Global social, digital & mobile statistics 2014

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Global social, digital & mobile statistics, jan 2014

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  • 1. GLOBAL DIGITALSTATISTICS 2014WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL INDICATORSawree socialWe Are Social wearesocial.sg @wearesocialsg 1

2. COUNTRIES DETAILED IN THIS REPORT1 ARGENTINA2 AUSTRALIA3 BRAZIL4 CANADA5 CHINA6 FRANCE7 GERMANY8 INDIA7!23!6!14!24!10!13!1!3!18!9 INDONESIA10 ITALY11 JAPAN12 MEXICO13 NIGERIA14 POLAND15 RUSSIA16 SAUDI ARABIA19!9!2!11!17 SINGAPORE18 SOUTH AFRICA19 SOUTH KOREA20 TURKEY21 THAILAND22 UNITED ARAB EMIRATES23 UNITED KINGDOM24 UNITED STATES5!21!4!15!22!12!20!8!16!17!We Are Social wearesocial.sg @wearesocialsg 2 3. PLEASE CONTACT US FOR REPORTSON OTHER COUNTRIES & REGIONS:SAYHELLO@WEARESOCIAL.SG@WEARESOCIALSG+65 6423 1051WEARESOCIAL.SGWe Are Social wearesocial.sg @wearesocialsg 3 4. GLOBAL OVERVIEWWe Are Social wearesocial.sg @wearesocialsg 4 5. GLOBAL DATA SNAPSHOTJAN20147,095,476,818TOTAL WORLD POPULATION2,484,915,152INTERNET USERS1,856,680,860ACTIVE SOCIAL NETWORK USERS6,572,950,124MOBILE SUBSCRIBERS52% 48%URBAN35%INTERNET PENETRATIONRURAL26%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION93%We Are Social wearesocial.sg @wearesocialsg 5 Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 6. JAN SHARE OF GLOBAL USERS BY REGION2014NORTH AMERICA5% 11%11% 5%CENTRAL AMERICA3% 4%3% 3%SOUTH AMERICA6% 10%8% 8%WESTERN EUROPE6% 10%13% 8%CENTRAL &EASTERN EUROPE5% 6%7% 7%CENTRAL ASIA2% 1%1% 2%INTERNET USERSWe Are Social wearesocial.sg @wearesocialsg 6 Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIAEAST ASIA22% 37%30% 22%SOUTH ASIA23% 6%8% 18%MIDDLE EAST4% 4%4% 5%AFRICA16% 4%8% 11% OCEANIA1% 1%1% 1%POPULATIONSOCIAL MEDIA USERSMOBILE SUBSCRIPTIONSSOUTHEAST ASIA9% 9%6% 11% 7. JAN INTERNET PENETRATION BY REGION2014NORTHAMERICACENTRALAMERICASOUTHAMERICAWESTERNEUROPEAFRICAMIDDLEEASTCENTRAL &EASTERNEUROPE12%!We Are Social wearesocial.sg @wearesocialsg 7 Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIAEASTASIAOCEANIACENTRALASIA81%!47%!18%!37%!78%!54%!48%!63%!34%!29%!SOUTHASIASOUTHEAST25%!ASIA 8. JAN INTERNET PENETRATION BY REGION201481%! 78%!63%!54%!48%! 47%!37%! 35%! 34%!EASTASIAWe Are Social wearesocial.sg @wearesocialsg 8 Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA29%!25%!18%!12%!NORTHAMERICAWESTERNEUROPEOCEANIACENTRAL &EASTERNEUROPEEASTASIASOUTHAMERICAMIDDLEWORLDAVERAGECENTRALAMERICACENTRALSOUTHEASTASIAAFRICASOUTHASIA 9. JAN SOCIAL PENETRATION BY REGION2014BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRYNORTHAMERICASOUTHAMERICAWESTERNEUROPEAFRICAMIDDLEEASTWe Are Social wearesocial.sg @wearesocialsg 9 Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIAEASTASIAOCEANIACENTRALASIASOUTHASIASOUTHEASTASIA56%!44%!7%!24%!44%!33%!43%!44%!34%!5%!7%!26%!CENTRALAMERICACENTRAL &EASTERNEUROPE 10. JAN SOCIAL PENETRATION BY REGION2014EASTASIAWe Are Social wearesocial.sg @wearesocialsg 10 Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA56%!44%! 