 106 107. MEXICO: DATA SNAPSHOT116,220,947TOTAL POPULATION44,173,551INTERNET USERS50,000,000ACTIVE FACEBOOK USERS100,785,917JAN2014ACTIVE MOBILE SUBSCRIPTIONS78%URBAN38%INTERNET PENETRATION43%FACEBOOK PENETRATIONMOBILE PENETRATION22%RURAL87%We Are Social wearesocial.sg @wearesocialsg 107 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 108. JAN MEXICO: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION5H 22M 33%We Are Social wearesocial.sg @wearesocialsg 108 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY3H 10M 109. JAN MEXICO: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY37% 3H 46MWe Are Social wearesocial.sg @wearesocialsg 109 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE59%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES21% 110. JAN MEXICO: SOCIAL MEDIA USE201498%94%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 110 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH74%62%36%28%72%61%29%27%12%8%ANY SOCIAL NETWORKFACEBOOKGOOGLE+TWITTERLINKEDININSTAGRAM 111. JAN MEXICO: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE37% 95%We Are Social wearesocial.sg @wearesocialsg 111 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE91%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE39% 112. NIGERIAWe Are Social wearesocial.sg @wearesocialsg 112 113. NIGERIA: DATA SNAPSHOT174,507,539TOTAL POPULATION55,930,391INTERNET USERS11,200,000ACTIVE FACEBOOK USERS114,000,000JAN2014ACTIVE MOBILE SUBSCRIPTIONS50%URBAN32%INTERNET PENETRATION6%FACEBOOK PENETRATION65%MOBILE PENETRATION50%RURALWe Are Social wearesocial.sg @wearesocialsg 113 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 114. POLANDWe Are Social wearesocial.sg @wearesocialsg 114 115. POLAND: DATA SNAPSHOT38,383,809TOTAL POPULATION24,969,935INTERNET USERS11,800,000ACTIVE FACEBOOK USERS50,840,000JAN2014ACTIVE MOBILE SUBSCRIPTIONS61%URBAN65%INTERNET PENETRATION31%FACEBOOK PENETRATIONMOBILE PENETRATION39%RURAL132%We Are Social wearesocial.sg @wearesocialsg 115 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 116. JAN POLAND: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION4H 59M 45%We Are Social wearesocial.sg @wearesocialsg 116 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY1H 21M 117. JAN POLAND: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY56% 1H 37MWe Are Social wearesocial.sg @wearesocialsg 117 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE27%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES9% 118. JAN POLAND: SOCIAL MEDIA USE201490%74%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 118 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH55%46%18%12%77%59%29%26%10%5%ANY SOCIAL NETWORKFACEBOOKNASZAKLASAGOOGLE+TWITTERLINKEDIN 119. JAN POLAND: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE35% 90%We Are Social wearesocial.sg @wearesocialsg 119 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE78%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE28% 120. RUSSIAWe Are Social wearesocial.sg @wearesocialsg 120 121. RUSSIA: DATA SNAPSHOT142,500,482TOTAL POPULATION75,926,004INTERNET USERS46,800,000ACTIVE VKONTAKTE USERS261,886,329JAN2014ACTIVE MOBILE SUBSCRIPTIONS74%URBAN53%INTERNET PENETRATION33%VKONTAKTE PENETRATIONMOBILE PENETRATION26%RURAL184%We Are Social wearesocial.sg @wearesocialsg 121 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 122. JAN RUSSIA: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION4H 56M 36%We Are Social wearesocial.sg @wearesocialsg 122 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY1H 22M 123. JAN RUSSIA: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY50% 2H 11MWe Are Social wearesocial.sg @wearesocialsg 123 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE46%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES12% 124. JAN RUSSIA: SOCIAL MEDIA USE201494%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 124 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH75%69%68%52%39%80%52%44%41%24%18%ANY SOCIAL NETWORKVKONTAKTEODNOKLASSNIKIFACEBOOKGOOGLE+TWITTER 125. JAN RUSSIA: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE36% 93%We Are Social wearesocial.sg @wearesocialsg 125 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE82%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE39% 126. SAUDI ARABIAWe Are Social wearesocial.sg @wearesocialsg 126 127. SAUDI ARABIA: DATA SNAPSHOT26,939,583TOTAL POPULATION14,328,632INTERNET USERS7,600,000ACTIVE FACEBOOK USERS53,012,322JAN2014ACTIVE MOBILE SUBSCRIPTIONS82%URBAN53%INTERNET PENETRATION28%FACEBOOK PENETRATIONMOBILE