small cells americas 2012 brochure october

7/31/2019 Small Cells Americas 2012 Brochure October

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Organized in exclusive partnership with theSmall Cell Forum, Small Cells Americas 2012

is the biggest event of its kind in the region,

having hosted over 2,000 executives since its

first edition in 2007!

Get a full industry update in just two days

Femtocells, picocells and metrocells, hear

the latest news and exclusive insights in

our packed agenda

All the largest operators will be in

attendance, and the leading vendorsannouncing their latest products

Make the most of Avrens renowned

networking opportunities, meet potential

clients and business partners in these low-

key and enjoyable sessions!

Confrmed operators speaking include:

...And more!

The one and only event in the Americas which is endorsed by the Small Cell Forum

EARLY

BIRDDI

SCOUNT

Upto$400o

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registration.V

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www.sm

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WWW.SMALLCELLSAMERICAS.COM

Part o Avren Events Small Cells World Series

3 - 4 DECEMBER 2012

5th ANNUAL SMALL CELLS AMERICAS 2012

Dallas, TX USA December 3rd & 4th, 2012

ORGANIZED IN EXCLUSIVE

PARTNERSHIP WITH THESMALL CELL FORUM

Organized by:mond Sponsors: Bronze Sponsors:Platinum Sponsors: Silver Sponsors:Gold Sponsors:

Case study on small cell deployment

in aircraft!


2/6ORGANIZED IN EXCLUSIVE PARTNERSHIP WITH THE SMALL CELL FORUM

Showcase your brand to hundreds

of the right decision makers

Our target audience includes CTOs, Femtocell and Small Cell

Product Managers, Network Managers, RAN Planners and

VPs that shape and steer the decisions that drive small cell

and network deployments.

Youll be able to hold meetings and trade business cards with

some o the most inuential network planners and small cell

specialist executives in the region.

Exhibiting and Sponsorship

Opportunities

Avren Events oers a range o sponsorship packages

individually tailored to suit your needs and budget, designed

to maximize your visibility in ront o a targeted audience o

senior decision makers.

Whatever your objectives or sponsoring, whether its

lead generation, branding, networking or launching a new

product, our cost eective sponsorships can help you to

make your participation at the conerence work overtime.

Our personal service will also help you to achieve maximum

beneft rom your investment.

The entire ecosystem under one roofDont miss this one and only opportunity to join a global

gathering o emtocell and small cell proessionals rom

across the extended ecosystem:

- Operators trialling, deploying or considering small cells

from across the globe

- Femtocell Access Point Manufacturers

- Picocell Manufacturers

- Converged Solutions Providers

- RF Design

- Casing & Cabling

- Oscillators

- Antennae

- Network Management and Optimization

- Testing & Measurement

- Backhaul providers

- Semiconductors

- Chipset manufacturers

Many thanks to our sponsors:

40%

18%

24%

11%7%

Director level and above

Snr. Manager / Engineering

Manager

Marketing & BD

Media / Analyst

44%

46%

6% 4%

OEMs/Vendors

Press/Analysts

Association

Operator

Diamond Sponsors: Bronze Sponsors:Platinum Sponsors: Silver Sponsors:Gold Sponsors:

Meet the most inuential players from the Small Cell ecosystemAttendee breakdown from previous events in the Small Cells World Series

The only event in the Americas that puts all the key stakeholders in the industry under

the same roof. www.smallcellsamericas.com

TO DISCUSS THE RANGE OF SPONSORSHIP OPPORTUNITIES, PLEASE CONTACT:

Carole Mayhew Managing Director, [email protected], +44 (0) 1761 492547

Robert Udoh Solution Evangelist, [email protected], +44 (0)207 384 7948


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REGISTER YOUR INTEREST TO ATTEND NOW AND VISIT OUR BRAND NEW WEBSITE!


The only event in the region that puts all the key stakeholders in the small cell

industry under the same roof

Do not miss this must-attend event of the year for the entire ecosystem!