44%! 44%! 43%!34%! 33%!26%! 26%!24%!7%! 7%!5%!NORTHAMERICAWESTERNEUROPEOCEANIASOUTHAMERICAEASTASIACENTRALAMERICACENTRAL &EASTERNEUROPEWORLDAVERAGESOUTHEASTASIAMIDDLEAFRICASOUTHASIACENTRALBASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY 11. JAN ACTIVE USERS BY SOCIAL PLATFORM2014We Are Social wearesocial.sg @wearesocialsg 11 Sources: most recent user data in company press releases, correct as at January 20141,184 M816 M632 M400 M300 M272 M259 M232 M230 M220 MFACEBOOKQQQZONEWHATSAPPGOOGLE+WECHATLINKEDINTWITTERTUMBLRTENCENT WEIBOSOCIAL NETWORKMESSENGER / CHAT APP 12. JAN MOBILE PENETRATION BY REGION2014NORTHAMERICASOUTHAMERICAWESTERNEUROPEAFRICAMIDDLEEASTWe Are Social wearesocial.sg @wearesocialsg 12 Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIAEASTASIAOCEANIACENTRALASIASOUTHASIASOUTHEASTASIA101%!124%!67%!112%!129%!151%!92%!94%!89%!90%!72%!109%!CENTRALAMERICACENTRAL &EASTERNEUROPE 13. JAN MOBILE PENETRATION BY REGION2014EASTASIAWe Are Social wearesocial.sg @wearesocialsg 13 Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA151%!129%!124%!112%! 109%!101%!94%! 93%! 92%! 90%! 89%!72%!67%!CENTRAL &EASTERNEUROPEWESTERNEUROPESOUTHAMERICAMIDDLESOUTHEASTASIANORTHAMERICAOCEANIAWORLDAVERAGEEASTASIACENTRALCENTRALAMERICASOUTHASIAAFRICA 14. JAN MOBILE BROADBAND PENETRATION2014NORTHAMERICASOUTHAMERICAWESTERNEUROPEAFRICAMIDDLEEASTWe Are Social wearesocial.sg @wearesocialsg 14 Sources: US Census Bureau, International Telecommunication UnionEASTASIAOCEANIACENTRALASIASOUTHASIASOUTHEASTASIA72%!23%!7%!13%!55%!39%!28%!66%!8%!16%!4%!18%!CENTRALAMERICACENTRAL &EASTERNEUROPE 15. JAN MOBILE BROADBAND PENETRATION2014ASIAEASTWe Are Social wearesocial.sg @wearesocialsg 15 Sources: US Census Bureau, International Telecommunication Union72%!66%!55%!39%!28%!23%! 21%!18%! 16%!13%!8%! 7%!4%!NORTHAMERICAOCEANIAWESTERNEUROPECENTRAL &EASTERNEUROPEEASTASIASOUTHAMERICAWORLDAVERAGESOUTHEASTASIACENTRALMIDDLECENTRALAMERICAAFRICASOUTHASIA 16. JAN MOBILE BROADBAND SUBSCRIPTIONS2014NORTHAMERICASOUTHAMERICAWe Are Social wearesocial.sg @wearesocialsg 16 Source: International Telecommunication UnionAFRICAMIDDLEEASTWESTERNEUROPEEASTASIAOCEANIACENTRALASIASOUTHASIASOUTHEASTASIA252M!93M!83M!37M!228M!127M!444M!24M!15M!18M!61M!112M!CENTRALAMERICACENTRAL &EASTERNEUROPE 17. NORTH AMERICA351,300,266TOTAL POPULATION284,093,742INTERNET USERS197,033,600JAN2014ACTIVE SOCIAL NETWORK USERS353,899,984ACTIVE MOBILE SUBSCRIPTIONS82%URBAN81%INTERNET PENETRATION18%RURAL56%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION101%We Are Social wearesocial.sg @wearesocialsg 17 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 18. CENTRAL AMERICA195,127,178TOTAL POPULATION66,034,487INTERNET USERS66,951,880JAN2014ACTIVE SOCIAL NETWORK USERS173,787,140ACTIVE MOBILE