PENETRATION18%RURAL197%We Are Social wearesocial.sg @wearesocialsg 127 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 128. JAN SAUDI ARABIA: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION4H 57M 47%We Are Social wearesocial.sg @wearesocialsg 128 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY3H 01M 129. JAN SAUDI ARABIA: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY51% 2H 48MWe Are Social wearesocial.sg @wearesocialsg 129 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE51%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES20% 130. JAN SAUDI ARABIA: SOCIAL MEDIA USE201494%89%77%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 130 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH75%33%31%66%55%41%32%16%13%ANY SOCIAL NETWORKFACEBOOKTWITTERGOOGLE+INSTAGRAMLINKEDIN 131. JAN SAUDI ARABIA: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE73% 89%We Are Social wearesocial.sg @wearesocialsg 131 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE83%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE31% 132. SINGAPOREWe Are Social wearesocial.sg @wearesocialsg 132 133. SINGAPORE: DATA SNAPSHOT5,460,302TOTAL POPULATION3,971,318INTERNET USERS3,200,000ACTIVE FACEBOOK USERS8,063,000JAN2014ACTIVE MOBILE SUBSCRIPTIONS100%URBAN73%INTERNET PENETRATION59%FACEBOOK PENETRATIONMOBILE PENETRATION148%We Are Social wearesocial.sg @wearesocialsg 133 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 134. JAN SINGAPORE: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION5H 16M 64%We Are Social wearesocial.sg @wearesocialsg 134 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY1H 57M 135. JAN SINGAPORE: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY70% 2H 10MWe Are Social wearesocial.sg @wearesocialsg 135 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE49%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES18% 136. JAN SINGAPORE: SOCIAL MEDIA USE201496%92%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 136 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH54%45%36%25%68%59%19%18%13%12%ANY SOCIAL NETWORKFACEBOOKTWITTERGOOGLE+LINKEDININSTAGRAM 137. JAN SINGAPORE: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE72% 96%We Are Social wearesocial.sg @wearesocialsg 137 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE87%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE44% 138. SOUTH AFRICAWe Are Social wearesocial.sg @wearesocialsg 138 139. SOUTH AFRICA: DATA SNAPSHOT48,601,098TOTAL POPULATION20,012,275INTERNET USERS9,800,000ACTIVE FACEBOOK USERS68,394,000JAN2014ACTIVE MOBILE SUBSCRIPTIONS62%URBAN41%INTERNET PENETRATION20%FACEBOOK PENETRATIONMOBILE PENETRATION38%RURAL141%We Are Social wearesocial.sg @wearesocialsg 139 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 140. JAN SOUTH AFRICA: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION5H 37M 38%We Are Social wearesocial.sg @wearesocialsg 140 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY2H 29M 141. JAN SOUTH AFRICA: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY40% 3H 02MWe Are Social wearesocial.sg @wearesocialsg 141 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE59%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES19% 142. JAN SOUTH AFRICA: SOCIAL MEDIA USE201497%92%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 142 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH69%62%49%34%81%71%35%35%25%13%ANY SOCIAL NETWORKFACEBOOKGOOGLE+TWITTERLINKEDINPINTEREST 143. JAN SOUTH AFRICA: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE40% 92%We Are Social wearesocial.sg @wearesocialsg 143 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE89%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE30% 144. SOUTH KOREAWe Are Social wearesocial.sg @wearesocialsg 144 145. SOUTH KOREA: DATA SNAPSHOT48,955,203TOTAL POPULATION41,091,681INTERNET USERS13,000,000ACTIVE FACEBOOK USERS53,624,427JAN2014ACTIVE MOBILE SUBSCRIPTIONS83%URBANINTERNET PENETRATION84%27%FACEBOOK PENETRATIONMOBILE PENETRATION17%RURAL110%We Are Social wearesocial.sg @wearesocialsg 145 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 146. JAN SOUTH KOREA: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION3H 27M 75%We Are Social wearesocial.sg @wearesocialsg 146 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY1H 35M 147. JAN SOUTH KOREA: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY74% 1H 01MWe Are Social wearesocial.sg @wearesocialsg 147 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE37%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES17% 