2012 has been the year of coming-of-age for small cell technology in North, Central and South America as a whole.

The ocus has moved away rom competing technologies and moved towards creating a converged wireless solution

portolio. Operators are looking or aordable turnkey solutions to expand coverage, decrease pressure on the macro-

network and maximise their spectrum usage. Meanwhile, vendors are releasing small cell solutions that ft easily into an

existing network and can work together with other technologies such as DAS and Wi-Fi.

Small cells now play a key role in network roll-outs in the region and abroad. Innovations such as open-access

emtocells and higher capacity pico and metrocells have transormed the technology rom an ad-hoc coverage solution,

to an opportunity or new revenue streams and large-scale deployments. Higher capacity, open-access settings, SON

capabilities and more enhanced network planning techniques are driving small cell technology to become a universally

applicable technology or networks worldwide.

2012 is also an exciting year for Avren Events and the Small Cell Forum. Having rebranded to cover not only emtocell

and small cell technology, Avren has had great success experiencing a 60% growth in delegate numbers in Taipei or the

Asian event, launching the Small Cells MENA Conerence in October and welcoming 500 delegates to the World Summit in

London last June.

Why you cant miss Small Cells

Americas 2012:

Dallas

One o the most inuential telecoms hubs in North

America, the thriving ecosystem located in Dallas

ensures that just the right mix o people will be at

the conerence. Enjoy warmer weather, meet 200+

delegates, attend the conerence and perhaps even

catch a Dallas Cowboys game!

Focus on local and regional case studies

North America is an exciting place or small cells, with

large scale deployments already in motion. At Small Cells

Americas you will also have the opportunity to hear rom

leading Latin American operators already deploying or

trialling with this technology

Endorsed exclusively by the Small Cell Forum No other event in this region will bring together

the entire ecosystem with the industry endorsement

oered by the Small Cell Forum

Part of the Small Cells World Series

Avrens 9 years o experience in the small cells and

RAN planning sector ensures the quality and relevance o

our agenda, speakers and content

And many more exciting features!

Conrmed speakers for 2012 include:Jim Parker Senior Manager AT&T

Paula Doublin Assistant Vice-President, Construction& Engineering (DAS) AT&T

Kyle Allen Femtocell Technical Lead Sprint

Eduardo Durn Project Engineer, Innovation &Development Entel Chile

Oscar Aguilar Strategic RAN Planning Manager Telcel Mexico

Ahmad Armand VP LTE Systems MetroPCS

Rick Vergin CEO Mosaic Telecom

Robert Riordan Executive Vice-President & Director ofCorporate Development Cellcom

Yoshihito Shimazaki Deputy Division Head Softbank

Christian Feliu Head of Access & Transport NetworkTechnology Telefonica Chile

Ignacio Alvarez Conde Technology Strategy, WirelessAccess Design and Delivery Telus

Noor Chowdhury President & CTO Stitel Networks

Curt Gray VP Business Development Satcom Integration

Jiang Xin R&D Ofcer China Mobile

Marco del Angel Planning Manager, New Services Iusacell Mexico

Xiao Han Senior Engineer China Unicom

Monica Paolini President Senza Filli Consulting

Jagdish Rebello Senior Director & Principal Analyst,

Communication - iSuppli

EARLY BIRD DISCOUNT Up to $400 off your registrationif you book by October 31.