SUBSCRIPTIONS71%URBAN34%INTERNET PENETRATION29%RURAL34%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION89%We Are Social wearesocial.sg @wearesocialsg 18 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 19. SOUTH AMERICA408,157,815TOTAL POPULATION193,655,950INTERNET USERS179,145,980JAN2014ACTIVE SOCIAL NETWORK USERS508,079,743ACTIVE MOBILE SUBSCRIPTIONS83%URBAN47%INTERNET PENETRATION17%RURAL44%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION124%We Are Social wearesocial.sg @wearesocialsg 19 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 20. WESTERN EUROPE416,767,521TOTAL POPULATION326,197,681INTERNET USERS185,034,740JAN2014ACTIVE SOCIAL NETWORK USERS538,572,700ACTIVE MOBILE SUBSCRIPTIONS77%URBAN78%INTERNET PENETRATION23%RURAL44%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION129%We Are Social wearesocial.sg @wearesocialsg 20 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 21. CENTRAL & EASTERN EUROPE323,365,917TOTAL POPULATION174,727,847INTERNET USERS106,440,000JAN2014ACTIVE SOCIAL NETWORK USERS486,919,115ACTIVE MOBILE SUBSCRIPTIONS68%URBAN54%INTERNET PENETRATION32%RURAL33%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION151%We Are Social wearesocial.sg @wearesocialsg 21 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 22. MIDDLE EAST279,192,238TOTAL POPULATION102,346,717INTERNET USERS66,900,000JAN2014ACTIVE SOCIAL NETWORK USERS311,419,837ACTIVE MOBILE SUBSCRIPTIONS72%URBAN37%INTERNET PENETRATION28%RURAL24%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION112%We Are Social wearesocial.sg @wearesocialsg 22 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 23. AFRICAJAN20141,125,664,947TOTAL POPULATION205,185,547INTERNET USERS79,851,240ACTIVE SOCIAL NETWORK USERS750,257,377ACTIVE MOBILE SUBSCRIPTIONS39%URBAN18%INTERNET PENETRATION61%RURAL7%SOCIAL NETWORKING PENETRATION67%MOBILE PENETRATIONWe Are Social wearesocial.sg @wearesocialsg 23 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 24. CENTRAL ASIA113,197,987TOTAL POPULATION32,444,899INTERNET USERS5,740,000JAN2014ACTIVE SOCIAL NETWORK USERS102,433,527ACTIVE MOBILE SUBSCRIPTIONS38%URBAN29%INTERNET PENETRATION62%RURAL5%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION90%We Are Social wearesocial.sg @wearesocialsg 24 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 25. SOUTH ASIAJAN20141,630,919,286TOTAL POPULATION188,303,759INTERNET USERS112,696,000ACTIVE SOCIAL NETWORK USERS1,173,703,583ACTIVE MOBILE SUBSCRIPTIONS31% 69%URBAN12%INTERNET PENETRATIONRURAL7%SOCIAL NETWORKING PENETRATION72%MOBILE PENETRATIONWe Are Social wearesocial.sg @wearesocialsg 25 Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook 26. EAST ASIAJAN20141,584,806,482TOTAL POPULATION756,093,363INTERNET USERS678,728,200ACTIVE SOCIAL NETWORK USERS1,451,087,957ACTIVE MOBILE SUBSCRIPTIONS56%URBAN48%INTERNET PENETRATION44%RURAL43%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION92%We Are