148. JAN SOUTH KOREA: SOCIAL MEDIA USE201484%75%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 148 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH56%38%33%8%48%36%22%7%7%1%ANY SOCIAL NETWORKFACEBOOKTWITTERGOOGLE+ME2DAYNATE CONNECT 149. JAN SOUTH KOREA: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE73% 94%We Are Social wearesocial.sg @wearesocialsg 149 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE94%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE56% 150. THAILANDWe Are Social wearesocial.sg @wearesocialsg 150 151. THAILAND: DATA SNAPSHOT67,448,120TOTAL POPULATION17,779,139INTERNET USERS24,000,000ACTIVE FACEBOOK USERS84,075,036JAN2014ACTIVE MOBILE SUBSCRIPTIONS34%URBAN26%INTERNET PENETRATION36%FACEBOOK PENETRATIONMOBILE PENETRATION66%RURAL125%We Are Social wearesocial.sg @wearesocialsg 151 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 152. JAN THAILAND: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION5H 07M 24%We Are Social wearesocial.sg @wearesocialsg 152 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY3H 04M 153. JAN THAILAND: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY25% 3H 39MWe Are Social wearesocial.sg @wearesocialsg 153 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE50%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES36% 154. JAN THAILAND: SOCIAL MEDIA USE201497%96%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 154 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH69%57%40%23%76%68%36%32%22%7%ANY SOCIAL NETWORKFACEBOOKGOOGLE+TWITTERINSTAGRAMLINKEDIN 155. JAN THAILAND: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE31% 95%We Are Social wearesocial.sg @wearesocialsg 155 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE94%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE51% 156. TURKEYWe Are Social wearesocial.sg @wearesocialsg 156 157. TURKEY: DATA SNAPSHOT80,694,485TOTAL POPULATION35,990,932INTERNET USERS36,000,000ACTIVE FACEBOOK USERS68,000,000JAN2014ACTIVE MOBILE SUBSCRIPTIONS72%URBAN45%INTERNET PENETRATION45%FACEBOOK PENETRATIONMOBILE PENETRATION28%RURAL84%We Are Social wearesocial.sg @wearesocialsg 157 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 158. JAN TURKEY: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION4H 51M 36%We Are Social wearesocial.sg @wearesocialsg 158 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY1H 53M 159. JAN TURKEY: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY44% 2H 32MWe Are Social wearesocial.sg @wearesocialsg 159 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE51%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES26% 160. JAN TURKEY: SOCIAL MEDIA USE201497%93%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 160 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH72%70%33%26%75%60%34%28%11%11%ANY SOCIAL NETWORKFACEBOOKTWITTERGOOGLE+LINKEDININSTAGRAM 161. JAN TURKEY: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE30% 95%We Are Social wearesocial.sg @wearesocialsg 161 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE92%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE43% 162. UNITED ARAB EMIRATESWe Are Social wearesocial.sg @wearesocialsg 162 163. UAE: DATA SNAPSHOT5,473,972TOTAL POPULATION4,517,169INTERNET USERS4,400,000ACTIVE FACEBOOK USERS13,775,252JAN2014ACTIVE MOBILE SUBSCRIPTIONS84%URBANINTERNET PENETRATION83%80%FACEBOOK PENETRATIONMOBILE PENETRATION16%RURAL252%We Are Social wearesocial.sg @wearesocialsg 163 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 164. JAN UAE: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION5H 12M 71%We Are Social wearesocial.sg @wearesocialsg 164 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY2H 57M 165. JAN UAE: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY81% 3H 17MWe Are Social wearesocial.sg @wearesocialsg 165 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE52%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES22% 166. JAN UAE: SOCIAL MEDIA USE201496%93%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 166 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH73%64%49%26%67%53%32%27%22%10%ANY SOCIAL NETWORKFACEBOOKGOOGLE+TWITTERLINKEDININSTAGRAM 167. JAN UAE: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE74% 90%We Are Social wearesocial.sg @wearesocialsg 167 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE82%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE38% 168. UNITED KINGDOMWe Are Social wearesocial.sg @wearesocialsg 168 169. UK: DATA SNAPSHOT63,395,574TOTAL