Digital Mobile Social Media for India, April2011

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<p>Digital, Mobile, and Social Media in India (April 2011)</p> <p>DIGITAL,MOBILE,ANDSOCIALMEDIA</p> <p>ININDIABBHDATASNAPSHOT</p> <p>APRIL2011</p> <p>Source:IndiaCensus,2011</p> <p>50%ofIndiansareaged 25orbelow </p> <p>Source:IndiaCensus,2011</p> <p>742,500,000Indianslivinginruralareas:</p> <p>Source:IndiaCensus,2011</p> <p>72%Source:IndiaCensus,2011</p> <p>Source:Wikipedia</p> <p>791,000,000mobilesubscribersinIndia:</p> <p>Source:TelecomRegulatoryAuthorityofIndia,April2011</p> <p>67%thatsroughly</p> <p>ofthepopulaSon( ) </p> <p>Source:BasedonIndiaCensus,2011</p> <p>Source:TelecomRegulatoryAuthorityofIndia</p> <p>Source:Wikipedia</p> <p>50%thepenetraSonofmobilephonesinIndiaismorethan</p> <p>higherthanthepenetraSonofTV</p> <p>Source:mobiledatafromTelecomRegulatoryAuthorityofIndia;TVdataextrapolatedfromgrowthtrendsinTAMdataasquotedbyDeloiJe</p> <p>IndianTVviewers:</p> <p>vs. </p> <p>Source:mobiledatafromTelecomRegulatoryAuthorityofIndia;TVdataextrapolatedfromgrowthtrendsinTAMdataasquotedbyDeloiJe</p> <p>791million </p> <p>520million </p> <p>Indianmobilesubscribers:</p> <p>90billionnumberofSMSessentvia</p> <p>IndiasAirtelnetworkin2010:</p> <p>Source:AirtelMobitude2010</p> <p>2,850everysecond </p> <p>thatsmorethan</p> <p>Source:AirtelMobitude2010</p> <p>10billionthenumberofmobileadsservedinIndiaeachmonthexceeds</p> <p>Source:BasedonguresquotedinpressreleasesfromInMobi,BuzzCity,andAdMob</p> <p>3,800mobileadimpressions</p> <p>everysecond </p> <p>thatsabout</p> <p>Source:BasedonguresquotedinpressreleasesfromInMobi,BuzzCity,andAdMob</p> <p>$ Source:DeloiJe</p> <p>$4.56spentonvalueadded</p> <p>servicesbyeveryIndianmobilesubscriber</p> <p>whichequatestoroughly</p> <p>Source:DeloiJe</p> <p>Source:Google,asquotedintheHindustanTimes</p> <p>8%thatsabout</p> <p>ofthepopulaSon</p> <p>Source:BasedonIndiaCensus2011</p> <p>( ) </p> <p>Source:internetworldstats.com</p> <p>26minutestheaverageIndianwebuserspends</p> <p>onlineeachday</p> <p>Source:InternetAndMobileAssociaPonofIndia,April2011</p> <p>60%ofIndianwebusersaccessvia</p> <p>Source:BuddeComm,asquotedbyinternetworldstats.com</p> <p>internetcafs </p> <p>? </p> <p>31%</p> <p>Source:InternetAndMobileAssociaPonofIndia,April2011</p> <p>unaware </p> <p>Source:Wikipedia</p> <p>Source:InternetAndMobileAssociaPonofIndia,December2010</p> <p>2%thatslessthan</p> <p>oftheruralpopulaSon</p> <p>( ) Source:BasedonIndiaCensus2011</p> <p>18%ofIndiasruralinternetuserstravelmorethan</p> <p>Source:InternetAndMobileAssociaPonofIndia,April2011</p> <p>10kmtoaccesstheinternet </p> <p>entertainmenttopreasonruralIndiansareadopSngtheinternet:</p> <p>Source:InternetAndMobileAssociaPonofIndia,April2011</p> <p>$ Source:PennOlson</p> <p>Source:PennOlson</p> <p>33,158,000numberofsocialmediausersinIndia:</p> <p>Source:ComScore,July2010</p> <p>3hoursIndianwebusersspend</p> <p>permonthonsocialsites</p> <p>Source:InternetAndMobileAssociaPonofIndia,April2011</p> <p>96%ofIndianITrmsforbidsocialmediauseatwork </p> <p>Source:LivemintviaPennOlson</p> <p>23,893,800numberoffacebookusersinIndia:</p> <p>Source:Facebook,April2011</p> <p>Source:Wikipedia</p> <p>2%butsSllonly</p> <p>oftheIndianpopulaSon( ) </p> <p>Source:BasedonIndiaCensus,2011</p> <p>60%Source:SocialBakers</p> <p>79%ofIndiasFacebookusersareunder30yearsofage </p> <p>Source:Facebook</p> <p>1824:48% </p> <p>2529:20%</p> <p>1317:11%</p> <p>3034:9%</p> <p>3539:5%</p> <p>4049:5%</p> <p>5059:2%</p> <p>60+:1%</p> <p>Source:Facebook,April2011</p> <p>71%ofIndianFacebookusersaremale </p> <p>Source:Facebook,April2011</p> <p>gamesmostpopularacSvityonFacebookinIndia:</p> <p>Source:PennOlson</p> <p># BrandPage Likes Growth</p> <p>01 TataDocomo 1,680,211 12.81%</p> <p>02 VodafoneZoozoos 1,596,684 21.96%</p> <p>03 AxeAngelsclub 1,426,469 12.91%</p> <p>04 Fastrack 1,245,787 6.71%</p> <p>05 MumbaiIndians 1,199,454 24.06%</p> <p>06 Kingsher 1,140,354 20.17%</p> <p>07 PepsiIndia 1,025,583 11.80%</p> <p>08 PizzaHutCelebraSons 927,343 8.25%</p> <p>09 BlackBerryIndia 742,435 5.79%</p> <p>10 ipkart.com 732,990 3.47%</p> <p>TopbrandpagesonFacebookinIndia</p> <p>Source:FacebookviaSocialBakers,April2011 </p> <p>35%ofOrkutsglobaltrac</p> <p>comesfromIndia </p> <p>Source:Alexa</p> <p>18,700,000numberofOrkutusersinIndia:</p> <p>Source:ComScore,September2010</p> <p>9,000,000numberofLinkedinusersinIndia:</p> <p>Source:LinkedinviaOmillion</p> <p>2,740,000numberoftwilerusersinIndia:</p> <p>Source:labnol.org,Nov2010</p> <p>70%ofIndianinternetuserswatchonlinevideo </p> <p>Source:ComScore</p> <p>807,200,000Indianvisitorsspentatotalof</p> <p>Source:ESPNCricInfo.com</p> <p>minutesonESPNCricInfo.comduringthe2011ICCWorldCup</p> <p>1,500yearswhichaddsuptomorethan</p> <p>Source:ESPNCricInfo.com</p> <p>internetusersinIndiaaccessviamobiledevices</p> <p>Source:PennOlson</p> <p>59%ofIndianmobileinternetusersonlyaccessthewebviatheirmobilephone </p> <p>Source:MobiThinking</p> <p>Indianmobileinternetuserswhodonothaveabankaccount:</p> <p>Source:MobiThinking</p> <p>59%Nokiasshareofthe</p> <p>Indianmobilemarket:</p> <p>Source:InMobi</p> <p>97%GooglesshareofIndiassearchmarketin2010:</p> <p>Source:StatCounter.com</p> <p>nokiamostsearchedbrandonGoogleinIndia:</p> <p>Source:GoogleZeitgeist2010</p> <p>howtokisstophowtoqueryonGoogleinIndia:</p> <p>Source:GoogleZeitgeist,20082010</p> <p>SimonKemp(@eskimon)</p> <p>EngagementPlanner,BBHAsiaPacic</p> <p>simon.kemp@bbhasiapac.com.sg</p> <p>+6565003071</p>