Social wearesocial.sg @wearesocialsg 26 Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU 27. SOUTHEAST ASIA630,551,581TOTAL POPULATION155,173,606INTERNET USERS161,996,000JAN2014ACTIVE SOCIAL NETWORK USERS688,607,654ACTIVE MOBILE SUBSCRIPTIONS45%URBAN25%INTERNET PENETRATION55%RURAL26%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION109%We Are Social wearesocial.sg @wearesocialsg 27 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 28. OCEANIA36,425,600TOTAL POPULATION23,025,488INTERNET USERS16,163,220JAN2014ACTIVE SOCIAL NETWORK USERS34,181,507ACTIVE MOBILE SUBSCRIPTIONS71%URBAN63%INTERNET PENETRATION29%RURAL44%SOCIAL NETWORKING PENETRATIONMOBILE PENETRATION94%We Are Social wearesocial.sg @wearesocialsg 28 Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 29. JAN INTERNET PENETRATION BY COUNTRY2014GERMANY87%!80%!49%!84%!45%!CANADAUSANIGERIAUAEWe Are Social wearesocial.sg @wearesocialsg 29 Sources: US Census Bureau, InternetWorldStats, CNNIC73%!81%!83%!58%!86%!55%!41%!32%!79%!84%!42%!53%!15%!38%! 12%!MEXICOBRAZILARGENTINA SOUTHAFRICASAUDIARABIAINDIACHINASOUTHKOREAJAPANAUSTRALIASINGAPORETURKEYUKFRANCEITALYINDONESIA65%! POLAND26%! THAILAND83%!53%!RUSSIA 30. JAN INTERNET PENETRATION BY COUNTRY201487%! 86%! 84%! 84%! 83%! 83%! 81%! 80%! 79%!73%!65%!58%!We Are Social wearesocial.sg @wearesocialsg 30 Sources: US Census Bureau, InternetWorldStats, CNNIC55%!53%! 53%!49%!45%! 44%!41%!38%!35%!32%!26%!15%!12%!UKCANADAGERMANYSOUTH KOREAFRANCEUAEAUSTRALIAUSAJAPANSINGAPOREPOLANDITALYARGENTINARUSSIASAUDI ARABIABRAZILTURKEYCHINASOUTH AFRICAMEXICOWORLD AVERAGENIGERIATHAILANDINDONESIAINDIA 31. We Are Social wearesocial.sg @wearesocialsg 31JAN TIME SPENT ON THE INTERNET2014 Sources: US Census Bureau, InternetWorldStats, CNNICAVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET6.1!5.6!5.5!5.4!5.3!5.2!5.2!5.2!5.1!5.0!5.0!4.9!4.9!4.9!4.9!4.8!4.7!4.5!4.5!4.2!4.1!3.8!3.5!3.5!2.4!2.5!2.5!3.2!2.0!2.4!3.0!3.4!3.1!1.4!3.0!1.4!2.6!1.9!1.9!2.1!2.0!1.9!1.7!1.5!1.0!1.5!1.0!1.6!BRAZILSOUTH AFRICAINDONESIAMEXICOSINGAPOREUSAUAEARGENTINATHAILANDPOLANDSAUDI ARABIARUSSIAINDIACANADATURKEYWEIGHTEDAVERAGEITALYCHINAAUSTRALIAUKFRANCEGERMANYJAPANSOUTH KOREANIGERIAACCESS THROUGH LAPTOP / DESKTOPACCESS THROUGH MOBILE DEVICEN/A! 32. JAN SOCIAL PENETRATION BY COUNTRY2014VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRYGERMANY57%!56%!43%!35%!45%!CANADAUSANIGERIAUAEWe Are Social wearesocial.sg @wearesocialsg 32 Sources: US Census Bureau, Tencent, Facebook59%!57%!42%!42%!55%!56%!20%!6%!17%!27%!46%!33%!28%!25%!43%! 7%!MEXICOBRAZILARGENTINA SOUTHAFRICASAUDIARABIAINDIACHINASOUTHKOREAJAPANAUSTRALIASINGAPORETURKEYUKFRANCEITALYINDONESIA31%! POLAND36%! THAILAND80%!RUSSIA 33. JAN SOCIAL PENETRATION BY COUNTRY2014VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRYS INTERNET USERSCANADAUSAMEXICOBRAZILGERMANYNIGERIAARGENTINA SOUTHWe Are Social wearesocial.sg @wearesocialsg 33 Sources: US Census Bureau, GlobalWebIndex Wave 11AFRICASAUDIARABIAINDIACHINASOUTHKOREAJAPANAUSTRALIASINGAPORETURKEYUKFRANCEITALYPOLANDTHAILANDUAERUSSIA73%!15%!70%!58%!74%!42%!25%!12%!81%!51%!54%!44%!N/A!40%!48%!54%!50%!76%! 