REGISTER TO ATTEND NOW AND VISIT OUR BRAND NEWWEBSITE! WWW.SMALLCELLSAMERICAS.COM

50% OPERATOR DISCOUNT * 20% SMALL CELL FORUMFULL MEMBER DISCOUNT

ORGANIZED IN EXCLUSIVE PARTNERSHIP WITH THE SMALL CELL FORUM


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Preliminary Conference Agenda

Make sure you visit our website for the latest program updates!www.smallcellsamericas.com/agenda

DAY 1 TUESDAY, DECEMBER 3rd, 2012

8:50 Welcome remarks from the Small Cell Forum

9:00 Industry update: Small Cell ForumSimon Saunders Chairman Small Cell Forum

9:20 Wi-Fi, DAS and Small Cells Curing the Capacity CrunchDiscuss network business drivers

Compare in-building solution alternativesSmall Cell strategy and directionJim Parker Senior Manager AT&T

9:45 Topic to be conrmedKyle Allen Femtocell Technical Lead Sprint

10:10 Topic TBCNick Karter VP Business Development - Qualcomm

10:35 Coffee Break

11:05 Outdoor small cell deployments in complex urbanspaces Iusacell case study Examining trial results rom sites in Mexico Cityand beyondDeployment strategy across the network built aroundusage hotspots and difcult-to-reach locations Challenges in deploying small cells in denselypopulated areasMarco del Angel Planning Manager,New Services Iusacell

11:30 Topic TBCSpeaker TBC, NEC

11:55 The role of small cells in an LTE environment

Ahmad Armand VP, LTE Systems MetroPCS

12:20 Meeting Japans data demand with successfuloutdoor and indoor small cell network roll-outsYoshihito Shimazaki Deputy Division Head Softbank Corporation

12:45 Lunch Break - kindly sponsored by Symmetricom

1:45 Topic TBCOscar Aguilar - Strategic RAN Planning Manager- Telcel Mxico

2:10 Optimizing the small cell business ROICost o installing small cells can grow quickly, driven byinstallation restrictions, backhaul and other operating costsHow can operators drive costs down?

oFlexible perormance and reliability requirementsInrastructure and backhaul sharingoIntegrated backhaul in a single box and neutral-hostbusiness modelMonica Paolini President Senza Filli Consulting

2:35 Topic TBCDr Nick Johnson CTO ip.access

3:00 Panel - Solving the backhaul bottleneck Regulatory and legal challenges to providingstable backhaulBackhaul solutions rom fbre to wirelessGetting past the One-size-fts-all utopia, and building aportolio o solutions or each siteModerator:Monica Paolini President Senza Filli ConsultingPanellists conrmed:Paula Doublin Assistant Vice President, Construction& Engineering (DAS) AT&T

3:35 Coffee Break

4:05 Developing femtocells and small cells: Why theymake sense in ChileEduardo Durn - Project Engineer in Innovation andDevelopment Entel Chile

4:30 Topic TBCManish Singh CTO Radisys

4:55 How outdoor small cells t in Telus macro networklayer and technology roadmapCurrent deployment status Telus roadmap building out a heterogeneous network Targeting customers and data trafc hotspotsIgnacio Alvarez Conde Technology Strategy, WirelessAccess Design and Delivery Telus

5:20 End of Day 1, followed by Drinks Reception and theSmall Cells Americas Gala Dinner

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Preliminary Conference Agenda

Make sure you visit our website for the latest program updates!www.smallcellsamericas.com/agenda

DAY 2 TUESDAY, DECEMBER 4TH, 2012

9:00 Delivering Telefonicas global small cell vision inChile Overview o deployment status and key drivers inTeleonica Chiles network Timeline and success rates thus ar Customer response and eedback in a new marketor small cellsChristian Feliu Head of Access and TransportNetwork Technology Telefonica Chile

9:25 Rapid network deployment with small cells LTE,LTE-A and beyondHiroyuki Hosono Radio Network Systems Group,Radio Access Network Development Department NTT Docomo

9:50 Topic TBCJungtao Liu CEO Ablaze Wireless

10:15 Coffee Break

10:45 Small Cells in Rural America- Lessons Learned and Future Plans

Rick Vergin CEO Mosaic Telecom

11:10 Small Cells Big Synchronization Demands Injecting increased capacity and coverage in highbandwidth consumption areas Maintaining seamless end-user experience withmacro and small cell layer synchronization The impact on services such as voice call hand-o,video reception and location-based services Leveraging existing hardware resources in thesystem design to support a variety o backhaul typesand associated requirementsEric Colard Business Development Director Symmetricom