POPULATION54,861,245INTERNET USERS36,000,000ACTIVE FACEBOOK USERS82,109,000JAN2014ACTIVE MOBILE SUBSCRIPTIONS80%URBANINTERNET PENETRATION57%FACEBOOK PENETRATIONMOBILE PENETRATION20%RURAL87%130%We Are Social wearesocial.sg @wearesocialsg 169 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 170. JAN UK: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION4H 11M 64%We Are Social wearesocial.sg @wearesocialsg 170 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY1H 32M 171. JAN UK: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY76% 1H 51MWe Are Social wearesocial.sg @wearesocialsg 171 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE45%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES9% 172. JAN UK: SOCIAL MEDIA USE201487%79%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 172 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH44%33%22%13%63%54%24%10%9%7%ANY SOCIAL NETWORKFACEBOOKTWITTERGOOGLE+LINKEDININSTAGRAM 173. JAN UK: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE62% 87%We Are Social wearesocial.sg @wearesocialsg 173 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE73%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE39% 174. UNITED STATES OF AMERICAWe Are Social wearesocial.sg @wearesocialsg 174 175. USA: DATA SNAPSHOT316,668,567TOTAL POPULATION254,295,536INTERNET USERS178,000,000ACTIVE FACEBOOK USERS327,577,529JAN2014ACTIVE MOBILE SUBSCRIPTIONS82%URBAN80%INTERNET PENETRATION56%FACEBOOK PENETRATIONMOBILE PENETRATION18%RURAL103%We Are Social wearesocial.sg @wearesocialsg 175 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 176. JAN USA: INTERNET INDICATORS2014AVERAGE TIME THAT INTERNETUSERS SPEND USING THEINTERNET EACH DAY THROUGHA DESKTOP OR LAPTOPMOBILE INTERNETPENETRATION AS APERCENTAGE OFTOTAL POPULATION5H 13M 60%We Are Social wearesocial.sg @wearesocialsg 176 Sources: US Census Bureau, GlobalWebIndex Wave 11AVERAGE TIME THATMOBILE INTERNET USERSSPEND USING MOBILEINTERNET EACH DAY2H 25M 177. JAN USA: SOCIAL INDICATORS2014SOCIAL MEDIAPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONAVERAGE TIME SOCIALMEDIA USERS SPENDON SOCIAL MEDIAEACH DAY75% 2H 17MWe Are Social wearesocial.sg @wearesocialsg 177 Sources: US Census Bureau, GlobalWebIndex Wave 11PERCENTAGE OFMOBILE USERS USINGSOCIAL MEDIA APPSON THEIR PHONE54%PERCENTAGE OFMOBILE USERS USINGLOCATION-BASEDSERVICES15% 178. JAN USA: SOCIAL MEDIA USE201492%85%OWN AN ACCOUNTWe Are Social wearesocial.sg @wearesocialsg 178 Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.USED IN THE PAST MONTH46%44%33%30%67%56%22%17%16%11%ANY SOCIAL NETWORKFACEBOOKTWITTERGOOGLE+PINTERESTLINKEDIN 179. JAN USA: SMARTPHONE USAGE2014SMARTPHONEPENETRATION AS APERCENTAGE OF THETOTAL POPULATIONSMARTPHONE USERSSEARCHING FORLOCAL INFORMATIONVIA THEIR PHONE56% 94%We Are Social wearesocial.sg @wearesocialsg 179 Source: Googles Our Mobile Planet ReportSMARTPHONE USERSRESEARCHINGPRODUCTS VIATHEIR PHONE77%SMARTPHONE USERSWHO HAVE MADE APURCHASE VIA THEIRPHONE46% 180. DATA SOURCES USED IN THIS REPORTPopulation dataLatest available data from the United States Census Bureau (based on 2013 data),correct as at January 2014.Internet user dataLatest available data from InternetWorldStats.com and the China Internet NetworkInformation Centre, correct as at January 2014; usage behaviour data fromGlobalWebIndex Wave 11 (Q3 2013).Social media user dataLatest site-reported monthly active user data from Facebook, Google+, Qzone, SinaWeibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usagebehaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013).Mobile phone user dataLatest available data from Ericsson Mobility Report (November 2013), the InternationalTelecommunication Union (ITU), and the CIA Government Factbook, correct as atJanuary 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q32013), and Googles Our Mobile Planet Report from May 2013.We Are Social wearesocial.sg @wearesocialsg 180 181. FIND OUT MORE ATWEARESOCIAL.SGWe Are Social wearesocial.sg @wearesocialsg 181 182. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.WERE ALREADY HELPING MANY OF THE WORLDSTOP BRANDS, INCLUDING ADIDAS, UNILEVER,DIAGEO, NESTL, HEINZ, AND LVMH.IF YOUD LIKE TO CHAT ABOUT US HELPING YOUTOO, CALL US ON +65 6423 1051, OR EMAILUS AT SAYHELLO@WEARESOCIAL.SG.FIND OUT MORE AT WEARESOCIAL.SG.We Are Social Making Friends & Influencing People 45 183. WE ARE SOCIAL SINGAPORESIMON KEMP, MANAGING DIRECTOR@WEARESOCIALSGSAYHELLO@WEARESOCIAL.SG+65 6423 1051HTTP://WEARESOCIAL.SGWe Are Social Making Friends & Influencing People 46