56%!74%!68%!82%!75%!37%!INDONESIA 34. JAN SOCIAL PENETRATION BY COUNTRY2014We Are Social wearesocial.sg @wearesocialsg 34 Sources: US Census Bureau, Tencent, Facebook80%!59%! 57%! 57%! 56%! 56%! 55%!46%! 45%! 43%! 43%! 42%! 42%!36%! 35%! 33%!31%!28%! 27%! 26%! 25%!20%!17%!7%! 6%!UAESINGAPOREAUSTRALIAUKARGENTINAUSACANADACHINATURKEYMEXICOBRAZILFRANCEITALYTHAILANDGERMANYRUSSIAPOLANDSAUDI ARABIASOUTH KOREAWORLD AVERAGEINDONESIASOUTH AFRICAJAPANINDIANIGERIAVERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY 35. JAN SOCIAL PENETRATION BY COUNTRY2014We Are Social wearesocial.sg @wearesocialsg 35 Sources: US Census Bureau, GlobalWebIndex Wave 1182%! 81%!76%! 75%! 74%! 74%! 73%!70%!68%!58%!56%!54%! 54%!51%! 50%!48%!44%! 42%!40%! 39%! 37%!25%!15%!12%!CANADAUAEUKUSASOUTH KOREAGERMANYAUSTRALIASINGAPOREFRANCEJAPANPOLANDITALYARGENTINASAUDI ARABIARUSSIABRAZILTURKEYCHINASOUTH AFRICAWEIGHTEDAVERAGEMEXICOTHAILANDINDONESIAINDIANIGERIAVERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRYS INTERNET USERSN/A! 36. JAN TIME SPENT ON SOCIAL MEDIA2014N/A!We Are Social wearesocial.sg @wearesocialsg 36 Source: GlobalWebIndex Wave 114.3!3.8!3.7!3.3!3.1! 3.0!2.9!2.8!2.5! 2.5! 2.4!2.3! 2.3!2.2! 2.2!2.1! 2.0!1.9!1.6!1.5! 1.5! 1.4!1.0!0.8!ARGENTINAMEXICOTHAILANDUAEBRAZILSOUTH AFRICAINDONESIASAUDI ARABIATURKEYITALYINDIACANADAUSARUSSIASINGAPOREAUSTRALIAWEIGHTEDAVERAGEUKPOLANDCHINAFRANCEGERMANYSOUTH KOREAJAPANNIGERIAAVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS 37. JAN MOBILE PENETRATION BY COUNTRY2014GERMANY130%!103%!134%!133%!84%!CANADAUSANIGERIAUAEWe Are Social wearesocial.sg @wearesocialsg 37 Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA148%!110%!109%!158%!76%!138%!141%!65%!109%!110%!89%!184%!197%!112%!87%! 73%!MEXICOBRAZILARGENTINA SOUTHAFRICASAUDIARABIAINDIACHINASOUTHKOREAJAPANAUSTRALIASINGAPORETURKEYUKFRANCEITALYINDONESIA132%! POLAND125%! THAILAND252%!RUSSIA 38. We Are Social wearesocial.sg @wearesocialsg 38JAN MOBILE PENETRATION BY COUNTRY2014 Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA252%!197%!184%!158%!148%!141%!138%!134%!133%!132%!130%!125%!112%!110%!110%!109%!109%!103%!93%!89%!87%!84%!76%!73%!65%!UAESAUDI ARABIARUSSIAITALYSINGAPORESOUTH AFRICAARGENTINABRAZILGERMANYPOLANDUKTHAILANDINDONESIAAUSTRALIASOUTH KOREAFRANCEJAPANUSAWORLD AVERAGECHINAMEXICOTURKEYCANADAINDIANIGERIA 39. INDIVIDUAL COUNTRY SNAPSHOTSWe Are Social wearesocial.sg @wearesocialsg 39 40. ARGENTINAWe Are Social wearesocial.sg @wearesocialsg 40 41. ARGENTINA: DATA SNAPSHOT42,610,981TOTAL POPULATION23,543,412INTERNET USERS24,000,000ACTIVE FACEBOOK USERS58,599,390JAN2014ACTIVE MOBILE SUBSCRIPTIONS93%URBAN55%INTERNET PENETRATION56%FACEBOOK PENETRATIONMOBILE PENETRATION7%!RURAL138%We Are Social wearesocial.sg...