11:35 Small Cells in Carrier Networks: A real solutionthat is moving beyond the hype The business and technical case or small cells: Theright solution or a real problem The market or small cells: regional challenges abound Heterogeneous Networks: The uture o small cellsin 4G Cloud RANsJagdish Rebello Senior Director & PrincipalAnalyst, Communications iSuppli

12:00 Special Session Deploying emtocells in privateaircrat and less conventional settings case studyCurt Gray VP Business & Strategic Development Satcom IntegrationNoor Chowdhury President & CTO Stitel Networks

12:25 Lunch Break - kindly sponsored by SpiderCloudWireless

1:25 Using FemtoCloud technology to deliverfemtocell-as-a-serviceRobert Riordan EVP & Director of CorporateDevelopment Cellcom

1:50 Small cell solutions to improve residentialQuality of Experience What small cell solutions are specifcally applicableto the residential environment? What are the pros and cons o each residential small

cell solution? What is the expected Quality o Experienceimprovement to expect with dierent small cellsolutions?Michiel Lotter - VP of Engineering Nextivity

2:15 Small Cells Another Tool in the Network Toolbox Deployment Realities Site acquisition Powering challenges Backhauling challenges, interoperability,maintenance and repair Alarming and monitoring opportunitiesPaula Doublin Assistant Vice President,Construction & Engineering (DAS) AT&T

2:40 Topic to be conrmed

3:05 Coffee Break

3:35 Leveraging a small cell Core beyond femtocelldeployment to radically change the cost ofnetwork expansion and upgradesLeveraging new picocells technology to eliminatemacro cell expansionUtilizing VoWiFi to ooad capacityEstablishing a ramework to leverage VoLTE networksJohn Hoadley CTO Taqua

4:00 Small cells and their relationship with thecore network How small cells work together with the corenetwork and what their current and uture roles are Trailing and deployment progress in provincial networks Challenges ahead

4:25 Panel - Small cells growing up Where to next forthis technology in North America, LATAM and beyond Key drivers or growing deployments in the region Opportunities in residential, enterprise and outdoormarkets or operators and vendors Steps to be taken to go rom small to medium scale,to large-scale deployments at a region-wide levelModerator: Jagdish Rebello Senior Director &Principal Analyst, Communications iSuppliPanellists conrmed:Jim Parker Senior Manager AT&T

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Join the conversation

Stay connected and use our social media

channels to stay connected with news, exclusives

and insights on small cells in the Americas.

@small_cellsFollow us on Twitter to keep tabs on important

conference news, highlights and updates.

#sca2012Follow our hashtag to view the community

chatter about the conference. Make sure you useit whenever you tweet about the event to join the

conversation and connect with other attendees.

LinkedinJoin our Small Cells World Series Group

on Linkedin to connect with peers and

industry experts.

Small Cells World Series Events:

50%d

iscount

availabl

e

forOperators

&20%

discoun

tavailablefo

r

FemtoF

orumFull

Members

!


Part o Avren Events Small Cells World Series

3 - 4 DECEMBER 2012

5th ANNUAL SMALL CELLS AMERICAS 2012

Dallas, TX USA December 3rd & 4th, 2012

ORGANIZED IN EXCLUSIVE

PARTNERSHIP WITH THESMALL CELL FORUM

Organized by:mond Sponsors: Bronze Sponsors:Platinum Sponsors: Silver Sponsors:Gold Sponsors:

3 - 4 DECEMBER 2012

18 - 19 MARCH 2013, SEOUL

8 - 9 OCTOBER 2013

4 - 6 JUNE 2013, LONDON

WORLD SUMMIT

small cells americas 2012 brochure october

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